ETA SOLUTIONS PRESENTATION FOR HJ 11 29 2011

ETA SOLUTIONS PRESENTATION FOR HJ 11 -29 -2011

Company Overview q q q q Company History Company background Current Status development Organization Marketing Strategy Execution Products

Company History q 2008 q 2009 q 2010 q 2011 Launched Shanghai R&D Office Incorporated as an US company Sales office in Shen. Zhen Generating Revenue Designed in Top-Tier customers Revenue to exceed 10 million RMB

Company Background q Founder background q Graduated UC Berkeley, worked in Maxim and AATI 10 years q Previously managed 30+ people, and introduced 40+ products. q R&D team members are veterans in Power IC industry q Forward design, own IPs and proprietary technologies q Sales generated revenue from 0 to USD$15 M in 3 years with previous Power IC company. q Sales penetration into the largest Networking companies in China

Current Status and Development q 16 employees. 10 in R&D and 4 in Sales & Marketing, 2 in Operations q 2 Product lines q q General DC-DC converters Customized Power management Solutions q 20 products in Mass Production and 10 products in development q Goal is to reach USD$10 Mil revenue in 3 years

Organization DC-DC Business Manager Application IC Designer AC-DC Business Manager Application IC Designer PMIC Business Manager Application IC Designer Linear Business Manager Application IC Designer Sales FAEs Marketing BMs CEO Business Units VP Sales & Marketing VP Logistics Operation VP Production Control QA Product Engineering

Marketing Strategy q Red Ocean and Blue Ocean amphibian q q Surviving in Red Ocean q By Becoming performance AND cost leader in large volume commodity products Find Blue Ocean opportunities in Red Ocean and capitalize on them q Develop highly customized products tailored for customers with high Gross Margin Market

Execution q q High Volume Products (供应商, 渠道） q ETA 3406 : 5 KK/Month q ETA 1018: 4 KK/Month q ETA 8015: 1 KK/Month q ETA 1482: 5 KK/Month (est. ) q ETA 1483: 2 KK/Month (est. ) q ETA 3409 A/B: 1 KK/Month Niche High Margin Products （Higher Margin, 品牌） q ETA 3410 q ETA 9020 q ETA 1021

Products MP Released Part # Description Technology Packages SOT 23 -5 Actual+ Projected Volume /M Wafers Packages 300 5 kk 25 500 k ETA 3406 1 A, 1. 5 Mhz Sync Buck 5 V Mixed-Mode ETA 3409 A 1. 5 A, 3 Mhz Sync Buck 5 V Mixed-Mode ETA 3409 B 2 A, 3 Mhz. Sync Buck 5 V Mixed-Mode ETA 8015 3 A, 3 Mhz Sync Buck 5 V Mixed-Mode DFN 33 -10 50 1 kk ETA 3410 2 A, 3 Mhz Sync Buck 5 V Mixed-Mode DFN 22 -8 50 1 kk ETA 1482 2 A, 18 VSync Buck 24 V CDMOS SOP 8 400 5 kk ETA 1483 2 A, 18 VSync Buck/PFM 24 V CDMOS SOP 8 100 1 kk ETA 1018 0. 5 A, 1 Mhz Sync Boost 5 V Mixed-Mode SOT 23 -5 50 1 kk Total 1000 15 kk SOT 23 -5

Products In Development (High Voltage) Part # Description Technology Packages ETA 1484 3 A, 18 V, Sync Buck 24 V CDMOS ETA 1472 2 A, 18 V, Sync Buck in SOT 23 -8 ETA 1485 Projected Volume /M Wafers Packages SOP 8 100 1. 5 kk 24 V CDMOS SOT 23 -8 Flip-Chip 100 1 kk 2 A, 18 V, 600 k. Hz, Sync Buck 24 V CDMOS SOP 8 25 500 k ETA 1494 3 A, Sync Buck in SOT 23 -8 24 V CDMOS SOT 23 -8 Flip-Chip 300 5 kk ETA 1488 3 A, 40 V, Buck with CC 40 V CDMOS SOP 8 25 250 k ETA 2359 1. 5 A, 40 V, 1. 3 Mhz Buck 40 V CDMOS SOT 23 -6 50 500 k ETA 1060 40 V Boost LED driver 40 V CDMOS DFN 22 -6 SOT 23 -6 50 1 kk ETA 1061 40 V Sync Boost LED driver 40 V CDMOS DFN 22 -6 SOT 23 -6 50 1 kk Total 700 9. 5 kk

Products In Development (Low Voltage) Projected Volume /M Part # Description Technology Packages Wafers(pc s) Packages ETA 3559 LED flash Driver 5 V Mixed-Mode W-CSP 25 200 k ETA 5904 6 MHz, Sync Buck 5 V Mixed-Mode W-CSP 100 1 kk ETA 8053 PMU 5 V Mixed-Mode W-CSP 25 200 k ETA 1022 1 A, Sync Boost 5 V Mixed-Mode SOT 23 -6 DFN 22 -6 25 500 k

Product Highlights ETA 3406 Features p p p Up to 1. 2 A Max Output Current 1. 5 MHz Frequency Light load operation Internal Compensation Tiny SOT 23 -5 L Package Applications p p p USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes Typical Application

Product Highlights ETA 1483 Features Wide Input Operating Range from 4. 5 V to 18 V High Efficiency: Up to 90%at Light Load Up to 95% at Heavy Load Capable of Delivering 2 A Input OVP No External Schottky Diode Needed Applications Wide input Range Step-down Typical Application

Product Highlights ETA 3410 FEATURES Up to 2 A Max Output Current 3 MHz Frequency Internal Compensation Clock Dithering Tiny DFN 2 x 2 -8 L Package APPLICATIONS USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes Typical Application