Enterprise Community Platform Introductions Grant Jones Enterprise Solutions

Enterprise Community Platform

Introductions Grant Jones Enterprise Solutions Advisor Matt Rohrer, Director of Sales

Welcome Who is Higher Logic? Why do you need an online community? What does Higher Logic provide? How will we work with you? What does success look like? Demonstration and Questions

Who is Higher Logic? 2, 600+ 96% Retention Rate of Clients Technology Customers

Why Community? ENGAGEMENT GROWTH RETENTION AWARENESS A lack of engagement is the top reason members don’t renew Online communities can contribute to 33% growth in annual conference attendance The average online community supports a 7% increase in member retention rates 77% believe a community significantly improves brand exposure, awareness, and credibility INTELLIGENCE Use data to better understand your members and deliver a personalized, relevant experience to them

Success Story: “The best thing we’ve done in the last 15 years is launch Collaborate with Higher Logic!” -Reggie Henry, CAE: CIO of ASAE PROMOTE VALUE 24 point higher NPS score 44% more likely to spend more RETENTION 30% more likely to renew

The Higher Logic Online Community OPTIONAL MODULES Content Manager (Microsites, Event Sites & Intranet) Event Manager CORE FEATURES Volunteer Manager Discussion Groups Responsive Design Resource Libraries Automation Rules Expert/Speaker Bureau Directories Analytics Activity Sync Blog/Wiki Glossary Gamification Group Manager Calendars Mentor Match Community/Event App Learning Management System (LMS) Reviews Workspace

COMMUNITY Integration with critical systems MARKETING AUTOMATION LMS Website/CMS Event Registration/ Webinar Support

Member Lifecycle Curve BOARD OF DIRECTORS ORGANIZATION EVANGELIST SERVE ON PAC A personalized experience is worth more to 77% of customers SERVE ON A COMMITTEE COMMITMENT 77% RUN A LOCAL CHAPTER PRESENT AT CONFERENCE REFER A NEW MEMBER BLOG POST SHARE RESOURCE ANSWER QUESTION POST QUESTION JOIN COMMUNITY Source: TIME

Automated Workflows 34% Conversion rate

Education, Training & Support

Community Management Services CHECK IN Ambassador Engagement strategy MODERATION Marketing plan Reporting Analytics Strategic assistance Metrics Goal mapping

2018 Results: Satisfaction Private Community Provider Satisfaction Community Providers Product Other community platforms 41% Product and technical support Professional Services to enable success 0 1 Higher Logic 2 3 4 Other Providers 5 6 7 8 9 Higher Logic 59%

Questions/Next Steps ?