ENTREPRENEURSHIP MANAGEMENT Women and Entrepreneurship Prof Bharat Nadkarni

ENTREPRENEURSHIP MANAGEMENT Women and Entrepreneurship Prof Bharat Nadkarni

Entrepreneurship Management Women and Entrepreneurship One of the reasons for slow economic growth in India is the relative absence of women in the mainstream of economic activities. Scenarios in various fields • Bureaucracy, IAS/ IPS and Armed forces • Politics • Agriculture • Education Sector • Corporate world • Entrepreneurship

Entrepreneurship Management How Entrepreneurship will be a favourable career for Women ? 1. 2. 3. 4. 1. 2. Flexibility in working hours and targets Profession with high elasticity – It can never get crowded, no quota, no reservation Women are excellent in managing finances On par or even better than men – Responsibilities from early childhood Women Entrepreneurship The Philippines model (‘Entrepreneurial Couple’ from B school) The Malasian model (Responsibilities from childhood)

Entrepreneurship Management Inherent qualities(strengths) – helps in entrepreneurship • Endurance • Responsibility • Managerial acumen • Financial skills • Communication skills OFI’s (Opportunities for improvements) • Lack of assertiveness • Limited understanding of legal issues • Emotional in business decisions • Lack of exposure to outside world

Entrepreneurship Management Challenges faced by Women Entrepreneurs • Male dominated society • Family Responsibilities • Social Attitude • Low mobility • Lack of education • Low need for achievement / Shift in priorities • Shortage of finance • Competition Concept of Glass Ceiling Successful Women Entrepreneurs Kiran Shaw Muzumdar of Biocon, Shahnaz hussain, Vandana Luthra (VLCC), Ekta Kapoor, Indra Noyee, Naina Lal Kidwai, Chanda Kochar, Shikha Sharma, Kiran Bedi, Medha Patkar.

Entrepreneurship Management Conventional Businesses/ Career options Beauty parlor, Food processing - Pickle & Spice making, Fashion designing, Jewellary designing, Tailoring, Catering, Politics, Education. New Areas Mass media, Entertainment industry, Tourism, IT, Co-op Movement in Rural India, Politics, Corporates/ MNCs, Hospitality, Social entrepreneurship – NGO’s.

Entrepreneurship Management Thank You