Entertainment Education Take Away Points Vocab Education Entertainment
Entertainment Education
Take Away Points • Vocab: Education Entertainment (EE), telenovelas, transitional characters, transportation, parasocial relationships • How was EE discovered? What are examples of health issues addressed by EE? • How does EE use Observational Learning to be effective? • How does it use observational learning? How do rewards and punishments play a role in this? • What are three types of role models that are used for observational learning? • How does EE work through transportation? • Why is EE more effective than a Public Service Announcement (for example)? • How do parasocial relationships contribute to the effectiveness of EE? • How is EE able to reach people in the earlier Stages of Change? • What are examples of EE in the US? • Specifically, library cards, DD, rape kits • What are other formats of EE apart from TV shows?
• For the past ten years I had lost my way but Tinka Sukh showed me a new path of life. . I used to be delinquent, aimless, and a bully. I harassed girls. . . one girl reported me to the police and I was sent to prison. I came home unreformed. One day I heard a program on radio. . After listening to the drama, my life underwent a change. . I started to listen regularly to All India Radio. . . One day I learned that Tinka Sukh, a radio soap opera, would be broadcast from [AIR], Delhi. I waited expectantly. Once I started listening to the radio program, all my other drawbacks and negative values were transformed. • ‑Birendra Singh Khushwaha • (a tailor in the Indian village of Lutsaan)
Education Entertainment • “the process of purposely designing and implementing a media message both to entertain and to educate, in order to increase audience members’ knowledge about an education issue, create favorable attitudes, and change overt behaviors”
The concept of edutainment was discovered by accident.
Because of Simplemente Maria, Miguel Sabido (Mexican director) began creating telenovelas.
Sabido’s EE Soap Operas in Mexico Title • Year 1975 -6 Ven Conmigo (Come With Me) Theme 1975 -76 Ven Conmigo (Come with Me) Adult education 1977 -78 Acompáñame (Come Along with Me) Family planning 1979 -80 Vamos Juntos (Let’s Go Together) Responsible parenthood 1980 El Combate (The Battle) Adult education and literacy 1980 -81 Caminemos (Let’s Walk Together) Sexual responsibility among teenagers 1981 Nosotras las Mujeres (We the Women) Status of women 1981 -82 Por Amor (For Love) Family planning 1997 Los Hijos de Nadie (Children of No One) Street children
Issues Addressed by EE • Adult literacy • Family planning • Sexuality (Adolescents) • HIV/AIDS prevention • Women’s roles • Marital conflict/Domestic abuse
Example: Acompáñame • Showed in Mexico in 1977 -78 • Promoted family planning • Three sisters from lower-class Mexico • Each with different marriage situation • Why is family planning a sensitive topic in Central America?
Acompáñame Effects • 33% increase in family planning adoption at gov. health clinics • Phone calls per month to nation family planning program increased from 0 to 500
These shows use observational learning, in which we learn behaviors by observing the behavior and effect.
Observational learning requires both positive and negative role models to model good and bad outcomes. • Positive role models • Negative role models • Three transitional characters • Epilogue at end
Tinka tinka suh (“little steps to a better life”) • Radio drama in India from 1996 to 1998 • Followed 3 families: • 1. family with son portrayed as ideal, progressive family • 2. family with son depicted as troubled and still practicing traditional village customs • 3. widow with 3 daughters was transactional family, illustrating issues of roles, pressure to be married, health issues like HIV, women’s health, down practices • Had 40 million listeners • 81% of audience identified with characters and thought about raised issues
Take Away Points • Vocab: Education Entertainment (EE), telenovelas, transitional characters, transportation, parasocial relationships • How was EE discovered? What are examples of health issues addressed by EE? • How does EE use Observational Learning to be effective? • How does it use observational learning? How do rewards and punishments play a role in this? • What are three types of role models that are used for observational learning? • How does EE work through transportation? • Why is EE more effective than a Public Service Announcement (for example)? • How do parasocial relationships contribute to the effectiveness of EE? • How is EE able to reach people in the earlier Stages of Change? • What are examples of EE in the US? • Specifically, library cards, DD, rape kits • What are other formats of EE apart from TV shows?
Take Away Points • Vocab: Education Entertainment (EE), telenovelas, transitional characters, transportation, parasocial relationships • How was EE discovered? What are examples of health issues addressed by EE? • How does EE use Social Cognitive Theory to be effective? • How does it use observational learning? How do rewards and punishments play a role in this? • What are three types of role models that are used for observational learning? • How does EE work through transportation? • Why is EE more effective than a Public Service Announcement (for example)? • How do parasocial relationships contribute to the effectiveness of EE? • How is EE able to reach people in the earlier Stages of Change? • What are examples of EE in the US? • Specifically, library cards, DD, rape kits • What are other formats of EE apart from TV shows?
Why does Entertainment Education work? • Pervasive—forms of entertainment are everywhere • Popular—enjoyed by audiences • Personal-can identify with characters • Participatory—audiences play role in development by responding to programs • Passionate-stories appeal to emotions • Persuasive—individuals learn from role models • Practical—infrastructure for production is in place • Profitable—attractive to producers and sponsors • Proven effective—evidence that EE leads to behavior change
Entertainment Education is persuasive because it is narrative and involves viewer transportation.
Viewers may develop parasocial relationships or vicarious relationships with TV characters.
Why do parasocial relationships help to make the modeled behavior more effective?
How does EE use the Stages of Change model? Work got crazy and everything fell apart
Take Away Points • Vocab: Education Entertainment (EE), telenovelas, transitional characters, transportation, parasocial relationships • How was EE discovered? What are examples of health issues addressed by EE? • How does EE use Social Cognitive Theory to be effective? • How does it use observational learning? How do rewards and punishments play a role in this? • What are three types of role models that are used for observational learning? • How does EE work through transportation? • Why is EE more effective than a Public Service Announcement (for example)? • How do parasocial relationships contribute to the effectiveness of EE? • How is EE able to reach people in the earlier Stages of Change? • What are examples of EE in the US? • Specifically, library cards, DD, rape kits • What are other formats of EE apart from TV shows?
What about EE in the US? • Media is owned by private industry • Examples: • Sesame Street • Happy Days
The concept of a DD came about through EE with Cheers, LA Law, and The Cosby Show.
What are other sources in which EE can happen?
Sexual Responsibility In Music • Latin America • Cuando Estemos Juntos (When We Are Together) • Détente (Wait) • Philippines • I Still Believe • That Situation • Nigeria • Choices (Family Planning for Adult Men) • Wait for Me
Can entertainment unintentionally use EE to produce negative effects?
Think of some examples from the US of EE in action • Find a partner • Think of a TV show or Movie that you’ve both watched that contains some sort of health issue • How was the issue addressed? • Do you think that the way it was addressed would produce positive or negative outcomes?
Take Away Points • Vocab: Education Entertainment (EE), transitional characters, transportation, parasocial relationships • How was EE discovered? • How does EE use Social Cognitive Theory to be effective? • How does it use observational learning? How do rewards and punishments play a role in this? • What are three types of role models that are used for observational learning? • How does EE work through transportation? • Why is EE more effective than a Public Service Announcement (for example)? • How do parasocial relationships contribute to the effectiveness of EE? • How is EE able to reach people in the earlier Stages of Change? • What are examples of EE in the US? • Specifically, library cards, DD, rape kits • What are other formats of EE apart from TV shows?
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