Employer Communications Catalog Communication Catalog Contents Accessing marketing

Employer Communications Catalog

Communication Catalog Contents • Accessing marketing material • Brochures • Inserts • e. Cards • Posters • Ad. Creator • Miscellaneous

Accessing Benefits Plus Marketing Materials Click on Sales & Marketing Tab Click on the Personal Insurance Toolkit Select find/order materials

Accessing Benefits Plus Marketing Materials Click “Order brochures and forms” to customize and order printed material Click “e. Cards” to choose one of many email templates Click “Ad. Creator” to create ads, flyers and e. Brochures for Benefits Plus

Accessing Benefits Plus Marketing Materials Enter the PL number in the search box Click “Benefits Plus” to view available material by audience

Brochures PL Number Audience Use PL-10455 Employees • Handout during meetings or onsite Product: Auto & Home (No Payroll Deduction) Size: 2 panel Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Message: Outlines program benefits for employees PL-9001 • Insert in benefit mailing and new employee packets • Leave behind in break rooms, HR office or lunchroom Employees Product: Auto & Home (Payroll Deduction) Size: 2 panel Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Message: Outlines program benefits for employees with the payroll deduct billing option PL-12989 Product: Auto Only (No Payroll Deduction) Size: 2 panel Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Outlines the program benefits for employees • Handout during meetings or onsite • Insert in benefit mailing and new employee packets • Leave behind in break rooms, HR office or lunchroom Employees • Handout during meetings or onsite • Insert in benefit mailing and new employee packets • Leave behind in break rooms, HR office or lunchroom

Inserts PL Number Audience Use PL-8786 Employees • Payroll stuffer • Mailbox stuffer Product: Auto & Home Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: The benefits of the multi policy discount PL-9168 • Benefit mailing • Desk drop Employees • Mailbox stuffer Product: Auto & Home Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights the portability benefit PL-10448 Product: Auto & Home Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Auto focus, with cross sell of other products on the back • Payroll stuffer • Benefit mailing • Desk drop Employees • Payroll stuffer • Mailbox stuffer • Benefit mailing • Desk drop

Inserts PL Number Audience Use PL-10449 Employees • Payroll stuffer • Mailbox stuffer Product: Auto & Home Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Home focused, but does mention other products on the back of the insert PL-8787 • Benefit mailing • Desk drop Employees • Mailbox stuffer Product: All with claim messaging Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights our claims service and lists all products PL-10447 Product: All with identity theft callout Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights the identity theft coverage • Payroll stuffer • Benefit mailing • Desk drop Employees • Payroll stuffer • Mailbox stuffer • Benefit mailing • Desk drop

Inserts PL Number Audience Use PL-12140 Employees • Payroll stuffer • Mailbox stuffer Product: Auto & Home Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Highlights the overall benefit of the program PL-12986 • Benefit mailing • Desk drop Employees • Mailbox stuffer Product: Auto Only Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Auto Insurance with special program rates PL-12990 Product: Auto Only Size: 8. 5”x 3. 75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights the portability of auto only benefit • Payroll stuffer • Benefit mailing • Desk drop Employees • Payroll stuffer • Mailbox stuffer • Benefit mailing • Desk drop

e. Cards Emails Messaging Audience Use Save money with this new benefit Employees • Announce new auto and home insurance benefit to employees Employees • Promote potential auto insurance savings Employees • Follow-up on quotes done for employees Product: Auto & Home Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/ materials" select “e. Cards” Selling auto to employees Product: Auto Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “e. Cards” Quote Follow-up to employees Product: Auto Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “e. Cards”

Posters PL Number Audience Use PL-9011 Employees • Post in break rooms or other highly trafficked locations Product: Auto & Home Size: 11”x 17” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Promotes auto and home products and program savings PL-12992 Product: Auto Only Size: 11”x 17” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Promotes auto only and program savings • Table top display for on sites Employees • Post in break rooms or other highly trafficked locations • Table top display for on sites

Ad. Creator Campaign Specifications Audience Use Employees • Post in break rooms or other highly trafficked locations Product: Auto & Home Size: 4. 5”x 5. 5”, 8. 5”x 11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE (electronic PDF only) Toolkit Location: Under “find/order/materials” select “Ad. Creator” Messaging: Highlights benefits of the program and the multi policy discount. • Table top display for on sites • Resize to place in newsletters • Attach to an email • Desk drop Employees Product: Auto Size: 4. 5”x 5. 5”, 8. 5”x 11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE (electronic PDF only) Toolkit Location: Under “find/order/materials” select “Ad. Creator” Messaging: Highlights benefits of the program for groups with an auto only product offered. • Table top display for on sites • Resize to place in newsletters • Attach to an email • Desk drop Employees Product: Auto & Home Size: 4. 5”x 5. 5”, 8. 5”x 11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE (electronic PDF only) Toolkit Location: Under “find/order/materials” select “Ad. Creator” Messaging: Highlights benefits of the program and emphasizing having the right protection. • Post in break rooms or other highly trafficked locations • Table top display for on sites • Resize to place in newsletters • Attach to an email • Desk drop

Miscellaneous Item PL Number Audience Use Business Reply PL-8044 Employees • Leave in break/lunch rooms Product: Auto & Home Size: 5 1/2 x 7 1/4" Personalization: Agency Name, Address Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Folder PL-9006 • Use as raffle entries • Referrals contests Employees • Quote requests Product: n/a Size: 9”x 12” Personalization: None available-there are card holders in the inside folds Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Stationary PL-9008 Product: n/a Size: 8. 5”x 11” Personalization: None available Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” • Proposals • Benefit fairs/on sites Employees • Send with info on the program • Use for letter to employees, • Use to send Thank You or follow-up letter

Miscellaneous Item PL Number Audience Use Postcard PL-14763 Employees • Post in break rooms or other highly trafficked locations Product: Auto & Home Size: 8. 5”x 5. 5” Personalization: Agency Name, Address Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Highlights general benefits of the program Quote Sheets • Table top display for on sites • Resize to place in newsletters • Attach to an email • Desk drop Employees Product: Auto & Home Size: 8. 5”x 11” Personalization: None available Price: FREE Toolkit Location: Under “attract prospects”, select “Benefits Plus”, located under “marketing to groups” • As a PDF on the group website • Print out and put in packets for benefit fairs, an onsite or meetings • As a PDF attached to email announcing onsite • Print and bring to onsite to use to collect info for quotes