ESPN Magazine The History of ESPN Magazine Founded

ESPN Magazine

The History of ESPN Magazine

- Founded in 1978 - ESPN was originally founded by Bill Ramussen and his son Scott Ramussen - They wanted to form a Magazine that featured all sports with lots of information about that sport and the athletes that play it

Technological Evolution and Impacts

Evoluti on - ESPN was one of the fist magazines to eventually mage their magazine digital with a subscription purchase. - ESPN put information about the latest and best new sports equipment for athletes to read. - ESPN has also invented new sports devices, and put them in their magazine to advertise them to athletes.

Impa ct -The making of the digital copy of the magazine allowed people all over the world to view ESPN magazine easily and efficiently. - With knowledge of the latest and greatest sports equipment, athletes now have a greater knowledge of the best equipment to buy for the sport that they play. - With advertisements in their magazines, a new opportunity is available for smaller companies, ESPN magazine puts small companies products in their magazine in exchange for compensation.

Diversification and Convergence

- ESPN converges with major brands - The magazine converges with famous athletes - ESPN puts brands in their magazine in exchange for compensation - ESPN also includes politics that influence sports - An example of this si when President Donald Trump spoke out against coaches of NFL teams for not reprimanding players who kneeled during the National Anthem

Distribution Practices

- ESPN practices distribution by including all sports in their magazine - ESPN has ads on Google that promotes their magazine - ESPN is also partnered with Disney. They have a complex known as “ESPN Wide World of Sports”. This resort is also home to many sports events, as well as including hotels, restaurants, and gift shops, there is also a shop dedicated to the magazine itself. - As well as their magazine, ESPN has multiple television stations where they broadcast almost all sports, and a talk show.

Marketing Strategies

- In order to start the magazine, ESPN held meetings and public showings to market their magazine to the public. - ESPN also used their television channel to direct attention to the magazine. - Another way ESPN magazine gained popularity was by approaching famous athletes to put them in their magazine - ESPN magazine also did this with many brands like Nike and Adidas

Productions

ESPN Body Issue Magazine - Annual production - Features semi nude athletes - Counter against Sports illustrated, basically ESPN version

Sports Magazine - The ESPN Sports Magazine Features all sports - It features sports brands - Teams up with athletes - Features statistics relating to team wins and season ratings

Sources Cited https: //en. wikipedia. org/wiki/ESPN_The_Magazine#The_Body_Issue http: //insider. espn. com/insider/espn-the-magazine/ http: //insider. espn. com/insider/espnmag/ https: //w 1. buysub. com/pubs/ES/ESN/New. ESN_2 for 1 donee. Holiday 201 6. jsp? cds_page_id=206382&cds_mag_code=ESN&id=1517372811070& lsid=80302226510027244&vid=1&cds_response_key=I 6 MPITTCZ