Essential Social Psychology Richard J Crisp Rhiannon N
- Slides: 7
Essential Social Psychology © Richard J. Crisp & Rhiannon N. Turner
Chapter 3 Social cognition © Richard J. Crisp and Rhiannon N. Turner 2014
SYSTEMATIC VERSUS HEURISTIC PROCESSING 1. 2. 3. 4. Time Cognitive overload Importance Information The naïve scientist The cognitive miser SOCIAL COGNITION
Availability Anchoring The false consensus effect Representativeness HEURISTICS SOCIAL COGNITION THE MOTIVATED TACTICIAN
Why: • Cognitively efficient • Provides meaning SOCIAL COGNITION Stereotype threat SOCIAL CATEGORISATION When: • Temporal primacy • Perceptual salience • Chronic accessibility Prejudice Consequences Assimilation and contrast
DUAL PROCESS THEORIES SOCIAL COGNITION © Richard J. Crisp and Rhiannon N. Turner 2014
Availability Anchoring The false consensus effect Representativeness HEURISTICS Why: • Cognitively efficient • Provides meaning DUAL PROCESS THEORIES SYSTEMATIC VERSUS HEURISTIC PROCESSING 1. Time 2. Cognitive overload 3. Importance 4. Information The naïve scientist The cognitive miser © Richard J. Crisp and Rhiannon N. Turner 2014 SOCIAL COGNITION SOCIAL CATEGORISATION When: • Temporal primacy • Perceptual salience • Chronic accessibility THE MOTIVATED TACTICIAN Stereotype threat Prejudice Consequences Assimilation and contrast
