Endeavors Technologies Market Positioning Competitive Analysis Application Jukebox

Endeavors Technologies Market Positioning & Competitive Analysis

Application Jukebox Software Provides configurable Application Virtualization solution Fully Application Lifecycle management solution Enables Agile Software Deployment Piracy-free software distribution Addresses the Saa. S challenges: Large upfront License costs Long term implementation Access issues of mobile workforce Addresses the Enterprise and ‘Cloud’: Windows apps downloadable via server but running/updated locally Integrates well with VDI

Competitive landscape Main competitors: Symantec Appstream Microsoft App. V Vmware Thin. App Install. Free Citrix Xen. App Novell ZENworks

Symantec APPSTREAM ADVANTAGES Integrated Virtualization White Label Web portal DISADVANTAGES Has major problem with scaling beyond a few hundred users No configurable or Isolated Virtualization No Active Directory integration Now part of much larger Symantec product (Endpoint Virtualization suite).

MICROSOFT APP-V 4. 5 ADVANTAGES Strong management tools Integrated into MS System Centre management stack Excellent Active Directory integration Can use 3 rd party tools to convert MSI’s to App-V packages DISADVANTAGES No configurable or Integrated Virtualization Only basic management of application licenses Limited web deployment No web portal Complex licensing requirements Very limited scripting capability for packaged applications Difficulties in packaging. net framework No customization or SDK Complex shell integrations

VMWARE THINAPP ADVANTAGES Good enterprise management tools Clientless Very basis MSI Conversion – The packing wizard will take a basic non interaction MSI and create a package. The wizard looks like it is converting it, but this is only window dressing as it is actually an automated version of the normal snapshot packaging process DISADVANTAGES No configurable or Integrated Virtualization Limited web deployment No web portal Snapshot based packaging

INSTALLFREE ADVANTAGES Good enterprise management tools User. Data feature allows user settings to be streamed up to the server to allow roaming of virtualized application settings Clientless – streamed application are just an EXE that you run DISADVANTAGES No configurable or Integrated Virtualization Limited web deployment No web portal Their isolation is not able to handle complex applications like MS Office

CITRIX XENAPP Streaming ADVANTAGES Strong management tools Strong integration into Citrix tools and other products Good Active Directory integration DISADVANTAGES Does not work for mobile or offline users Only “streams” the whole app Very limited app support No configurable or Integrated Virtualization Limited web deployment No web portal

NOVELL ZENWORKS ADVANTAGES Can automatically add in run times like. net and C++ redistributable to a package Based on Code Systems’ Xenocode Virtual Application Studio so has some level of maturity DISADVANTAGES No configurable or Integrated Virtualization Snapshot based packaging

SUMMARY Our first main differentiator is our configurable virtualization. This allows us to provide a far superior end user experience and means that we can stream many applications that others cannot. Our second main differentiator is the ability to have simple web deployments with a web based self service portal; either using our portal or with simple integration into existing internets/extranets. This is appropriate for both Enterprise and Saa. S deployments and is a strong advantage for companies with mobile users or needing a more agile application deployment strategy with users selecting only the apps they need.

Integrated virtualization Isolated virtualization Integration between virtualized application Customizable virtualization Application conflicts eliminated Support for file and registry redirection Applications can be run from other media e. g. CD Services can be virtualized e. g. Anti-virus applications Citrix Xen. App VMWare Thin. App Install. Free Microsoft App-V 4. 5 Symantec App. Stream Endeavors Application Jukebox Comparison Chart Application Virtualization

Citrix Xen. App Install. Free VMWare Thin. App Microsoft App-V 4. 5 Symantec App. Stream Endeavors Application Jukebox Comparison Chart cont. Application Administration On-demand application deployment Per application license metering Central application license management Integrated secure client / server communications Admin selectable push deployment of applications Centrally managed application event scripting Centrally managed application prerequisits User Admin integrated with Active Directory

Citrix Xen. App Install. Free VMWare Thin. App Microsoft App-V 4. 5 Symantec App. Stream Endeavors Application Jukebox Comparison Chart cont. Application Administration cont. Offline application usage can be limited Possible to stream applications with service component Roaming user profile support Application performance independent of server load Minimal server architecture required Web portal with integration Architecture

Application Jukebox Architecture

Comparison Microsoft System Center Application Virtualization Microsoft Windows Servers Microsoft SQL Server Microsoft System Center Configuration Manager Microsoft Active Directory Microsoft Application Virtualization for Terminal Services Microsoft Desktop Optimization Pack (MDOP) Endeavors Technologies Application Jukebox Microsoft Windows Server or Sun Solaris/Open. Solaris Microsoft SQL Server or My. SQL Endeavors Technologies Application Jukebox

Comparison VMware Thin. App Windows Server 3 rd Party License Management Solution 3 rd Party Deployment Solution OR Network file share Logon scripts Registry keys Endeavors Technologies Application Jukebox Microsoft Windows Server or Sun Solaris/Open. Solaris Microsoft SQL Server or My. SQL Endeavors Technologies Application Jukebox

Desktop Management and Virtualization Technologies

VDI Overview A virtual machine running on a server Each user has an individual install of Windows they connect to using remote display protocols Once connected to the VDI session it must be managed like a normal PC Application management still needs to be done using the same options as on a standard PC Benefits Centralized control of desktop hardware Centralized control of Windows OS Tighter security control due to execution on the server Weaknesses Very expensive infrastructure costs High storage requirements Immature technology No Offline capability Does not solve Application deployment and on-going lifecycle issues High MS licensing costs for Windows in a VDI enviornment Leading products VMware View Microsoft Windows Server – VDI Solution Citrix Xen. Desktop Wanova

Citrix Xen. App/MS Terminal Services - Remote Desktop Overview Terminal Services or Citrix A user has an individual session on a shared server Screen is sent using remote display protocols The server has to be managed using specific skills Applications compatibility is a problem due to multiple users running on one server Applications can be deployed using Application Virtualization or traditional methods Benefits Simplified deployment of the Windows desktop Greater security and control Good for remote access to applications that need a LAN connection to a database Weaknesses Complex and expensive to setup Only works online Very complex to deploy applications onto the server for multiple users Many applications will not work in this multi user environment High infrastructure costs Leading products Microsoft Terminal Services Citrix Xen. App (formally Presentation Server/Meta. Frame)

Application Virtualization Overview The installation of the application is captured to deploy to the desktop Applications can be isolated to ensure that applications do not conflict with each other and to help apps run in a Citrix/TS environment Virtualize applications to any Windows desktop no mater how it is deployed (PC, Laptop, Citrix/TS, VDI, etc. ) Benefits Manages that application trough the entire lifecycle (deploy, patch, upgrade, license, report usage and remove) – only applies to some App. Virt solutions inc. Application Jukebox Works for users no matter how their desktop is provisioned Gives a single solution for managing the applications across various desktop environments Simplifies VDI or Citrix/TS by separating the apps from the Windows deployment Allows conflicting applications or different versions of the same application to run together Weaknesses For solutions that only support Isolation (all apart from Application Jukebox) the application can has some functionality limited and the applications cannot interact with each other Only deals with application issues and does not deal with OS deployment Leading products Endeavors Technologies Application Jukebox Microsoft App-V VMware Thin. App Citrix Xen. App Streaming Install. Free Bridge