Enhanced Diabetic Manager SBIR Presentation ODU Green Team
Enhanced Diabetic Manager SBIR Presentation ODU Green Team 2008 May 2008 Michele Majchrowski – Project Manager Meredith Wilhelm – Support Manager Eric Schultz – Development Manager CS 410 Green Team - e. DM
Outline n n n n The Problem Daily Routine Complications The Diabetic Calculation Market Risks Plans 10/3/2020 CS 410 Green Team - e. DM 2
The Problem n n 1, 500, 000 new cases discovered each year 8% (roughly about 21, 000) of Americans have some form of diabetes 4% of Americans are undiagnosed Diabetes cost the U. S. an estimated $174, 000, 000 last year alone 10/3/2020 CS 410 Green Team - e. DM 3
Diabetics in U. S. Population 10/3/2020 CS 410 Green Team - e. DM 4
Diabetic Market Analysis 10/3/2020 CS 410 Green Team - e. DM 5
Diagnosed Diabetic Market Analysis 10/3/2020 CS 410 Green Team - e. DM 6
Problem Statement Diabetics encounter lifelong challenges managing their disease. 10/3/2020 CS 410 Green Team - e. DM 7
Morning Routine 10/3/2020 CS 410 Green Team - e. DM 8
Daytime Manual Injection Routine 10/3/2020 CS 410 Green Team - e. DM 9
Daytime Insulin Pump Routine 10/3/2020 CS 410 Green Team - e. DM 10
Daily Complications n Hypoglycemia (Low Blood Sugar) q q q 10/3/2020 Irreversible brain death Coma Seizure n Hyperglycemia (High Blood Sugar) q q q Death Hyperosmolar coma Shock CS 410 Green Team - e. DM 11
Long Term Complications n Diabetic Neuropathy: Nerves q n n n Amputation Heart Disease & Stroke Diabetic Nephropathy: Kidneys Diabetic Retinopathy: Eyes q 10/3/2020 Blindness CS 410 Green Team - e. DM 12
Improper Management of Glucose P E R C E N T 10/3/2020 CS 410 Green Team - e. DM 13
Benefits of Stabilized Glucose Levels n n 54% decrease in kidney disease 60% decrease in nerve disease 76% decrease in eye disease Overall well-being Diabetes Care, volume 31, number 3 http: //care. diabetesjournals. org/misc/econcosts. pdf 10/3/2020 CS 410 Green Team - e. DM 14
Glucose Management Statistics M I L L I O N S 10/3/2020 CS 410 Green Team - e. DM 15
The Diabetic Function D(g) = D(i) + D(c) + D(t) + D(e) Exercise burns carbohydrates Exercise Carbohydrates Exercise lowers glucose levels when burning carbs Carbs contain glucose Delay Exercise affects blood glucose Insulin injection stabilizes glucose levels after carb intake Glucose Basal dose taken in morning Insulin breaks down glucose 10/3/2020 Different insulin at different times CS 410 Green Team - e. DM Carbohydrate intake requires bolus insulin dose 16
Major Functional Components 10/3/2020 CS 410 Green Team - e. DM 17
What e. DM will do D(g) = e. DM Exercise Carbohydrates e. DM Delay Glucose Insulin 10/3/2020 CS 410 Green Team - e. DM 18
Goals n n n Provide historical insight on how the diabetics metabolism reacts to different foods from different places Assist in the calculation of carbohydrates by allowing for customization of what, where and how much was consumed Estimate dosage of insulin to inject 10/3/2020 CS 410 Green Team - e. DM 19
Solution n n n Make it easier to calculate carbohydrate intake Use formulas to learn individual reactions to meals Alert the user of possible ‘danger’ food Provide a searchable personal database of foods Recommend proper insulin dosage for meals based on past history of meal chosen, carbohydrate count, and activity level Show patterns 10/3/2020 CS 410 Green Team - e. DM 20
Objectives n n Make life easier Take away new founded fear 10/3/2020 CS 410 Green Team - e. DM 21
Marketing Plan n Early years: q n Advertising: q n Emphasis on newly diagnosed diabetics Doctor recommendation, Internet ads Predicted cost of the product is approximately $50 dollars q 10/3/2020 Client will need PC/PDA or both CS 410 Green Team - e. DM 22
Competition Matrix 10/3/2020 CS 410 Green Team - e. DM 23
Phase 0 – Major Milestones (60 days) n n n n Build Website Major Functional Component Diagrams Feasibility Presentation Work Breakdown Structure Milestone Presentation Funding Agency Development & Management Plans SBIR Presentation 10/3/2020 CS 410 Green Team - e. DM 24
