Enhanced Aircast Walking Brace Smart Healing With Every
Enhanced Aircast Walking Brace Smart Healing With Every Step
AIRCAST WALKING BRACE : Business Overview DJO Global is the market leader in the $335 M Global Walking Brace Market with 25% Market Share. In 2010, DJO generated $84 M globally in Walking Brace revenue – of which Aircast accounted for more than 50% at $49 M. Walking Braces are the largest revenue segment in the Bracing division. COMPANY CONFIDENTIAL 2
AIRCAST WALKING BRACE : Positioning and Value Proposition Positioning Statement Smart Healing With Every Step Value Proposition The clinically proven Aircast Walking Braces have continuously advanced the science of pneumatic healing for over 30 years. The uniquely layered aircells can be individually custom-inflated, while the multi-radius rocker sole and anatomical design promotes superior offloading for a more normal gait, allowing smart healing with every step. COMPANY CONFIDENTIAL 3
AIRCAST WALKING BRACE : Product Overview (Trimmable Shell) The Aircast Walking Braces provide semi-pneumatic support with trimmable semi-rigid shell protection. Foam-filled aircells cushion the ankle for customized comfort and support. COMPANY CONFIDENTIAL 4
AIRCAST WALKING BRACE : Product Overview (Custom Inflation) The semi-rigid shell of our Walking Braces is a key component of functional management associated with our aircell technology. Aircells found in the liner do not provide better healing Single inflation port can bottom out Single inflation does not provide consistent support COMPANY CONFIDENTIAL 5
AIRCAST WALKING BRACE : Product Overview (Rocker Sole) Ossur Aircast Tennis Shoe The competitor’s brace shows the center of pressure being considerably more lateral compared to the Aircast. The Aircast Walking Braces functional force pattern mimics that of a normal gait. Richard’s Study COMPANY CONFIDENTIAL 6
AIRCAST WALKING BRACE : Product Overview (Duplex™ Technology) The combination of support with the pulsating action of the aircells promotes a faster edema reduction, thus promoting pain relief, patient compliance and faster healing. A New Concept in Fracture Immobilization Dale PA, Bronk JT, O’Sullivan ME, et al - Clinical Orthopedics and Related Research, 1993 COMPANY CONFIDENTIAL 7
AIRCAST WALKING BRACE : XP Walking Brace (extra pneumatic) High Level of Support The ultimate in protection, adjustability, edema control, and durability. Main indication Stable fractures of the lower leg and ankle, Severe ankle sprains, Post-op pinning & plating procedures High level of swelling/edema COMPANY CONFIDENTIAL Lightweight, durable semirigid shell provides a “total contact” fit Overlapping Duplex aircells provide intermittent pneumatic compression for edema reduction and callus formation. 8
AIRCAST WALKING BRACE : FP Walking Brace Breathable & washable liner Custom inflated distal aircells (2) for individual fit and support FP Walking Brace (foam pneumatic) Moderate Level of Support Aircast’s quality, effectiveness and comfort in an economical model. Main indications Stable foot and/or ankle fracture, Severe ankle sprains, Post-operative use, Post cast removal COMPANY CONFIDENTIAL 9
AIRCAST WALKING BRACE : SP Walking Brace (short pneumatic) Moderate Level of Support Specifically designed for foot and ankle injuries. Lightweight, semi-rigid shell has a pre-inflated anterior aircell for a “total contact” fit Main indications Metatarsal fracture, Forefoot and mid-foot injury, Acute or post-operative use, Bunionectomy, Soft tissue injury COMPANY CONFIDENTIAL Shorter height makes it ideal when limb length or calf circumference prohibits use of a standard height walking brace 10
AIRCAST WALKING BRACE : XP Diabetic Walker System High Level of Support Regulated aircell inflation with hand bulb pressure gauge Specifically designed to meet the needs of the higher risk diabetic patient. Main indications Optimized rocker sole for maximum off-loading of the diabetic foot Dual density insole Impax™ Grid technology to reduce shear stress and eliminate pressure points. COMPANY CONFIDENTIAL Stable foot and/or ankle fracture, Post operative use, Hindfoot and heel foot protection, Neuropathic ulcers, Soft tissue injury 11
AIRCAST WALKING BRACE : Product Enhancement Superior Breathable Liner ·Enhanced nylon reducing liner wear · Increased foam density for better comfort · Additional Velcro to mitigate liner migration in the shell · Added soft binding for a more finished look Dependable Straps ·Ultrasonic welds ·Improved quality and aesthetics of straps Enhanced Aircell Structure ·Airtight welds Only Aircast is clinically-proven to promote faster healing and reduce edema. - A Comparison Study of Plantar Foot Pressure in a Standardized Shoe, Total Contact Cast and Prefabricated Pneumatic Walking Brace Baumhauer JF, Wervey R, Mc. Williams J, et al - Foot & Ankle International, 1997 COMPANY CONFIDENTIAL 12
AIRCAST WALKING BRACE : Quality Warranty 6 -Month Warranty Free from defects in materials and workmanship Repair or replace a defective product at no charge to customer COMPANY CONFIDENTIAL 13
AIRCAST WALKING BRACE : Added Accessories Toe Cover Made of a thin polycarbonate flexible plastic material and covered with a soft, nylon foam, this accessory provides the ideal coverage for patients. Hygiene Cover This easy-to-apply cover is used to provide a hygienic environment by preventing the spread of dirt, dust and germs brought in on a patients’ Walking Brace. Weather cover coming soon. . . COMPANY CONFIDENTIAL 14
AIRCAST WALKING BRACE : Competitors 2010 WALKING BRACE % Market Share 28% 29% DJO Ossur De. Royal Breg Other 10% 20% 14% COMPANY CONFIDENTIAL 15
AIRCAST WALKING BRACE : Competitors (OSSUR) Integrated pneumatic Study identifies potential biomechanical issues when chambers and airpump inside for consistent using the Ossur Rebound that could be causes of compression Circumferential shell concern to clinicians who commonly prescribe can be trimmed to walkers. accommodate large Soft overmolded edge prevents pressure points and conforms easily to calf shape calves overmolded joints. Forces, moments and “Comparison of the. Soft. Kinematics, Straps in front prevent pressure points for. J, easier Pressure when using two designs of Walker” (Richards Vented shell for adjustment breathability The Movement Analysis Laboratory School of Public Health Toe bumper for additional and Clinical Sciences UCLan Preston). protection COMPANY CONFIDENTIAL Full rocker bottom sole for enhanced gait dynamics 16
AIRCAST WALKING BRACE : Clinical Efficacy “Comparison of the Kinematics, Forces, moments and Pressure when using two designs of Walker” (Richards J, The Movement Analysis Laboratory School of Public Health and Clinical Sciences UCLan Preston). Study identifies potential biomechanical issues when using the Ossur Rebound that could be causes of concern to clinicians who commonly prescribe walkers. “A New Concept in Fracture Immobilization” (Paul A. Dale, MD, James T. Bronk, Michael E. O’Sullivan, F. R. C. S. I. , Edmund Y. S. Chao, Ph. D. , and Patrick J. Kelly, M. D. ) shows the benefits of pressurized braces on healing in the lower leg. Only Aircast Walking Braces combine the benefits of aircells and semi-rigid shells, providing a superior environment promoting faster healing. “The Aircast Walking Brace versus Conventional Casting Methods” (Kalish SR, Pelcovitz N, Zawada S, et al) shows the efficacy of an Aircast Walking Brace in diminishing muscle atrophy during the length of treatment. “Pneumatic Bracing and Total Contact Casting Have Equivocal Effects on Plantar Pressure Relief” (Hartsell HD, Fellner C, Saltzman CL) indicates that our walking brace provides pressure reduction equal to a total contact cast. “A Comparison Study of Plantar Foot Pressure in a Standardized Shoe, Total Contact Cast and Prefabricated Pneumatic Walking Brace” (Baumhauer JF, Wervey R, Mc. Williams J, et al) shows how a pneumatic walking brace is a viable alternative for plantar ulcer treatment. COMPANY CONFIDENTIAL 17
AIRCAST WALKING BRACE : Marketing Material Launch Package Data Sheet (P/N: 00 -1060 -EN) 3 D Video coming soon. . . COMPANY CONFIDENTIAL 18
AIRCAST WALKING BRACE : Post-Launch Surveillance Post Launch Dashboard will be created and distributed to measure sales performance as well as provide useful information (i. e. Success Stories), which may help others win business in their markets. Top performing Sales Reps will also be recognized for their success. COMPANY CONFIDENTIAL 19
Smart Healing With Every Step QUESTIONS? COMPANY CONFIDENTIAL 20
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