ESSAESEA Page Heat Map Click Map Dec 10

ESSA/ESEA Page Heat Map, Click Map Dec 10, 2015 -- http: //www. ed. gov/esea

HEAT MAP Test date: Dec 10 -11, 2015 § About 30 hours of traffic § 3, 498 visits § 3, 159 clicks

CLICK MAP Test date: Dec 10 -11, 2015 § About 30 hours of traffic § 3, 498 visits § 3, 159 clicks

TOP CLICKS Test dates: Nov 12 -18, 2015 1. You. Tube Video -8. 5% 2. White House Fact Sheet -- 6. 3% 3. Top image/caption -- 5. 0% 4. Side-by-side image -- 4. 7% 5. A Progress Report -- 4. 3% 6. sign up for news -3. 8% 7. No Child Left Behind Act -- 1. 5%

CONTENT Test date: Dec 10 -11, 2015 AREAS § The You. Tube video and images accounted for 19. 2% of all clicks – You. Tube Video -8. 5% – Top image/caption - 5. 0% § Note: The top image/caption don’t link to anything – Side-by-side image -- 4. 7% – Checklist image -1. 0%

CONTENT Test date: Dec 10 -11, 2015 AREAS § The resources box accounted for 13. 3% of all clicks – White House Fact Sheet -- 6. 3% – Live stream. . . -0. 4% – A Progress Report - 4. 3% – Read excerpt. . . -0. 3% – Sign up news -1. 0% – Sign up ESSA -0. 8%

CONTENT Test date: Dec 10 -11, 2015 AREAS § The ESEA Resources accounted for 3. 7% of all clicks – NCLB Act -- 1. 5% – NCLB Policy -- 0. 4% – Title I Reports -0. 6% – Partner… -- 0. 1% – Progress. . . -- 0 clicks – ESEA Flex. . . -- 0. 8% – Call. . . -- 1 click – Video -- 1 click – Blog -- 1 click

COMPARISON Test date: Dec 10 -11, 2015 § The sign-up and email links accounted for 3. 7% of all clicks § The bottom links received over twice as many clicks as the Resource box: – Resources -- 69 clicks § Sign up news – 36 § Sign up ESSA -- 28 § Email -- 5 – Bottom -- 162 clicks § Sign up news -121