English language 4 WEEK 7 WEEK 7 Sports

English language 4 WEEK 7

WEEK 7 Ø Sports management: Managing sports organisations - main points, functions, managerial roles, and standards. Ø Discussion on topic Ø Word building: nouns Ø Word transformation practice Ø Reading comprehension practice

SPORT MANAGEMENT Ø Sport management has to do with any and every business aspect of sports and recreation. The field is vast. Ø Sport managers can be found working for professional teams, their parent programs (such as the NFL, NBA, MLB or NHL), colleges and universities, recreational departments and sports marketing firms. They can be event managers, facility managers, sports economists, financial, promotion or information experts.

SPORT MANAGEMENT Ø Sports managers can run the front office, work behind the scenes or act as the interface between players, coaches and the media. In all of these sports management roles, energy, motivation, good sportsmanship and teamwork are considered strong assets.

FUNCTIONS OF MANAGEMENT Ø According to Henry Fayol there are 5 main functions of management: 1. Planning the work that needs to be done 2. Organizing the work and the workplace to ensure that the work is productive 3. Commanding or leading and directing the workers 4. Coordinating the efforts of everyone performing the work 5. Controlling or monitoring to ensure performance is consistent with the plan

HENRY MINTZBERG’S 10 KEY MANAGERIAL ROLES POSITION DEFINITION FIGUREHEAD Representing the organization at events and ceremonies LEADER Exercising influence with people and events LIASON Interacting with other organisations MONITOR Receiving information that is critical for performance DISSEMINATOR Sharing information within the organisation SPOKESPERSON Presenting information outside the organisation

MINTZBERG’S 10 KEY MANAGERIAL ROLES POSITION DEFINITION ENTERPRENEUR Initiating change to to improve perfromance DISTURBANCE HANDLER Dealing with issues and crisis inside and outside of the organisation RESOURCE ALLOCATOR Determining where the organization’s human and financial resources and technology will be used NEGOTIATOR Bargaining to arrive at agreements with groups and individuals both within and outside of the organisation

MANAGING SPORTS ORGANIZATIONS Ø The 2002 Winter Games in Salt Lake City had a proposed budget of $1. 313 billion (of which $222 million went for venue construction), which was to be covered with revenues from sponsorships ($600 million), broadcast rights ($445 million), ticket sales ($180 million), and merchandise and other sources ($88 million) (Powers, 2001 a). Ø Olympic marketing revenue reached $866 million for the period of 2005– 2009, with broadcast revenues for the 2010 Winter Games and 2012 Summer Games of $3. 5 billion (Zinser, 2005).

MANAGING SPORTS ORGANIZATIONS Ø Current members of The Olympic Program (TOP), the IOC’s corporate sponsorship group, include Kodak, Mc. Donald’s, and Samsung. Each of 10 members pays $55 million in cash and value-in-kind (Brockinton, 2001).

NEW PERFORMANCE STANDARDS Ø The responsibility for performance involves combining and coordinating human, technological, and financial resources to achieve organisational goals. Ø As long as society, the economy, and technology remained somewhat stable or changed only slowly, management has the time to make the adjustments necessary to maintain and improve performance.

NEW PERFORMANCE STANDARDS Ø Gradual change has now been replaced by rapid change, however, and managers face new challenges brought on by a changing environment. These include intense competition and new performance standards that every management team must now achieve.

NEW PERFORMANCE STANDARDS Ø With so many options now available to the sport consumer, it is no longer enough for a sport organization to be simply managed well. To compete and succeed in today’s environment, the challenge for every sport organization is to be better. Ø Increasingly, competition is forcing organizations to increase the quality of the products and services they offer, to increase speed and flexibility in responding to customers, and to innovate to constantly provide new products and services. Ø Achieving these new standards is the responsibility of sports managers.

DISCUSSION Ø Managing sporting events today Ø Frequency of sporting organisations Ø Managerial skills

WORD BUILDING - NOUNS • • ment - requirement tion -accommodate - accommodation ness - helpfulness hood - childhood ence/ance - significant - significance ancy/ency - current - currency ity - reality ship - friendship

WORD BUILDING PRACTICE 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) Individual Cooperate Attend Perform Accomplish Instruct Examine Respond Establish Assess Involve Similar Achieve Mother Participate a) b) c) d) e) f) g) - ance/ - ence -ment - ation - ity - hood - ancy/ - ency - ion

WORD BUILDING - NOUNS Ø Handout

READING COMPREHENSION PRACTICE Ø Handout

THE END • Other key points shall be discussed in class. • THANK YOU

BIBLIOGRAPHY • • • https: //www. google. com/search? q=sports+management&client=firefox-b-d&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwja. M 3 Uxc. Xh. Ah. VFf. Zo. KHXx. FDQg. Q_AUIDig. B&biw=1366&bih=613#imgrc=4 Qtu. I 7 ptwqr 27 M: https: //www. google. com/search? q=sports+management&client=firefox-b-d&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwja. M 3 Uxc. Xh. Ah. VFf. Zo. KHXx. FDQg. Q_AUIDig. B&biw=1366&bih=613#imgdii=Np. KS 6 c. OUonz. Ek. M: &imgrc=4 Qtu. I 7 ptwqr 27 M: https: //www. google. com/search? q=sports+management&client=firefox-b-d&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwja. M 3 Uxc. Xh. Ah. VFf. Zo. KHXx. FDQg. Q_AUIDig. B&biw=1366&bih=613#imgdii=SZZxzn. Nzx. HCOWM: &imgrc=TONWefvfiytrb. M: https: //www. google. com/search? client=firefox-bd&biw=1366&bih=613&tbm=isch&sa=1&ei=5 u. Ot. XIKQOLLks. Aey 6 ZZQ&q=sponsors&oq=sponsors&gs_l=img. 3. . 0 i 19 l 10. 395769. 397399. . 3 98011. . . 0. 0. 682. 5 -1. . . 0. . 1. . gws-wiz-img. CBI 8 hq. B 1 Mv. U#imgrc=i 1 q 9 sm. V 3 Dv. Vca. M: https: //www. google. com/search? biw=1366&bih=613&tbm=isch&sa=1&ei=V-yt. XK_Bt. Heaq 77 jo. AO&q=+standards&oq=+standards&gs_l=img. 3. . . 2390. . 2671. . . 0. 0. 0. . 1. . gws-wizimg. ZVLZ_4 sjbek#imgdii=Rp. Z 7 c 6 Phn. IUDg. M: &imgrc=f. J 1 c. Nx. M-hs. G 0 VM: https: //www. google. com/search? biw=1366&bih=613&tbm=isch&sa=1&ei=V-yt. XK_Bt. Heaq 77 jo. AO&q=+standards&oq=+standards&gs_l=img. 3. . . 2390. . 2671. . . 0. 0. 0. . 1. . gws-wizimg. ZVLZ_4 sjbek#imgrc=f. J 1 c. Nx. M-hs. G 0 VM: