EPIC LEADERSHIP Aligned with 21 st Century Skills

EPIC LEADERSHIP • Aligned with 21 st Century Skills • DECA-centric • Focus on classroom delivery

EPIC CONFERENCES • Classroom Connection – National Curriculum Standards – 21 st Century Skills • DECA Direct Online Reporting • Advisor Professional Learning

EPIC CAMPAIGNS • Membership • Global Entrepreneurship Week • Promotional • Community Service • Advocacy

EPIC COMMUNICATIONS • Social Media Correspondent Program • Conference Teams

EPIC ENTERPRISES • Chapter Certification • Individual Certification

EPIC CHALLENGES

EPIC COMPETITIVE EVENTS UPDATES 2015 -2016

Overview • • • Event changes for 2015 -2016 Restructuring Entrepreneurship Events New events for 2016 -2017 Industry certifications update 2015 -2016 Professional Selling and Consulting Events topics • 2015 -2016 Business Operations Research topic

Executive Summary Executive summary of 30 -page report can be 1 -3 pages – single or doublespaced

Presentation Times All prepared presentation times will be 15 minutes without specifying specific time constraints on presentation vs. Q&A.

Evaluation Criteria On prepared events, evaluation forms will be based on performance indicators rather than judge questions.

Restructured Entrepreneurship Events • Lean Start-up/Lean Model Canvas is now a major trend for entrepreneurs • Most of DECA’s entrepreneurship events will now use lean start-up terminology in the outlines – Exceptions: • Franchising Event will use SBA terminology in the outline • Business Growth Plan Event will use a customized outline focused on growing an existing business

New Event Titles and Outlines

Entrepreneurship Innovation Plan

Innovation Plan Outline I. EXECUTIVE SUMMARY II. PROBLEM III. CUSTOMER SEGMENTS IV. UNIQUE VALUE PROPOSITION V. SOLUTION VI. CONCLUSION VII. BIBLIOGRAPHY VIII. APPENDIX

Entrepreneurship Participating (Creating an Independent Business) Start-up Business Plan

Start-up Business Plan Outline I. EXECUTIVE SUMMARY II. PROBLEM III. CUSTOMER SEGMENTS IV. UNIQUE VALUE PROPOSITION V. SOLUTION VI. CHANNELS VII. REVENUE STREAMS VIII. COST STRUCTURE IX. KEY METRICS X. COMPETITIVE ADVANTAGE XI. CONCLUSION XII. BIBLIOGRAPHY XIII. APPENDIX

Entrepreneurship Written Event Independent Business Plan

Independent Business Plan Outline I. EXECUTIVE SUMMARY II. PROBLEM III. CUSTOMER SEGMENTS IV. UNIQUE VALUE PROPOSITION V. SOLUTION VI. CHANNELS VII. REVENUE STREAMS VIII. COST STRUCTURE IX. DETAILED FINANCIALS X. KEY METRICS XI. COMPETITIVE ADVANTAGE XII. CONCLUSION XIII. BIBLIOGRAPHY XIV. APPENDIX

International Business Plan

International Business Plan Outline I. EXECUTIVE SUMMARY II. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION III. PROBLEM IV. CUSTOMER SEGMENTS V. UNIQUE VALUE PROPOSITION VI. SOLUTION VII. CHANNELS VIII. REVENUE STREAMS IX. COST STRUCTURE X. DETAILED FINANCIALS XI. KEY METRICS XII. COMPETITIVE ADVANTAGE XIII. CONCLUSION XIV. BIBLIOGRAPHY XV. APPENDIX

Entrepreneurship – Growing Your Business Growth Plan

Business Growth Plan Outline I. EXECUTIVE SUMMARY II. INTRODUCTION III. S. W. O. T. ANALYSIS IV. FIVE YEAR PLAN TO GROW AND EXPAND THE BUSINESS V. FINANCING PLAN VI. CONCLUSION VII. BIBLIOGRAPHY VIII. APPENDIX IX. PROOF OF OWNERSHIP APPENDIX

Entrepreneurship Participating (Creating a Franchise Business) Franchise Business Plan (Now 30 pages)

Franchise Business Plan Outline I. EXECUTIVE SUMMARY II. BUSINESS HISTORY, BACKGROUND, AND OBJECTIVES III. BUSINESS ENVIRONMENT IV. PRODUCTS AND/OR SERVICES V. PRESENT MARKET VI. COMPETITION VII. MARKETING PLAN VIII. MANAGEMENT AND ORGANIZATION IX. BUSINESS RESOURCES X. FINANCIAL PLAN AND DATA XI. CONCLUSION XII. BIBLIOGRAPHY XIII. APPENDIX

New Events for 2016 -2017 1. Entrepreneurship Individual Series 2. Entrepreneurship Team Decision Making *New performance indicators in development specifically about entrepreneurship.

Industry Certifications Update Certified Guest Services Professional (CGSP) DECA Price: $20 Financial Literacy Certification DECA Price: $7

Professional Selling Event Customer – Small business owner with a desire to reach his/her customers Student – Salesperson with a website development firm Task – Sell website design services to the small business owner

Hospitality and Tourism Professional Selling Event Customer – Group coordinator for conference with many millennial attendees Student – Hotel Sales Manager Task – Sell your property to the group coordinator. Prepare and present an all around package.

Financial Consulting Event Customer – New parent Student – Financial Consultant Task – Present a plan to assist the new parent with college savings options

Business Operations Research Events Topic The 2016 topic for each career category is the development or enhancement of an employee engagement strategy. Rationale: Gallup’s 2013 report on employee engagement implies that disengaged workers are holding back the overall economy. Gallup reports that seven out of 10 workers in are either actively disengaged or not engaged in their work.