English 3 Ms Roule Welcome Back u Bellringer

English 3 Ms. Roule

Welcome Back!!! u Bellringer quick write: Based on all the news/radio/TV coverage you saw or heard, what do you think were the central issues of the strike? Where did you get your information? How much did you trust the information, and why?

Agenda Bellringer u Review of rhetorical triangle u Rhetorical strategies u (I haven’t forgotten about the ads, but let’s roll with current events first…) u

Rhetorical Triangle Review From your notes…what are some of our essential questions for Speaker, Audience, and Subject? u --Let’s write them on the board u --Let’s apply them to images/clips from the past week… u

Take a listen… u http: //www. dfer. org/blog/ERNA%20 Leading. mp 3

And lastly… u http: //www. youtube. com/watch? v=a m. Rjyt. Xnb 44&feature=plcp

General Observations/Reflections… Which of the previous examples do you think were most effective/successful? Why? u What common strategies did the “speakers” use to communicate their messages? u

Rhetorical Appeals: We have already utilized SOAPStone to identify some of the characteristics of effective argumentation. u As writers, we will use SOAPStone to maximize how we deliver our messages. u We must also begin to address how to best target our audience, establish context, and represent ourselves in order to fit our purpose and subject. u To achieve this “best, ” we use Rhetorical Appeals. u

Record in your notebook: Rhetorical Appeals: Tools that help the writer make his or her argument more appealing to the audience. Ethos / Pathos / Logos

Ethos = “ethical appeal” How does the speaker present him or herself? u As an effective writer, you can control how your audience perceives you. u Speakers often use allusions, quotes, and references to build their own ethos. u

Ethos Example Politicians. In politics, it’s all about perception. Consider how politicians use their appearance, dress, speaking characteristics, and mannerisms to affect how we perceive them.

Pathos = “emotional appeal” How well does the speaker appeal to the audience’s emotions? u The emotions need to match the subject, purpose, and context. u As writers, we need to consider how to manipulate our reader’s emotions. u Emotional appeals can be effective or overwhelming - consider Hallmark commercials. u

Pathos Example Wedding speeches and eulogies. When giving these types of speeches, the speaker is almost always aware of the audience’s expectations. For wedding speeches and toasts, the audience typically expects to be entertained and reminded of love. In a eulogy, the audience members are already emotional, and they expect the speaker to match their serious and sad state.

Logos = “logical appeal” How well does the speaker use his or her own text to make an effective argument? u Is the argument rational and wellconstructed? u How well does the speaker support his or her thesis? u Speakers will often use facts, statistics, and references to create logos. u

Logos Example Legal documents. Most effective laws and legal decisions rely heavily on logos. For example, within the United States’ judicial system, the punishment is supposed to fit the crime. Faulty logic may lead to unequal punishments, which is typically not tolerated.

Rhetorical Appeals - Balance The Rhetorical Appeals must be used together. u BALANCE of the three is important. u Too much of one is likely to produce an argument that readers will either find unconvincing or that will cause them to stop reading. u

Exit Ticket Think back to the posters/cartoon/radio ad discussion from earlier in today’s class. Pick one “text” and discuss how it uses ethos/pathos/logos. u HOMEWORK: Prepare for binder check this week u