Management Plan Evaluation Plan Resource Plan Funding Plan Risk Management Plan Marketing Plan Staffing Plan Prototype Plan 10/3/2020 CS 410 Green Team - e. DM 25
Phase 0 – Organizational Chart Program Manager Development Manager (Risks) 10/3/2020 Quality/Process Manager (Marketing) Team Leader Medical Expert Planning Manager (Finance) Support Manager (HW/SW) CS 410 Green Team - e. DM Systems Engineer (Webmaster) 26
Evaluation Plan Technical Factor Marketing Factor Administrative Factor Evaluation Plan (All Phases) Financial Factor 10/3/2020 Personnel Factor CS 410 Green Team - e. DM 27
Evaluation Plan n Phase 0 q q n Innovative project solution SBIR grant application Phase 1 q q q 10/3/2020 Prototype Beta testing Market CS 410 Green Team - e. DM 28
Evaluation Plan n Phase 2 q q n Functional software Successful integration with hardware Target Market still obtainable Beta testing continues to be successful Phase 3 q q q 10/3/2020 Breakeven point reached e. DM gains a satisfactory percent of the target market Support CS 410 Green Team - e. DM 29
Phase 1 – Major Milestones (135 days) n n n n n Requirements List Prototype Test Plan Product & Prototype User Manuals SBIR II Grant Proposal Develop Environment Requirements Prototype Development & Demo Test & Acceptance Demo SBIR Plan Update Documentation 10/3/2020 CS 410 Green Team - e. DM 30
Phase 1 – Organizational Chart Program Manager Team Leader Development Manager (Risks) 10/3/2020 Quality/Process Manager (Marketing) Planning Manager (Finance) Medical Expert Support Manager (HW/SW) CS 410 Green Team - e. DM Systems Engineer (Webmaster) Documentation Specialist 31
Phase 1 – Staff Budget Position Program Manager Documentation Specialist Finance Specialist Hardware Engineer Software Engineer Risk Analyst Marketing Manager Medical Expert 10/3/2020 Type Qty Weeks Hrs per Week Student PM 1 0 17 17 40 40 Student Student Expert 1 1 1 17 17 17 40 40 40 10 Rate Total $12. 50 0 $8, 500 $12. 50 $100. 00 Total Cost 40% Overhead Total Phase 1 Staffing Budget $8, 500 $8, 500 $17, 000 $68, 000 10, 200 $95, 200 CS 410 Green Team - e. DM 32
Phase 1 – Resource Budget Resource Qty Database Software (my. SQL) Laptop (Toshiba Satellite L 355 D) Router (Linksys WRT 54 GS Wireless-G broadband router) Ethernet Cables(10 ft. CAT 5) Workstation 10/3/2020 Cost Total 1 2 $ 0 $ 800 $ 0 $1, 600 1 $ 100 3 1 $ 10 $1, 200 $ 30 $1, 200 Total Resource Cost (Phase 1) $2, 930 CS 410 Green Team - e. DM 33
Phase 1 – Prototype Design 10/3/2020 CS 410 Green Team - e. DM 34
Phase 2 – Major Milestones (9 months) n n n n Product Specification Review Test Plan Product User Manuals Funding Develop Product Testing Update Documentation 10/3/2020 CS 410 Green Team - e. DM 35
Phase 2 – Organizational Chart Program Manager Administrative Assistant Software Engineers 10/3/2020 Software Assistants Medical Expert Hardware Engineer CS 410 Green Team - e. DM Financial Specialist 36
Phase 2 – Staff Budget Position Qty Weeks Hours per Week Lawyer 1 40 10 M. D. 1 40 10 Manager 1 40 40 Senior Soft. Eng. 5 40 40 Software Engineers 8 40 40 Hardware Engineer 1 40 40 Finance Specialist 1 40 40 Rate $200. 00 $100. 00 $50. 00 Total $80, 000 $40, 000 $80, 000 $50. 00 $400, 000 $25. 00 $320, 000 $25. 00 $40, 000 $12. 50 Totals $20, 000 $980, 000 40% Overhead $392, 000 Total Phase 2 Staffing Budget $1, 372, 000 10/3/2020 CS 410 Green Team - e. DM 37
Phase 2 – Resource Budget Resource Qty Laptop (Toshiba Satellite L 355 D) Workstation (2 GB Ram, 120 GB Harddrive) Glucose Monitor with download capability Insulin Pump with wireless device or download capability Device Software CDs (100 pack) 4 1 $ 800 $1, 000 $3, 200 $1, 000 1 $ 100 1 $1, 200 $ $ 0 $ 100 INC 5 Cost 20 Total Resource Cost (Phase 2) $5, 500. 00 10/3/2020 CS 410 Green Team - e. DM 38
Phase 3 – Major Milestones (10+ years) n n n Assemble Project Team Prepare Production Procurement Planning q q q q 10/3/2020 Requirements Solicitation Contracting e. DM Distribution Financial Tracking Marketing Website CS 410 Green Team - e. DM 39
Phase 3 – Organizational Chart e. DM Support Center Staff Administrative Assistant Legal Software Engineer 10/3/2020 CS 410 Green Team - e. DM 40
Phase 3 – Staff Budget per year Position Type Qty Weeks Hours per Rate Week (hr) Software Engineer Expert Support Center Staff Varies Administrative Pro Assistant Lawyer Cons 10/3/2020 2 5 1 50 50 50 40 40 40 1 50 10 Total 50. 00 12. 50 $200, 000 $125, 000 $25, 000 200. 00 Total 40% Overhead Total Phase 3 Staffing Budget $100, 000 $450, 000 180, 000 $630, 000 CS 410 Green Team - e. DM 41
Phase 3 – Resource Budget Resource Qty Cost Total Database Software (SQL Server) 1 $1, 500 $ 1, 500 Laptop (Toshiba Satellite L 355 D) 4 $ 800 $ 3, 200 IIS & DB Servers (Dell Power. Edge 2900 III) 2 $8, 000 $16, 000 Total Resource Cost (Phase 3) $20, 700 10/3/2020 CS 410 Green Team - e. DM 42
Total Project Costs Staffing Phase 1 Phase 2 Phase 3 Total Phases 1 – 3 Resources $119, 000 $1, 372, 000 $630, 000 $2, 111, 000 $2, 900 $5, 500 $20, 700 $28, 100 Grants (100, 000) (750, 000) (850, 000) Total $21, 900 $627, 500 $650, 700 $1, 208, 900 Item Marginal Cost Per # of Customers Cost Per Customer CDs CD Burners Packaging Servers Workstations Laptops CD Cases Total $20/100 $50/1 $100/100 $5000/1 $1000/1 $11. 50/50 10/3/2020 1/100 1/3000 1/100 1 1/3000 10 1/50 CS 410 Green Team - e. DM $. 20 $. 02 $1. 00 $. 34 $. 23 $1. 79 43
Break Even Analysis 26, 486 units must be sold the first year in order to start making a profit. Estimating 50, 000 units made and sold during year 1. Subsequent years need only produce enough to offset costs of production in order to turn a profit. 10/3/2020 CS 410 Green Team - e. DM 44
Funding Plan n SBIR Funding Agency: National Science Foundation q q q n Phase 1: $100, 000 Phase 2: $750, 000 Small business loan Phase 3 q q q 10/3/2020 Small business loan Venture capital investment Revenue from sales CS 410 Green Team - e. DM 45
Risk Management Plan n n n Identify project risks Determine the phase that the risk is in Categorize risks according to probability and impact Reduce risks before or as they happen with mitigation actions Continue to reevaluate risks during all phases Watch for new risks 10/3/2020 CS 410 Green Team - e. DM 46
Risks & Impacts 10/3/2020 CS 410 Green Team - e. DM 47
Conclusion n Provide piece of mind Regain control of life Easier management of q q 10/3/2020 e. DM Insulin distribution Carbohydrate calculations CS 410 Green Team - e. DM 48
QUESTIONS? ? CS 410 Green Team - e. DM
Resources n n n n Diabetes Health. http: //www. diabeteshealth. com/read/1999/02/01/1409. html Medicinenet. http: //www. medicinenet. com/diabetes_mellitus Tech. Crunch. http: //www. techcrunch. com/2007/08/14/ipod-v-the-insulinpump-adaptive-path-rises-to-the-challenge/ Medline. Plus Medical Encyclopedia. http: //www. nlm. nih. gov/medlineplus/ency/imagepages/19212. htm American Diabetes Association - Insulin Pumpshttp: //www. diabetes. org/type -1 -diabetes/insulin-pumps. jsp Compare Insulin Pumpshttp: //www. diabetesnet. com/diabetes_technology/insulin_pump_mod els. php Minimed's Paradigm Insulin Pumphttp: //www. minimed. com/products/insulinpumps/ Deltec's Cozmore Insulin Pumphttp: //www. cozmore. com/default. cfm? CFID=6147989&CFTOKEN=2 ff b 9 fef 0 b 64 ead 7 -7 FC 5 ADEE-3048 -568 BBEF 4 AA 6 CF 0 A 1 CE 63&jsessionid=c 630 e 562 d 73 b 5537803 a 10/3/2020 CS 410 Green Team - e. DM 50
More Resources n n n n Animas Insulin Pump http: //www. animascorp. com/ Insulet's Omni. Pod Insulin Pump http: //www. myomnipod. com/products/ Disetronic's Spirit Insulin Pump http: //www. roche. com/home. html http: //care. diabetesjournals. org/cgi/content/abstract/dc 07 -2029 v 1 Excellent pump article. http: //www. diabetes. ca/Section_Membership/Dialogue. Win 00 insulinpump. asp Risks. http: //www. acmqueue. com/modules. php? name=Content&pa=showp age&pid=239 Business Week. http: //images. businessweek. com/ss/07/09/0921_diabetes/source/1. h tm 10/3/2020 CS 410 Green Team - e. DM 51
- Slides: 51