EMyth Worldwide 2006 Marketing Campaign Results Susan Weber

E-Myth Worldwide 2006 Marketing Campaign Results Susan Weber November 2006

Summary of Five Year Plan • FY 2005 – A Year of Transition and Testing • FY 2006 – A Year of Building and Refining • FY 2007 – A Year of Growth and Expansion • FY 2008 – A Year of Continued Expansion and Maximizing Profits – Retain Investment Banker to Sell the Company • FY 2009 – Completing the Sale of the Company for $80 mm+

Summary of Marketing Campaigns Generate New Leads • New Leads: – Referral Program: • Current Mastery Clients • Alumni – Pin Point Marketing – Business Development Deals: • Essentials Trail: Administaff, Market. Tools • Full Access to Essentials via American Express: Associations, – Post Cards to Purchased List in North Bay – Purchased Lists for Seminars? – Web Activity: • • • Upgrade of Success Stories Section: Video Testimonials Case Studies Posting of New Offers and Special Offers Source Code Tracking Special Purchase Code Tracking

New Leads

Increased Sales from Current Customers

Summary of Marketing Campaigns • Increase Sales from Our Database: – Email Blasts: • Regionals • Alumni: Seminars and E-Learning • E- Learning: Coaching Blocks – Newsletter – Phone Calls • Web Activity: – Upgrade of Success Stories Section: • Video Testimonials • Case Studies – Posting of New Offers and Special Offers – Source Code Tracking – Special Purchase Code Tracking

Summary of Marketing Campaigns • • • Email Blasts Purchased Lists Newsletter Phone Calls Posting on Chamber Event Calendars Web Activity: – Upgrade of Success Stories Section: • Video Testimonials • Case Studies – Posting of New Offers and Special Offers – Source Code Tracking – Special Purchase Code Tracking • Pin Point Marketing

Increase in Web Traffic

Increase in Newsletter Traffic