ENGLISH FOR GRAPHIC DESIGN BUSINESS PURPOSES LEARNING APPROACH

ENGLISH FOR GRAPHIC DESIGN BUSINESS PURPOSES

LEARNING APPROACH P B LL GRADUATE: competence, profile, career prospects, job SUPPORT vacancy, learning SYSTEM: process, learning facilities Students, LEARNING STRATEGY: me: Publipreneur Lecturers, Outco c ademi c A Based facilities, . 1 dents’ u t S Language Methods 2. k outloo Learning te ate 3. Gradua ility (PBLL) c i ab un mploy e m SKILL NEEDS om oc. OF ENGLISH: t ers ess n 1. Reading 6. r ea usin L b 2. Writing Marketing ng ign i t 5. u (Provide 7. 3. Listening co c des S Publishing : i the Delivering 4. 4. Speaking ON raph I products to (Layouting S (Deliver Editing VI ut g o marketing the your idea in ab (Find targets products to a 3. and publication Revising correct. clients format) (Share any and mistakes 2. reflect on have Drafting your first made) (Get your draft) idea down 1. on paper) Prewriting (Think and Plan) CAREER IN GRAPHIC DESIGN COMPANY: 1. Graphic Art Managers 2. Creative Director 3. Art Director 4. Art Production Manager 5. Hands-on Graphic Designer 6. Brand identity Developer 7. Broadcast Designers 8. Logo Designer 9. Illustrator 10. Visual Image Developer 11. Multimedia Developer 12. Content Developer 13. Visual Journalist 14. Layout artist 15. Interface Designer 16. Web Designer 17. Package Designer

LEARNING OBJECTIVES GENERAL OBJECTIVES Undersanding the English language usage in the Graphic Design Business and industry. Using Publipreneur Based Language Learning for Graphic Design Business Purposes Acquiring English language usage in Graphi Design Business through learning steps of prewriting, drafting, revising, editing, publishing, marketing, delivering. SPECIFIC OBJECTIVES Language usage in graphic design business proposal writing Language usage in graphic design business letter writing Language usage in graphic design business presentation writing

PREWRITING Competencies – Think and Plan the Project Expected Learning Portfolios: -Book Dummy -Magazine Dummy -Business Proposal -Business Letter -Slide Presentation -Video Recording Studens’ Tasks – Grouping the class into 3 up to 5 students – Brainstorm with your partners – Decide the topic you are going to discuss. – Build students’ personal blog – Searching the site about Graphic Design Business or Industries Expected Output – Students’ Peer Reviewer – List of references – Name of Products (book or magazine) – Writing talent scouting. – Data collecting. – Reading for writing. Video Watching in Youtube

DRAFTING Compete ncies – Getting Idea down on paper Studens’ Tasks – Drafting ideas into papers. – Input the worded draft into PC. Expected Output – Rough Draft of Personal or Group Works. – Proposal Drafting – Business letter drafting – Slide Drafting

REVISING Competenci es – Share and reflection your first draft Studens’ Tasks – Make the class into group of writer vs editor. – Exchange the draft into each group – Brainstorm among each group. Learning Output: – Revised draft. – The owned draft get feedback from reviewers. – Composition Focus. – Language Focus. – Peer Review & Final Draft

EDITING Competenci es: – Find and correct any mistakes have made • Studens’ Tasks – Get correction from the original draft. – Do substantive, mechnaical and pictorial editing. • Learning Output: – No wonder with the content accuracy. – No wonder with grammatical mistakes.

PUBLISHING Competencies – Layouting your idea in a publication format Studens’ Tasks – Layouting the draft into – Using the related software (Indesign, Photoshop, ect) Learning Output: – Book or Magazine Dummy. – Business Proposal. – Business letter. – Slide Presentation

MARKETING Competenci es – Provide the products to marketing targets. Studens’ Tasks – Group Presentation – Product Owners and Presenters – The rest are to be clients ad adjudicators. – Video Shooting Learning Output: – Assuring Clients. – Handling Complaints – Delivering Ideas

DELIVERING Competenci es – Deliver the products to clients online & offline Studens’ Tasks – Put all the printed products into personal blog – Upload the video into youtube “Granezha. Publ y” Learning Output: – Put all the printed products into personal blog – Upload the video into youtube “Granezha. Pu bly”

No LEARNING TREATMENT OF CRATIVE BUSINESS ENGLISH SKILL THROUGH PUBLIPRENEUR APPROACHES Weekly Time Schedule From 1 to 16 Learning Activities A 1 2 3 B 1 2 3 C PREWRITING Writing talent scouting Data collecting Reading for writing DRAFTING Slide Drafting Proposal Drafting Business letter drafting REVISING 1 Composition Focus 2 Language Focus 3 Peer Review & Final Draft D EDITING 1 Mechanical editing 2 Substantive editing 3 Pictorial Editing E PUBLISHING 1 Layouting 2 Designing 3 Illustrating F MARKETING 1. Personal marketing 2. Group marketing 3 Offering project to clients G 1 DELIVERING Online-Delivering (BLOG) 2 3 Offline-Delivering (VIDEO) Print-Delivering (? ) I II-VII VIII P R E M I D T E S T IX-XV XVI F I N A L T E S T LSP - A S S E S S M E N T T E S T

Learners’ Pre-Requisites • Familiar with computer mininaly Microsoft Words • Recommended among the group must be one able to demonstrate the Publishing Sofware (ex: Indesign, Photoshop, Flipping. Book Publisher). • For more information and learning portfolio models, please goes site and youtube : www. granezhapubly. com • For Career Prospective Please Visit: http: //en. wikipedia. org/wiki/Graphic_design_occ upations

THANKS Dibuat oleh Tim Pandu Kreatif Sekolah Menulis dan Menerbitkan Granezha. Publy (Created by B’Scout Creative Team at Granezha. Publy School of Writing and Publishing) Implemented and Supported by: