Encoding and Decoding Encoding and Decoding Also known

Encoding and Decoding

Encoding and Decoding • Also known as Sender/Receiver model of communication • First developed by Stuart Hall in 1973 • theoretical approach of how messages are produced, disseminated, and interpreted. • In simpler terms, encoding/decoding is the translation of a message that is easily understood.

Encoding • The encoding of a message is the production of the message. • Use of verbal (e. g. words, images, video) and non-verbal symbols (e. g. body language, hand gestures, face expressions)

Decoding • The decoding of a message is how an audience member is able to understand, and interpret the message. • Effective communication is accomplished only when the message is received and understood in the intended way.

Criticism • This theoretical approach has been hugely criticized for linearity ( sender/message/receiver) • Not so effective communication model ( theory) • Don’t matchup with today’s many-many communication

Reference • http: //www. habilelabs. io/encoding-decoding/ • https: //www. google. com. np/search? q=encoding+and+decodi ng+in+communication&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwjik. Za. P 3 Jr. XAh. UBv 48 KHZI 0 BM 8 Q_AUICig. B&biw=1366& bih=672#imgrc=M 3 a-Km. VK 9 vgf 7 M: • https: //www. google. com. np/search? q=encoding+and+decodi ng+in+communication&source=lnms&tbm=isch&sa=X&ved=0 ah. UKEwjik. Za. P 3 Jr. XAh. UBv 48 KHZI 0 BM 8 Q_AUICig. B&biw=1366& bih=672#imgrc=s 3 TVm. T 1 ZAt. VYYM: • https: //en. wikipedia. org/wiki/Encoding/decoding_model_of_ communication