Ensim The Global Leader in Hosting Automation Software

Ensim The Global Leader in Hosting Automation Software Dave Wippich, VP Sales & Services

Agenda Corporate Overview Market Challenges Ensim Solutions Customers & Success Stories ENSIM CONFIDENTIAL Slide 2

Ensim Overview Ensim develops and markets software infrastructure solutions that enable services providers to profitably create, control and deliver hosted applications as services ENSIM CONFIDENTIAL Slide 3

Corporate Overview • Proven solutions for Service Providers – – Nearly 1, 000 web sites and 5, 000 mailboxes on Windows & Linux. Mature technology with proven expertise in complex deployments • Corporate strength – – Founded in 1998, currently 150 employees Venture capital from top tier VCs including NEA, Worldview Technology Partners, Amerindo, Goldman Sachs and Charles Schwab • Comprehensive joint solutions with Partners – – – Windows solutions co-developed and marketed with Microsoft Pre-built integrations with leading third-party products and services Strategic relationships with leading systems integrators, including HP Global Services, Five. Front, Implement. com and e. Quest ENSIM CONFIDENTIAL Slide 4

Product Innovation – Technology Shifts Software Industry Evolution Product Platform Product approach leverage Platform flexibility and openness Upgradeable, scalable, supportable Consulting Packages Custom and re-used code Looks like custom-built over time Upgrades complex and costly Homegrown Purpose-built design Ongoing cycle of customization Inevitably obsolete – no upgrade path System Maturity Life Cycle (time) ENSIM CONFIDENTIAL Slide 5

Market Overview • Significant Broadband access market growth is changing the way users and SMBs use the internet and fueling demand for high value services • With revenues exceeding $20 billion in 2003, Broadband deployments across a variety of segments, including telecommunications, financial services, health care, and retailing are changing the way markets work • Traditional access and web hosting services are becoming commoditized, thereby driving growth in higher value services and application hosting – – What was once an unproven segment, the Application Hosting market is growing by leaps and bounds and is expected to exceed $1 billion by 2009 A delivery platform for multiple services is critical for service providers to differentiate themselves • Over 5 million SMBs in the US today are increasingly using the Internet to drive their sales, marketing, distribution, and communication • The growth in broadband access and need for hosted applications by SMBs is fueling the demand for applications as service ENSIM CONFIDENTIAL Slide 6

The Challenges in the Service Provider Market • Entering new markets quickly and effectively – – Quick deployment of new value added services Lower risks of testing new offerings • Maximizing revenue in highly competitive markets – – Ability to differentiate offerings Strong up-sell capabilities • Attracting and keeping the right customers – – Lowering customer churn rate Internationalization and extendibility • Lowering Capital and Operational Expenses – – Delegated administration Low cost of service delivery ENSIM CONFIDENTIAL Slide 7

What Service Providers Need Today • Accelerate Service Provider’s time to new revenue – Quick time-to-market / flexible service integration • Lower ongoing operating and capital expenditures – Predictable total cost of operations • Empower resellers and customers while lowering support costs – Allow channels and customers to self manage • Enable service providers to easily differentiate – Platform flexibility to easily change business plans ENSIM CONFIDENTIAL Slide 8

The Ensim Solutions ENSIM CONFIDENTIAL Slide 9

Ensim Solutions are based on out-of-the-box products consisting of infrastructure and functional capabilities that provide a complete, fully automated, and extensible service delivery solution Ensim Unify • Multi-service hosting automation solution for Web and application hosting – – Extensible, modular platform Service Managers for hosted email, hosted collaboration, hosted database and hosted Web sites • Sold to Tier-1 and Tier-2 x. SPs • Hosting business in a box – single-server hosting automation solution • • Sold to Tier-3 x. SPs Ensim Pro ENSIM CONFIDENTIAL Sold through Tier-1 and Tier-2 x. SP channel Slide 10

Ensim Unify Overview • Comprehensive multi-service delivery platform for Web and application hosting – – Streamlined provisioning and management of services Integrated management of accounts and channels • Integrated solution – – Comes pre-integrated with Service Managers for Hosted Exchange 2003, Share. Point, Windows Web Hosting with. NET and MS SQL Multiple add-ons available for each Service Manager • Extensibility – – Creation of multiple frameworks to ease integration with existing business systems, creation of new service managers and development of add-ons Enables differentiation of service offerings through extensibility • Co-developed with Microsoft ENSIM CONFIDENTIAL Slide 11

Ensim Unify Solution Service Provider Interface Reseller Interface Organization Interface End user Interface Custom Interface Billing Order Management Business System Integration Framework Authentication & Authorization Monitoring Provisioning Metering Resource and Configuration Management Service Creation Framework Mail Hosted Exchange POP 3 Collaboration Database Web Hosting Windows Linux Share. Point Svc LCS Custom Services MS SQL Add-on Creation Framework Anti-Spam Anti-Virus Mobility Site Builder Platform & Services Planned services & add-ons Development Interfaces Potential customer extensions Control Panels ENSIM CONFIDENTIAL E-commerce Slide 12 Custom Addon

Fastest Time to Revenues • Product based solution provides fastest deployment time • Extensible platform enables quick integration of new services and features • Template-driven solution allows for rapid product changes and target of multiple markets • Lower cost of sales by empowering resellers through delegated administration – quick roll out of distribution channels ENSIM CONFIDENTIAL Slide 13

