Engineer Training XL 1200 Training Product Portfolio Engineer

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Engineer Training XL 1200 Training

Engineer Training XL 1200 Training

Product Portfolio Engineer Training Packaging Graphic Arts Super Wide Format FB 6700 XL 1200

Product Portfolio Engineer Training Packaging Graphic Arts Super Wide Format FB 6700 XL 1200 Grandjet S+ 5, 3 Wide Format TJ 8300 Grand Superjet Flatbed FB 6300 Pressjet II Idanit Novo Confidential XL 1200 Training Phase out 2

Engineer Training SWF Applications XL 1200 Training 3

Engineer Training SWF Applications XL 1200 Training 3

Engineer Training SWF Product Offerings 2003 Price vs. Performance 5 m XL 1200 List

Engineer Training SWF Product Offerings 2003 Price vs. Performance 5 m XL 1200 List Price 3 m Grandjet S+ 2 m Grand 4 colors 8 colors Applications & Performance XL 1200 Training 4

Engineer Training Confidential HP Scitex XL 1200 Training 5

Engineer Training Confidential HP Scitex XL 1200 Training 5

Engineer Training Introduction q The HP Scitex XL 1200 is the second generation to

Engineer Training Introduction q The HP Scitex XL 1200 is the second generation to the successful HP Scitex Vision XLjet product line. q HP Scitex XLjet product line installed base, world wide, is over 180 systems. ) HP IIDE 72, HP IIDA 49, HP IIDAP 39, HP IIDLA 28) q All XL 1200 new features and capabilities are offered as an upgrade option, to all our loyal XLjet customers. Confidential XL 1200 Training 6

Engineer Training Main Features q 2, 3, 5 m (7. 2, 10. 5, 16.

Engineer Training Main Features q 2, 3, 5 m (7. 2, 10. 5, 16. 4 ft) system sizes q RTR, RTS (free fall) q Up to 95 sqm )1, 023 sqft( per hour } q 4, 6, 8 Switchable Colors (CMYK, LC, LM, LY, LK) q “Sample mode” - sharp 8 point text q “Import file while printing” ability XL 1200 Training Upgradeable ! 7

Engineer Training Main Features (Cont. ) q Up to 740 X 370 dpi q

Engineer Training Main Features (Cont. ) q Up to 740 X 370 dpi q Double-sided printing; backlit q Wide media versatility q Onyx RIP q Multi-roll q IR drying unit q Auto maintenance q XL 200 Supreme XL 100 S/C inks Confidential XL 1200 Training 8

Engineer Training XL 1200 Advanced S/W q Switchable 4, 6 and 8 colors q

Engineer Training XL 1200 Advanced S/W q Switchable 4, 6 and 8 colors q Load files to the system Q while printing q Tiling to columns or rows q Crop files q Flip files for backlit jobs q Color correction tools q Queue and archive q File info (also in multi-roll) q Printing time remaining bar q Ink level screen q Media Tracking q Auto maintenance XL 1200 Training 9

Engineer Training Image size Load File While Printing Application # colors Dpi File size

Engineer Training Image size Load File While Printing Application # colors Dpi File size Loading time (Minutes) 1. 6 m x 2. 2 m Signage 4 185 100 MB 1 5 m x 5 m Billboard 4 370 600 MB 4 10 m x 5 m Billboard 8 370 1. 5 GB 9 10 m x 10 m Vehicle wrapping (tiles) 8 370 5 GB 15 Confidential XL 1200 Training 10

Engineer Training Competition Nur Fresco 3200 Hi. Q Vutek 3360 EC Vutek 2360 EC

Engineer Training Competition Nur Fresco 3200 Hi. Q Vutek 3360 EC Vutek 2360 EC Confidential Competition Real Throughput: Production Modes Presented Throughput (sqm/hr) 102 123 93 Loading minutes (% per 1 hour) 10 minutes (16%) 20 minutes (33%) 30 minutes (50%) XL 1200 Training Real Throughput (sqm/hr) 85 69 51 103 83 62 78 63 47 11

Engineer Training Competition Real Throughput: Quality Modes Competition Nur Fresco 3200 Hi. Q Vutek

Engineer Training Competition Real Throughput: Quality Modes Competition Nur Fresco 3200 Hi. Q Vutek 3360 EC Vutek 2360 EC Confidential Presented Throughput (sqm/hr) 33 30 20 Loading minutes (% per 1 hour) 10 minutes (16%) 20 minutes (33%) 30 minutes (50%) XL 1200 Training Real Throughput (sqm/hr) 28 22 17 25 20 15 17 13 10 12

Engineer Training XL 1200 4, 6, & 8 colors switchable HP IID has ISO

Engineer Training XL 1200 4, 6, & 8 colors switchable HP IID has ISO 9001 certificate. XL 1200 has both CE, & UL approval. XL 1200 Training 13

Engineer Training XL 1200 Multi-Roll Includes file info on each media roll. XL 1200

Engineer Training XL 1200 Multi-Roll Includes file info on each media roll. XL 1200 Training 14

