Eshop Workshop Building an electronic storefront for your
E-shop Workshop Building an electronic storefront for your business
Content 1. Context and Your Business Objectives Ø What is your business idea? 2. Benefits and Risks of E-business Ø Test Drive + Undercover customer 3. E-Shop Types, Start to Build an Shopcreator E-shop Ø Hands on Exercises 1 to 4 4. Payment Systems, Build a checkout Ø Hands on Exercise 5 5. New Risks and Challenges of Trading Online Ø Ø Hands on Exercises 6 & 7 (branding, add ‘terms and conditions’) Recognising risks and barriers 6. Next Steps Checklist
Your Business Idea Where am I now? Articulate your e-commerce idea The wish list where do I want to be?
Devil in the detail n Business issues in the detail n n n n Limited range of products Prices not competitive Difficult to navigate classification system difficult to understand Not enough information to buy No receipt or confirmation report Files too large – download problems Products out of stock No customer service details
Shopcreator E-shop n n Held on a secure ASP (Application Service Provider) (Minimum requirements Appendix A) n n n Connection to the Internet browser Web E-mail address
Building a Shopcreator E-Shop Steps: n Planning n Back Office and Store Front n Start up Configuration n Build the Catalogue n Build the Checkout n Brand the site
Planning n n n Have your business details ready Draft the content of your business about us page Have 3 – 4 products to enter into your catalogue Collect a few notional product images Design a simple classification system (index) Plan: product information, payment methods, delivery charges and methods, acceptable locations to take sales from and delivery
Develop/publish cycle http: //admin. shopcreator. net/mall/yourstore http: //www. shopcreator. net/mall/yourstore Back Office (Administration view) 1 Edit, Change, Add 2 Publish Choose ‘Publish Online’ Store Front 3. Switch to store view in second browser 4. Use refresh button on your browser publish 6 Switch to administration window and continue…. 5. Inspect Review
Screen Elements Company Banner Page header Button selection and renamed Footer details
HTML Precautions n n HTML (Hypertext Markup Language) tells your web browser what the webpage should look like HTML tags look like this <p> <h 3> </p> <and> they have special meaning Don’t use <> in any form or text when building your store Avoid quotation marks “”, ampesends~, hyphens and brackets
Clear Browser Cache n n n Browsers store pages in a local cache When building in Shopcreator you want to see your latest updates Clear Cache: MIE 5: tools/Internet/options/general/temporary Internet Files press delete files Netscape 4. 6/4. 7 edit/preferences/advanced/cache/clear disk cache memory cache Server Refresh: settings/every visit to page Use the refresh or reload button on browser to force load
Build the Catalogue n Start up configuration n E. g. Stock control, site currency, product options Simple index so add departments (name can be changed) Add product and product image
Hands on Exercise 1 -4 n Follow the instructions in the E-shop guide n n n Log on to Administration Log on to Store Front Think about classification and product information Work through Start up Configuration Build the Catalogue
Build the checkout n Summary n n Checkout Options (disabled unless you pay for the site), configure to learn… Shipping options n n n Think hard about the business logistics of this Exclude destinations if appropriate Order Processing this is configurable
Hands on Exercise 5 n Follow the instructions in the E-shop guide n n n Build Checkout Shipping Options Order Processing
Terms and conditions Your site must have n Completer description of goods/services. Details of guarantees. Membership of subscription period. Special offer period n Returns and refunds policy n Customer service contact: email, phone number, address n Transaction currency n Export restriction n Delivery policy n Country of domicile n Other terms and conditions
Hands on Exercise 6 n Follow the instructions in the E-shop guide n n Now move to branding your site and take a look at policies and conditions Small group exercise: recognising risks and taking risk management action
Next steps - Marketing n n n 80% of hits are form search engines so key words and registration with search engine E-shop URL on stationery, car everywhere Test with target customers Monitor usage – keep it live Negotiate links with other sites/web rings Select associate programmes with commissions
Finally n n n There is no total solution E-commerce is evolving, organic, in the process of becoming There is a real frontier for explorers Analysis is the key Pay attention to the details
- Slides: 19