Employer Brand Activity Report Employer Brand Team Q
Employer Brand Activity Report Employer Brand Team - Q 1 January 2018 - March 2018 HR Open Source
The HR Open Source Employer Brand Dashboard was developed as a crowdsourced community project from HROS Labs. It’s designed as an open source. ppt framework to help practitioners roll up and report their employer brand activities. The dashboard is not intended to be all-inclusive, rather a customizable framework that you can modify to fit your needs. We’d like to thank the following contributors for adding their templates, expertise, and insights (apologies if we missed anyone). #Sharing. Is. Caring Maren Hogan, Shannon Smedstad, Celinda Appleby, Shaunda Zilich, Susan La. Motte, Bryan Chaney, Lisa Colella, Lars Schmidt, Charlotte Marshall, Julia Zelenock, Jennifer Newbill, Lamar Daniels, Adrienne Sullivan, Holland Dombeck THANK YOU
Net Promoter Score (NPS) Career Site Facebook Linked. In Twitter Glassdoor +14 (+3 from Q 4) 7, 087 visitors (Q 4: 6, 237) XX, XXX likes (+X%) XXX Avg. Engagement (+X%) XX, XXX Followers (+X%) XX, XXX RT’s (+X%) XX, XXX Followers (+X%) XX, XXX Views (+X%) Snapshot View
SOURCE REPORT Applicants Hires Conversion Career Site 140 27 19% Linked. In 76 5 7% Indeed 253 10 4% Facebook 25 2 8% Twitter 22 1 5% Referral 65 20 31% Additional considerations: adding paid vs. organic, additional source channels, add a column for “visitors” to track top of funnel
APPLICATION QUALITY + CONVERSION APP START TO COMPLETE APP SCREEN TO RECRUITER INTERVIEW 1 ST ROUND TO Hiring Manager HM feedback # apps # completes # apps # prescreens #prescreen # hiring manager int. % quality metric Qualitative feedback Recruiter feedback APPS FROM REFERRALS + % HIRES FROM REFERRALS Thinking: If you’re not happy at your company = less likely to refer
MEASURE OVER TIME BASELINE (PRE-EB LAUNCH) NPS Metric 2 Metric 3 Metric 4 Metric 5 Metric 6 30 DAYS AFTER LAUNCH Q 1 Q 2 Q 3 Q 4 YEAR OVER YEAR
Insert Screenshot Likes: X Comments: Y Shares: Z Likes: X RT’s: Y Additional considerations: segmenting by tag/topic to gauge theme engagement, additional channels Top Content
Overall Rating Employee Reviews 5 star: 12 4 star: 10 3 star: 8 2 star: 6 Rating Recommend 0. 3 Outlook CEO Rating 1% N/A 2% 1 star: 4 At-a-glance Metrics Key trends / themes / flags • New - Q 1 Total Employee Reviews 7 57 • Interview Reviews 4 36 • Benefit Reviews 2 24 Salary Reviews 3 38 Followers 24 532 • Additional considerations: add section to compare against competitors Spike in negative interview feedback for infrastructure team. Internship program getting high reviews Outlook has trended down past 3 quarters Increase in content engagement Glassdoor Update
Linked. In Update
Twitter Update
Instagram Update
Blog Update
Indeed Update
Events Update
Talent Network/CRM Growth
Media Performance
Global / Local Performance
Opportunities for Overall Brand Measurement Share of Voice / Media Monitoring (quantity) - Assessment of brand representation on key print/online channels (vs. top competitors) - Earned vs. paid/contributed references - Priority positions in content Reputation Monitoring / Brand Sentiment (quality) - Assessment of top communication channels + where competitors target communications - Assessment of brand sentiment + themes per brand - Positive/negative/neutral - Action required (side benefit) Brand Strength: 1) Aided / Unaided brand awareness measurement 2) Perception / Preference assessment - Through partnership resources (online, offline, live) - Surveys during events/conferences/fairs - Target trade association/university/group surveying Additional measurement investment
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