Engineer Training XL 1200 Backlit & Double-sided Dedicated S/W and H/W XL 1200 Training

Engineer Training XL 1200 Backlit & Double-sided Dedicated S/W and H/W XL 1200 Training 15

Engineer Training XL 1200 Advanced Drying System Controlled temperature unit XL 1200 Training 16

Engineer Training XL 1200 Advanced Drying System Controlled temperature unit XL 1200 Training 16

Engineer Training XL 1200 Applications q Building coverings q Flex-face billboards q Backlit indoor

Engineer Training XL 1200 Applications q Building coverings q Flex-face billboards q Backlit indoor and outdoor signage q POP/POS, including double-sided q Popup displays q Exhibition and event banners q Truck side curtains q Backdrops for theater, TV q Textiles, including carpets q Floor and window graphics q Vehicle wraps XL 1200 Training 17

Engineer Training XL 1200 Applications (Cont. ) High quality – POP, exhibitions, backlit and

Engineer Training XL 1200 Applications (Cont. ) High quality – POP, exhibitions, backlit and D/S signs, textile q Sharp 8 point text – “Sample” mode q 8 colors – CMYK, LC, LM, LY, LK q Backlit and D/S abilities High Production – paper & SAV billboards, bus stops, fleet graphics, truck side curtains, floor and window graphics q 95 sqm/hr (1, 023 sqft/hr) q “Load file while printing” q Multi roll, freefall XL 1200 Training 18

Engineer Training XL 1200 Target Customers q “One Stop Shop” printers supporting “full solution”

Engineer Training XL 1200 Target Customers q “One Stop Shop” printers supporting “full solution” – § Advertising agencies, billboard owners, Fleet marking providers. § Those who need flexible and versatile systems, to be able to switch between 4 & 8 colors and get both high-end and high throughput results. q High-end graphic art producers – § Photo labs, service bureaus, entrepreneurs, aiming for high quality prints, short runs, and high margins. q Industrial sites – § High volume producers, complementing silk screen and other digital systems, producing billboards, outdoor banners, bus stations posters, fleet graphics. XL 1200 Training 19

Engineer Training XL 200 Vision. Ink Product status: q Only HP XL 200 Supreme.

Engineer Training XL 200 Vision. Ink Product status: q Only HP XL 200 Supreme. q 8 colors is available only with Supreme inks. q Upgrade to XL 1200 with 8 colors is recommended with XL 200 inks. Main selling points: q High productivity q High image quality q Similar color gamut as the XL 100 Supreme q Reliable ink XL 1200 Training 20

Engineer Training XL 1200 Main Advantages q 4, 6, and 8 Switchable color system

Engineer Training XL 1200 Main Advantages q 4, 6, and 8 Switchable color system (CMYK, LC, LM, LY, LK) q “Load File While Printing” ability – maximizes the productivity q “Sample” mode – sharp 8 point size text q Double-sided and backlit printing abilities q Multi-roll printing q Roll-to-roll or Roll-to-sheet (free fall) Confidential XL 1200 Training 21

Engineer Training XL 1200 Main Advantages (Cont. ) q Skip White feature q Resolution:

Engineer Training XL 1200 Main Advantages (Cont. ) q Skip White feature q Resolution: up to 740 X 370 dpi q Strong controlled drying mechanism q RIP: Onyx Poster. Shop q Speed of HP Scitex XL 1200 5 m: § Billboard quality ~95 sqm/hr / 1, 023 sqft/hr § High quality ~28 sqm/hr / 301 sqft/hr Confidential XL 1200 Training 22

Engineer Training HP Scitex Grandjet S+ q 3. 2 and 5 meter (10. 5

Engineer Training HP Scitex Grandjet S+ q 3. 2 and 5 meter (10. 5 & 16. 5 ft) versions q High productivity for cost effective budget q Most sold system in HP IID’s portfolio (over 600 units) q Main Features: § 4 colors § Up to 74 sqm/hr (797 sqft/hr) § Low investment cost § Multi-roll § Onyx Rip § HP GR 100 S/C inks Confidential XL 1200 Training 23

Engineer Training HP Scitex Grand q Similar performance to the Grandjet C 3 q

Engineer Training HP Scitex Grand q Similar performance to the Grandjet C 3 q Very attractive price tag q High productivity for cost effective budget q Part of the Grandjet successful product line (over 600 units) q Main Features: § Up to 65 sqm/hr (701 sqft/hr) § 3. 2 meter (10. 5 ft) version § 4 colors § 370 Dpi § RTR § PPS Rip § GR 100 S/C inks § Low investment cost Confidential XL 1200 Training 24

Engineer Training Colors Throughput Dpi Print heads Media handling Drying Ink Special features SWF

