ENGLISH IN INTERNATIONAL BUSINESS ELECTIVE COURSE 5 ECTS
ENGLISH IN INTERNATIONAL BUSINESS ELECTIVE COURSE (5 ECTS) VIŠNJA KABALIN BORENIĆ, Ph. D. (vkborenic@efzg. hr, office 16, webpage)
COURSE OBJECTIVES • develop business communication skills in English (reading, writing, listening, speaking) within the following business topics: personal development, corporate image, supply chain, managing conflict, risk management, investment, free trade • develop academic skills: writing summaries • advance presentation skills: researching and presenting a topic • develop critical thinking
REQUIRED READING The Business Advanced (Mac. Millan) Student's Book + DVD-ROM • Profil, Algoritam Maksimirska, VBZ • selection of texts and exercises: p. 6, 7, 9, 12, 13, 18, 19, 22, 23, 32, 33, 34, 45, 70, 71, 84, 85, 96, 97 • DVD-ROM (autonomous work at home)
CLASS ORGANISATION • contact teaching: Friday 14. 30 -16. 00 16. 15 -17. 00 • office hours: Thursday 15. 00 -16. 00 • autonomous learning at home: material on DVD-ROM
STUDENT OBLIGATIONS • REGULAR ATTENDANCE (7/10) • CLASS PARTICIPATION • RESEARCHING AND PRESENTING A TOPIC (IN TEAMS) • WRITING SUMMARIES • TAKING 2 PROGRESS TESTS • ORAL EXAM
REGULAR ATTENDANCE • full-time students who do not attend regularly will not be graded and will not receive the teacher’s signature at the end of the course CLASS PARTICIPATION • individual initiative and contribution is rewarded PROGRESS TESTS • reading comprehension, use of new vocabulary, summary writing ORAL EXAM • discussion of topics covered with active use of new vocabulary
WRITING SUMMARIES • class or home assignment • summaries of 2 texts covered (coursebook) • 1 summary - REQUIREMENT FOR EACH PROGRESS TEST! PRESENTING A TOPIC • 4 students - 15 minutes • topic (extension or illustration of topics covered in class)
DATE CLASS PRESENTATION TOPIC 8 NOV INTRODUCTION SUMMARY WRITING US PRESIDENTIAL ELECTION PRESENTATIONS TOP TIPS… ---- 15 NOV TOP TIPS cont. THE PETER PRINCIPLE WORKPLACE/WORK ETHIC 22 NOV JOHARI WINDOW CORPORATE IMAGE 29 NOV CORPORATE IMAGE: THE BIG MAKEOVER CSR OUTSOURCING 6 DEC SUPPLY CHAIN CSR 13 DEC PT 1 MANAGING CONFLICT SUPPLY CHAIN 20 DEC RISK MANAGEMENT MANAGING CONFLICT 10 JAN INVESTMENT RISK MANAGEMENT 17 JAN FREE TRADE INVESTMENT 24 JAN REVISION FREE TRADE
GRADING • • • 2 PTs 50% Oral exam 15% Summaries 10% Presentation 10% Class participation 15% TOTAL 91 - 100%= 5 80 -90%=4 61 -79%= 3 51 -60%= 2
PRESENTING A TOPIC (handout) • 3 -4 students - 15 minutes • structure (beginning, body, ending) • rapport (audience) • signalling (signposting, phrases) • topic (purpose, research, selection. . . ) • venue/time?
Presentations: sales presentations talks at conferences lectures board meetings. . .
DISCUSS your personal experience: a) Listening to a presentation b) Giving a presentation Speaking too long Speaker-centered / No relationship with the audience Speaking in a monotone Lack of preparation / Focus Projecting the wrong image Using visual aids ineffectively Data Dump / Starting with detail Using inappropriate humor Offering weak evidence Not knowing the audience
Top ten mistakes speakers make 1 Lack of preparation / Focus 2 Speaking too long 3 Not knowing the audience 4 Projecting the wrong image 5 Using visual aids ineffectively 6 Data Dump / Starting with detail 7 Using inappropriate humor 8 Speaking in a monotone 9 Speaker-centered / No relationship with the audience 10 Offering weak evidence • http: //www. americanpressinstitute. org/pages/resources/2004/11/top_ten_mistakes_speakers_make/
Elements of presentations: - preparation - delivery
Preparation - purpose - audience - content WHY? TO WHOM? WHAT? - brainstorming, research - selection - grouping, sequencing, organisation - structure HOW? - (intro, body, conclusion) - visuals - REHEARSING
Preparation: content (what? ) • Preparing the main part 1. writing an essay vs. identifying key points 2. reading aloud vs. making notes 3. key points vs. reorganizing 4. notes on cards 5. rehearsing from notes DANGERS: Requires discipline, Learning by heart self-assurance & Formal language Long sentences & words patience MORE NATURAL
Presentation structure (how? ) • A rule of thumb is. . . tell your audience what you are going to say, say it, then tell the audience what you have said.
Structure • Introduction – welcome your audience – introduce your subject – outline your structure – give instructions about questions • Body – the “real” presentation • (structure, signalling, summarising) • Conclusion – recap, conclude, end, handle questions RB, p 51
Delivery – enthusiasm – control – natural language (spoken, signposting / signalling) – rapport with audience (creating rapport) – visual support – body language (eye contact, loudness, natural, relaxed behavior, polite behavior)
• • • Short words Short sentences Repetition Synonyms Redundancy Signalling/Signposting • • Long words Complex sentences Coherence Condensed language • Paragraphs (topics)
Spoken vs. Written Language • • • Short words Short sentences Repetition Synonyms Redundancy Signalling/Signposting • • Long words Complex sentences Coherence Condensed language • Paragraphs (topics)
Signpost - Tell your audience where they are! t r u c t u r e 1 Explain the s_ _ _ _ (outline) i g n a l 2 S_ _ _ the start of each part: Let me begin with. . . This brings me to. . . 3 R e c a p _ _ and move on: Having established the facts we can move on to. . Use clear v e r b a l _ _ _ t r a n s i t i o n _ _ _ _ _ signals e c t i o n s between s_ _ _ _” 4 C_ _ _ and rephrase: l a r i f y In other words. . . Let me expand on that. . . 5 Conclude → Study useful phrases in RB, pp 52 -54 Team work: phrases to transfer from member to member
E. g. : • • • This is all I have to say. That’s all from me. Which brings me to the end of my part. I give the floor to my colleague. . . Here is my colleague X who will tell you about. . . I believe X will have more to say about. . . X, would you, please, take over from here. . . Thank you, Y, I enjoyed the intro you made. Thanks. My friend Y told you about. . . , and I will. . .
Most common complaints about the slides • speakers read the slides to us 62. 0% • text so small I couldn't read it 46. 9% • slides hard to see because of color choice 42. 6% • full sentences instead of bullet points 39. 1% • moving/flying text or graphics 24. 8% • overly complex diagrams or charts 22. 2%
Delivery – enthusiasm – control – natural language (spoken, signposting / signalling) – rapport with audience (creating rapport) – visual support – body language (eye contact, loudness, natural, relaxed behavior, polite behavior)
Creating rapport • - strategies for creating rapport: we (all), us, ours, ourselves question tags: e. g. aren’t we; haven’t they. . negative questions: Isn’t it true that. . . Don’t we all. . . Handout
1 Personal development, BA p 6 Discussion Advise on how to make a good impression and “get on” in one’s career. Discuss issues below in pairs and agree on 5 top pieces of advice: dress your boss conferences meetings colleagues business lunches dealing with emails/phone calls HW: search the web for texts about “success at work” and compile a list of advice provided
- Slides: 27