English SOL Institute Secondary Media Literacy Strand Denise

English SOL Institute Secondary Media Literacy Strand Denise Fehrenbach Supervisor Secondary English Newport News Public Schools

Secondary Media Literacy Key Points in Media Literacy • Embed Media Literacy throughout content • Pair with research to create a research “product” • Pair with persuasive/analytical reading and writing 2

Secondary Media Literacy Key Points in Media Literacy • Distinguish between fact and opinion • Identify author, audience, content, and purpose of media messages • Compare/contrast auditory, visual, and written media messages 3

Secondary Media Literacy Key Points in Media Literacy • Review media for persuasive or rhetorical devices • Provide opportunities for collaboration and use of 21 st century skills • Opportunities to write/analyze blogs, Web sites, Pod casts, wikis, etc. 4

Why Media Literacy? NCTE New Media needs New Literacy “understanding the new media and using them constructively and creatively actually required developing a new form of literacy—new critical abilities "in reading, listening, viewing, and thinking" that would enable students to deal constructively with complex new modes of delivering information, new multisensory tactics for persuasion, and new technology-based art forms. ” 5 National Council of Teachers of English. Web. 29 June 2012 http: //www. ncte. org/positions/statements/promotingmedialit

Deconstruction Key to Critical Thinking All media messages are constructed To understand we must deconstruct the message • Authorship Who constructed the message? 6 Virginia English Standards of Learning Curriculum Framework 2010 Copyright © 2010

Deconstruction Key to Critical Thinking • Format What is the medium being used and how did the author use elements for effect such as images, color, sound, and word choice? • Audience For whom is the message intended? How would different audiences see the message? 7 Virginia English Standards of Learning Curriculum Framework 2010 Copyright © 2010

Deconstruction Key to Critical Thinking • Content What is the obvious content- facts, opinions, but also what is the embedded content which includes underlying assumptions of values or points of view? • Purpose Why is the message being sent—is it meant to persuade, inform, entertain, sell, or a combination of these? 8 Virginia English Standards of Learning Curriculum Framework 2010 Copyright © 2010

What needs Deconstruction? Every media message viewed through critical lens Newspapers, TV, radio, film, Internet Visual images, auditory, print, video 9

Where Do We Begin? Visual Literacy • “Reading” Images • Colors, Details • Point of View • Symbols • Impact 10 Baker, Frank. W. Media Literacy in the K-12 Classroom. Eugene: International Society for Technology in Education. 2012. Print.

• By Dorothea Lange, Hayward, California, May 8, 1942 National Archives and Records Administration, Records of the War Relocation Authority (210 -GC-153) [VENDOR # 84] US National Archives and Records Administration. Web. 29 June 2012. http: //www. archives. gov/exhibits/picturing_the_century/home. html 11

Visual Literacy "Members of the Mochida family awaiting evacuation bus. Identification tags were used to aid in keeping a family unit intact during all phases of evacuation. Mochida operated a nursery and five greenhouses on a two-acre site in Eden Township. " In 1942 Executive Order 9066 ordered the removal of 110, 000 civilians of Japanese descent, including 71, 000 American citizens, from the western United States, placing them in internment camps. ” 12 US National Archives and Records Administration. Web. 29 June 2012. http: //www. archives. gov/exhibits/picturing_the_century/port_lange_img 55. html

Visual Literacy With a Partner • Examine your picture • What details do you see? • Consider colors, symbols, point of view • What is the impact of the picture? 13

Visual Literacy 14 The White House, Washington. Web. 29 June 2012. http: //www. whitehouse. gov/photos-and-video/photogallery/june-2012 -photo-day

Even the News Needs Deconstruction • • • Examine the newspaper front pages What are the headlines? How did the authors use images, placement, and word choice? • Compare and Contrast the impact. 15 Newseum Washington, D. C’s Most Interactive Museum. Web. 29 June 2012. http: //www. newseum. org/todaysfrontpages/default_archive. asp? fp. Archive=062912

Print Media messages are constructed Messages contain values and viewpoints Messages target a specific audience Media are driven to gain profit or power 16

Resources for Deconstruction See Center for Media Literacy for additional resources http: //www. medialit. org/ 17

Print Media • • • Examine the messages Who is the audience? How did the authors use images and word choice? • What is the purpose? 18

Audio • Listen and deconstruct • “Household Cleaners” US Environmental Protection Agency 19 “Household Cleaners” EPA United States Environmental Protection Agency. Updated 9 May 2012. Web. 29 June 2012. http: //www. epa. gov/naturalevents/psa. html

Video • Watch and deconstruct • “Just Walk” American Heart Association 20 American Heart Association. Web. 29 June 2012. http: //www. heart. org/HEARTORG/General/PSA--Video--Walk_UCM_315467_Article. jsp

Classroom Application • • • Deconstruct messages Then construct messages Vary purpose and audience Apply to literature study Pair with research 21

Resources for Deconstruction See Center for Media Literacy for additional resources http: //www. medialit. org/ 22

Finally “The important thing is not to stop questioning. “ - Albert Einstein Remember to deconstruct everything! Please complete an exit slip 23

Resources Baker, Frank. W. Media Literacy in the K-12 Classroom. Eugene: International Society for Technology in Education, 2012. Print. “Household Cleaners. ” EPA United States Environmental Protection Agency. Updated 9 May 2012. Web. 29 June 2012. http: //www. epa. gov/naturalevents/psa. html “Just Walk. ”American Heart Association. Web. 29 June 2012. http: //www. heart. org/HEARTORG/General/PSA--Video-Walk_UCM_315467_Article. jsp Newseum Washington, D. C’s Most Interactive Museum. Web. 29 June 2012. http: //www. newseum. org/todaysfrontpages/default_archive. asp? fp. Archive= 062912 The White House, Washington. Web. 29 June 2012. http: //www. whitehouse. gov/photos-and-video/photogallery/june-2012 -photoday US National Archives and Records Administration. Web. 29 June 2012. http: //www. archives. gov/exhibits/picturing_the_century/home. html 24

Contact Information Denise Fehrenbach denise. fehrenbach@nn. k 12. va. us 25

Disclaimer Reference within this presentation to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Virginia Department of Education. 26