Empowering Individuals Yvonne Brown Director of Learning Services
Empowering Individuals Yvonne Brown Director of Learning Services learndirect scotland
Our Core Business “We need to bring learning to people instead of bringing people to learning. ” Elliot Masie, 1999
The Policy Context “The Scottish University for Industry is at the heart of the Scottish Executive’s vision for lifelong learning and vital to a knowledge-driven economy. It will be the hub of the learning revolution which will enable Scotland to meet the economic challenges of the 21 st century. It must change attitudes, creating a society where it's 'cool' to learn. I want every one to have access to education and the benefits that it brings through gaining new knowledge, skills and qualifications. ” Enterprise and Lifelong Learning Minister 1999
Why learndirect scotland? • national gateway to learning • government commitment to increase access to learning • lifelong learning • key to Scotland’s future prosperity • ensure individual employability, for tomorrow’s jobs • promote inclusion and opportunity
The Delivery Model AWARENESS RAISING HELPLINE WEB SITE LEARNING CENTRE REGISTRATION INFORMATION, ADVICE, GUIDANCE using the NATIONAL LEARNING OPPORTUNITIES DATABASE LEARNING SUPPORT FOLLOW-UP TRACKING - ongoing advice guidance and support
Our Structure • private limited company (acts as not-forprofit Trust) • operates according to a funding agreement with the Scottish Executive • annual guidance from Ministers and targets set by Ministers • additional activities undertaken for other services (e. g. NHS, local authorities, redundancy response)- national, large scale
The Learning Landscape – 6 standard grades skills employability competitiveness On parole Large Corporates -status -promotion Workforce Employed but inert -disaffected -money -job enrichment inertia The 3 Ds Incentivised learning/ Professional learners -disillusioned -disappeared Community activism/ CPD Citizenship skills development “University of Life” and personal
Scotland’s Literacy Landscape • 800, 000 adults have poor functional literacy skills • 20% of Scots have lowest level of knowledge, skills and understanding • Low basic skills costs economy £ 500 million • Costs individuals ability to find jobs, mortgages and complete everyday tasks • Barriers to learning must be overcome • Skills required are literacy, L 2 L, ICT, web awareness, self- development and confidence
learndirect scotland the Inclusion Agenda • Innovation fund • Learning Bytes Campaign – targeted at new, returning and online learners • “Give it a Go” Events and tabloid-style newspaper • Scottish Prison Service • Learning Centre Sustainability SME Pathfinder Projects • SWELL (EQUAL Programme) – older workers • Games-Based Learning • Digital Communities and PIAPs
Literacy in the Workplace • 400 STUC Learning Representatives • 3000 prisoners per year assisted with PCs, restricted internet access, online tools and support for basic, life and work skills • Road Haulage and Distribution Training Council – 57% low basic skills • Community Learning Strategy Partnership – local council and colleges
What employers are looking for intellectual ability business awareness analytical skills performance initiative computer literacy flexibility teamwork drive/motivation international outlook communication skills determination to succeed
Challenges – e. g. Prison Service • • • 12% of prisoners can barely read 25% lack functional literacy 56% lack functional numeracy High uptake of learning in evidence Break cycle of deprivation learndirect Scotland brings national approach and works with existing providers
Demand Creation Contact Centre And Helpline
Press Advertising/Sponsorship
Marketing Campaign
learndirect product on-line catalogue – 500+ • NETg • Plato • • IT skills – introductory/advanced/expert user/ECDL • Numeracy, literacy, core skills, life & job skills • Finance, communication, HR, health & safety, customer care • Business, finance, personal effectiveness, customer care, human resources, performance and organisational management (appraisal, equality and discrimination), project management Maxim Xebec Commissioned • Industry specific – construction, biotechnology, eskills call handling and using IT, Gaelic, hospitality, design, marine engineering, agriculture, online portfolio
Infrastructure support - On-line Tracking For Learners SUf. I skillnet • creating an on-line lifelong learning log • making available high quality on-line materials • offering on-line feedback and support • offering on-line/helpline tutor support • creating on-line discussion groups for learners • offering on-line/helpline technical support
On-line Tracking And Support For Learners SUf. I skillnet - future phases • administration, reporting and control • skills gaps analysis • training needs analysis • career planning • competence mapping • resource management • curriculum building •
Scottish Credit and Qualifications Framework Parity of esteem Transparency Credit rating Points entitlement
Lifelong Learning Log APEL Skills Gaps Individualised competencies Formal and non-formal training
NETWORKED SCOTLAND 400 BRANDED LEARNING CENTRES Meet Pledge to Learners
Where learndirect centres engage National initiatives Learning bytes/ILAs Literacy numeracy local employers Supporting individuals Skill needs Basic/core skills Skill gaps Tailored solutions partner led initiatives redundancy response New Deal, MAs Sector specific needs Finance Construction health. , tourism
Contact Details yvonneb@learndirectscotland. com 0044141 285 6052 www. learndirectscotland. com www. lds 4 b. com
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