Lowest Total Cost of Service Delivery • Reduced risk by easily testing out new services • Automation of all service delivery processes allows IT resources to focus on strategic initiatives rather than operational issues • Centralization of service delivery into a core platform • Role based delegated administration allows channels and customers to self manage efficiently ENSIM CONFIDENTIAL Slide 14

Ensim Pro • Comprehensive Solutions for dedicated and shared Web hosting – – – Advanced hosting automation software for web sites, email and domain names Delegated administration capabilities Integrated management of customers and resellers • Easily & extensively customizable – – Build and edit target plans instantly Differentiate offerings through branding • Increase capabilities through Ensim Power Tools – Add-on allowing users to automatically install and configure many popular Web applications ENSIM CONFIDENTIAL Slide 16

Suite of Pre-Integrated Applications • Ensim Power. Tools – – – – – • Integration Modules Discussion Boards Online calendar Groupware collaboration system Mailing list announcement system Web site search engine Photo albums Web form management Portals and content management Blogs Customer support / Live chat ENSIM CONFIDENTIAL – – – Mail. Enable Webalizer Urchin 5. x Cold. Fusion MX MSDE My. SQL • Ensim Ignite services – – Slide 17 Search engine optimization Email marketing Payments systems SSL certificates

Ensim Pro Benefits • Fastest Time to Revenues – – – Offer feature rich, modular web hosting solutions for both Linux & Windows Differentiated offering through an extensible platform Build a profitable reseller channel • Lowest Service Delivery Costs – – – Automation of common tasks Delegated administration with four different levels of management Reduce costs of sales through resellers ENSIM CONFIDENTIAL Slide 18

Agenda Ensim Overview Market Challenges Ensim Solutions Customers & Success Stories ENSIM CONFIDENTIAL Slide 19

Customer Case Study Customer • Lack of flexibility from legacy • Ensim Solution infrastructure made it complex to add new services Scarce IT and R&D resources with tight deadline for new offering Results • Integrated anti-virus, anti-spam and mobility add-ons to hosted Exchange solution • Reduced cost of operations by 40% • Launched within 4 weeks ENSIM CONFIDENTIAL • Extensible platform and portfolio of pre-configured hosted services • Powerful automation capabilities “Ensim Unify enabled us to break our own internal revenue goals within the first six months. We now provide our customers with a solution that is simple, comprehensive and costeffective. ” Will Scott, VP of Products and Services Slide 21

Customer Case Study Customer • Lack of Windows offering • High cost of sales Ensim Solution • Centralized management of services • Quick rollout of distribution channels Results “Through Ensim Unify we delivered • Launched dotnetcentral. com within a solution that is customizable and scalable for developers, resellers 5 weeks • Lower customer acquisition costs and SMEs, and gives their businesses the total control they through global resellers are looking for. ” • Signed 20 resellers within first 3 months ENSIM CONFIDENTIAL Rhett Williams, CEO Slide 22

Customer Case Study Customer Ensim Solution • Quick implementation and • Out-of-the-box software solution deployment • Extensive library of APIs • Flexible offering to efficiently target • Template-driven solution allowing different markets for rapid product change Results • Integrated to existing infrastructure and deployed within 10 weeks • Launched multiple Exchange offerings to target: mobile users, SME and SOHO ENSIM CONFIDENTIAL “To be able to implement such a robust solution so quickly is a testament to how easy the product is to work with. Everything from integration to launch was achieved on time and within budget. ” Calum Malcom, CTO Slide 23

Customer Case Study Customer • • Ensim Solution Easy to use server and plan management tools • Delegated administration control Full server control to the reseller (root access) • Powerful reseller administration Results • Launched new Server Appliance plans within a month • AIT’s most sophisticated customers request Ensim panels capabilities “We looked for a software solution that provided a user-friendly management tool for our server appliance and allowed for full access. We were also interested in saving the time and expense of building one in-house. Ensim provided us a solid choice. ” Kirk de. Viere, Senior VP of Marketing & Operations ENSIM CONFIDENTIAL Slide 24

Customer Case Study Customer • Easy-to-use site management tools • Ability to run custom applications • An easy upgrade path from entry- Ensim Solution • Plan templates • Comprehensive third-party applications level to high-performance plans Results • Sophisticated tools for advanced hosting needs without the high maintenance costs • 1/3 of value dedicated hosting plans sold with Ensim control panels “With Ensim, we are able to provide customers with a simple, yet complete toolset to control basic hosting functions, which in turn means fewer calls into our support system. It’s a win-win for Affinity and our customers. ” John Zdanowski, VP of Product Mgmt ENSIM CONFIDENTIAL Slide 25

The Ensim Solution • Comprehensive multi-service delivery platform for web and application hosting – – Streamlined provisioning and management of services Integrated management of accounts and channels • Fastest time to revenues – – – Fastest deployment time Extensible platform enables quick integration of new services Template-driven solution allows for rapid product changes • Lower total cost of ownership – – – Easily test out new services Automation allows resources to focus on strategic initiatives rather than operational issues Role based delegated administration allows channels and customers to self manage efficiently ENSIM CONFIDENTIAL Slide 28