Empty Strategic Plan Summary Vision Purpose Strategic Priorities

Empty Strategic Plan Summary Vision Purpose Strategic Priorities Strategic Results Strategic Objectives Financial KPIs Targets Projects • KPI • ↑ Target • Project Strategic Objective Customer • Internal Processes • • • Organisational Capacity • • • Core Value - Core Value 1

Sample Strategic Plan Summary Vision Transforming society through ease of access to ultra-high-speed information services Purpose Delivering connectivity and information services that contribute to sustainable living while behaving ethically and responsibly Strategic Priorities Strategic Results Content Partnerships Strong supply chain for content and information services, exclusive agreements Customer Service Brand Awareness Clarity in offering that surpasses anything in the market today, best user interface Reinvigorated brand based on successes, attract a wider and younger audience Strategic Objectives Financial Increase Profitability Increase Revenue Decrease Operating Costs Improve Market Perception Internal Processes Organisational Capacity Targets Projects • Net profit • Operating costs • Revenue in target • ↑ 5% per year • ↓ 3% per year • ↑ 12% per year • Implement new financial • % Market share • ↑ 3% per year • Competitive end user markets Customer Improve Clarity of Offering KPIs index • % Customer satisfaction index • % Focus group user index Improve Customer Satisfaction • New products as Improve Offering Selection Improve Cost Control Improve Stock Reliability Improve Information Services % of sales • Brand awareness score • Cost efficiency index • Employee Improve Knowledge and Skills Improve Technology Customer Focus - Integrity development plans • Technology training index • Supply chain efficiency index Improve Supply Chain - Quality - Helpfulness - accounting system • Simplify billing operations • > 90% each focus requirements market studies for new UK regions • “Improve the Offering” two year programme • 12% this year • Create improved offering • ↑ 5% per year • Hook into ‘Improve the • > 90% every • Training programme for • 95% in place • Product and marketing • 90% efficient • 2 year content supply • 95% • Technology improvement • 85% this year session reporting period Community - selection process Offering’ programme new offerings and user interface training programme agreements programme Efficiency 2

Strategy Map Section Only Transforming society through ease of access to ultra-high-speed information services Delivering connectivity and information services that contribute to sustainable living while behaving ethically and responsibly Financial Increase Profitability Increase Revenue Decrease Operating Costs Customer Improve Market Perception Improve Clarity of Offering Internal Processes Organisational Capacity Improve Offering Selection Improve Information Services Improve Knowledge and Skills Improve Technology Improve Stock Reliability Improve Customer Satisfaction Improve Cost Control Improve Supply Chain