Environmental Analysis Economic State Legal State Ecological State

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Environmental Analysis Economic State Legal State Ecological State Political State Robust economic growth heightens

Environmental Analysis Economic State Legal State Ecological State Political State Robust economic growth heightens purchase power Legal regulations have become more relaxed Ethical way of production benefits our brand image More stable political climate after last election More open economic policies facilitates imports New regulations in favor of sustainable innovations Less blizzards and overall milder climate in past years More public funding and grants came in for our sector Tax reform more beneficial to our kind of business size New employment law more beneficial to our business Green initiatives bring our brand to public limelight Strong support for research and development from govt.

Segmenting-Targeting-Positioning (STP) 1 Determination of segmentation variables and market segmentation 2 Development of segment

Segmenting-Targeting-Positioning (STP) 1 Determination of segmentation variables and market segmentation 2 Development of segment profile resulted from last step 3 Assessment of attractiveness of each of the segments 4 Selection of target segments 5 Development of possible positioning concepts 6 Market Segmentation Target Market Determination Selection and communication of positioning concepts Positioning

Our Market Base & Customers 5 M Total Available Market Serviceable Available Market Target

Our Market Base & Customers 5 M Total Available Market Serviceable Available Market Target Market Users 5 K 90 K 30 K We currently limit our Total Available Market to the Greater Los Angeles area, as we’re testing newly rebranded products and prefer to start at our HQ. With our sales and marketing channel, we have historically been able to reach ninety thousand people about our products in available market. Of those reached, about thirty thousand would be our most likely buyers according to our analysis of this particular demographic (more details later). As it is, we currently have five thousand active users of our product. We hope to triple this number in the upcoming year with our marketing efforts.

Target Market Segmentation From mid-20 s to mid-40 s, evenly male Selective and wary

Target Market Segmentation From mid-20 s to mid-40 s, evenly male Selective and wary to try new brands and female, middle to upper middle but satisfaction lead to loyalty and class income level, single. frequent usage. Geographic Psychographic Behavioral Demographic Urban regions in the Greater Los Angeles Day-to-day routines mostly driven by area, with a population of five million and a career demands. Open minded and year long arid and warm climate. crave new technology.

Market Analysis – Strengths & Weaknesses Profile Evaluation Critical Resources (performance potential) Insufficient Product

Market Analysis – Strengths & Weaknesses Profile Evaluation Critical Resources (performance potential) Insufficient Product line X Sales market (market share) Marketing concept Finance situation Research & Development Production Accommodation of raw materials and energy Location Cost situation, differentiation Quality of management Leading systems Potential increase of productivity Our Company Strongest Competitor Moderate Excellent

Our Marketing Mix P P P romotion lace roduct Sales promotion and giveaways Emphasis

Our Marketing Mix P P P romotion lace roduct Sales promotion and giveaways Emphasis on longevity and quality Online and social advertising Brand focuses on eco-friendliness Public relations and paid socials Superior post-purchase experiences Direct marketing in tangible forms Promises risk-free warranty program Market coverage in urban areas Focus on mentality not affordability Brick and mortar and popups Allows payments in installments Limited inventory at retail locations Education support and discounts Local warehouse for dispatching Donation of % proceeds to charity P rice

Our Product Mix Product One Product Six You can insert more description about this

Our Product Mix Product One Product Six You can insert more description about this key 1 product here, such as what it is, how it fits into our overall offering, and its values. 6 2 Product Two Product Five You can insert more description about this key product here, such as what it is, how it fits into our overall offering, and its values. 5 3 Product Three Product Four You can insert more description about this key product here, such as what it is, how it fits into our overall offering, and its values. 4 You can insert more description about this key product here, such as what it is, how it fits into our overall offering, and its values.

Marketing KPI Dashboard ROI Per Marketing Channel Daily Marketing Spend in Last 30 Days

Marketing KPI Dashboard ROI Per Marketing Channel Daily Marketing Spend in Last 30 Days $180 $4, 216 160 $160 Investment 65% Display Paid 150 140 $120 130 120 150 140 130 140 110 140 130 120 110 100 140 130 120 $100 $15, 587 150 100 110 100 $80 Revenue $60 60% 85% Organic 107% Referral ROI $40 $20 $0 1 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Market Share Market Lead Share Relative Market Share -22. 4% 11. 1% 76. 8% 65. 8% 43. 71% $158. 4 K 32. 8% 43. 6% 32. 8% 88. 8% 46. 98% Q 2 $145. 24 K -6. 2% 12. 7% 12. 5% 37. 8% 5. 78% Q 1 $333. 4 K -5. 1% 73. 7% 44. 0% 47. 3% 8. 54% Revenue Q 4 $111. 4 K Q 3 of 3 Qo. Q Growth of Relative Market Share Time Period Qo. Q Growth Revenue 2

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