Engineer Training Colors Throughput Dpi Print heads Media handling Drying Ink Special features SWF Product offering Grand Classic GJ S+ (3, 5 m) XL 1200 (2, 3, 5 m) 4 4 4, 6 & 8 switchable 65 sqm/hr* 85 sqm/hr* 370 x 370 740 x 370 24 Xaar 128 32 Xaar 128 RTR, Multiroll RTR, Freefall, Multiroll Heating table IR & heating table GR 100 S/C XL 100 S/C, XL 200 S External media loading bar Onyx Rip, Skip white, super text mode, media optic sensor Backlit & D/S, Onyx, load file while printing Sample mode * Parameters presented use the 3 m systems as an example. XL 1200 Training 25

Engineer Training Competition

Engineer Training Competition

Engineer Training SWF Market Positioning: Quality Ratio vs. Productivity Ratio Quality High Small inkjets

Engineer Training SWF Market Positioning: Quality Ratio vs. Productivity Ratio Quality High Small inkjets Vutek 2600 XL 1200 Fresco Salsa Medium Vutek 8 C XLjet Jeti 3300 GJ Classic Vutek 6 C GJ S+ Vutek 4 C GJ S GJ C 3 Blue. Board Chinese Low Medium High Productivity (Throughput / L. price) XL 1200 Training 27

Main Players Engineer Training Europe & M. E 41% USA & L. America 20%

Main Players Engineer Training Europe & M. E 41% USA & L. America 20% Mexico 10% Asia Pacific 29 % HP IID (1100) Nur (950) Vutek (950) Confidential XL 1200 Training 28

Engineer Training Vutek’s Offerings – General Weak Points Most systems support average quality in

Engineer Training Vutek’s Offerings – General Weak Points Most systems support average quality in high production: q No Backlit or D/S printing dedicated S/W & H/W. q No Queue – low overall productivity. q No “Load file while Printing”. q No “Skip White” option. q Big amount of ink consumption and ink waste, due to spectra heads. q Average drying capabilities. q Low media flexibility – paper, mesh. q Weak infrastructure and global support. XL 1200 Training 29

Engineer Training Nur’s Offerings Nur Fresco 3200 Hi. Q 8 C: q In 2

Engineer Training Nur’s Offerings Nur Fresco 3200 Hi. Q 8 C: q In 2 x 4 colors they reach 102 sqm/hr – soluble quality only on Mesh. In other material it shows banding. q The Fresco has no multi-roll or “Load File While Printing” ability – so even if Nur claims speed of 102 sqm/hr – in real working environment the XL 1200 tops that. q The Fresco has no dedicated backlit or double-side option – you need a very professional operator to create a good D/S registration (Like on GJ. ( q The Fresco has no skip white option. q The Fresco has a vacuum table, which makes it difficult to print mesh and carpet materials on it (needs special procedure. ( We can always offer the XL 1200 5 m – it is more attractive than the 3 m Fresco. XL 1200 Training 30

Engineer Training Nur’s Offerings (Cont. ) (Salsa) Ultima Hi. Q 5000 8 C: q

Engineer Training Nur’s Offerings (Cont. ) (Salsa) Ultima Hi. Q 5000 8 C: q First presented in ISA 2003. q A new system based on combined technologies (BB, Salsa, Fresco). q No dedicated Backlit or Double-sided printing capabilities. q The Ultima has a vacuum table, which makes it difficult to print mesh and carpet materials on it (needs special procedure). General point: Nur and Vutek are selling a system and adding required elements in separate parts of the deal. This presents a lower system price - potential customers should be aware of that. XL 1200 Training 31

Engineer Training Gandi Innovations Jeti 3300 Strong points: q Easy to use, with simple

Engineer Training Gandi Innovations Jeti 3300 Strong points: q Easy to use, with simple user software-interface. q Very high quality in 12 -pass mode - rivals the VUTEk 2360 SC. q Low investment cost ~$175 K. XL 1200 Training 32

Engineer Training Gandi Innovations Jeti 3300 (Cont. ) Weak points: q Unproven reliability –

Engineer Training Gandi Innovations Jeti 3300 (Cont. ) Weak points: q Unproven reliability – $175 K is still a high risk to take! q Very bad media handling - slipping and uneven media tension, week structure. q In order to get good quality (12 pass), the system runs at 18 sqm/hr. q In 6 and 9 -pass, there is a very noticeable and wide banding. q Problems with ink viscosity - especially very weak magenta and cyan. q Backlit images are terrible and unacceptable. q Very bad quality on many different and popular media types. Gandi has a doubtful reputation – he sold the “Powerjet” to Nur, than the “Salsa” operation as well, and now we know he looks for someone to buy the Gandi line. Confidential XL 1200 Training 33

Engineer Training HP IID Strategy We need to strengthen our leadership position in the

Engineer Training HP IID Strategy We need to strengthen our leadership position in the market. We should avoid getting into technical features competition traps and instead focus on our total solution attractiveness: q We manufacture and supply excellent systems. q We manufacture and supply approved inks and media. q We have WW experienced and dedicated system support teams. q We support our customers not only our systems – “HP IID Academy”. q We have the largest systems installed base to prove the above! q WE have core technology – heads, inks, systems. q We constantly have new and better systems. XL 1200 Training 34

Engineer Training Confidential XL 1200 Training 35

Engineer Training Confidential XL 1200 Training 35