Emphasis Focal Point Michelle Aguilar Sandra Roffi Marcel

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Emphasis & Focal Point • Michelle Aguilar • Sandra Roffi • Marcel Reeves (absent)

Emphasis & Focal Point • Michelle Aguilar • Sandra Roffi • Marcel Reeves (absent) Project 3: Principles of Organization 2 D Design | Prof. Jacques | Spring 2014

Intro to Emphasis & Focal Point Emphasis is the dominant element of an Artwork.

Intro to Emphasis & Focal Point Emphasis is the dominant element of an Artwork. The name of that dominance is called the Focal point. • Principle of Contrast • Convergent or leading lines • Use of isolation • Placement • Principle of Composition Principle Name

Principle of Contrast • Opposite elements placed together (Light vs. Dark colors, Large vs.

Principle of Contrast • Opposite elements placed together (Light vs. Dark colors, Large vs. Small, etc. ) • “The degree of difference between compositional parts or between one image and another. High contrast tends to be eye-catching and is often used by graphic designer to create dynamic, highly readable images. ” Emphasis & Focal Point

Convergent or leading lines • Natural imposed lines that leads the viewer where to

Convergent or leading lines • Natural imposed lines that leads the viewer where to look. • Lines guiding a direction. Emphasis & Focal Point

Use of Isolation • The separation between the subject matter or foreground and the

Use of Isolation • The separation between the subject matter or foreground and the background. • The use of space (What’s closer to the viewer and what’s further away). • Size of the object. Emphasis & Focal Point

Placement • Multiple small/big points to emphasis, to help the viewer’s eye travel throughout

Placement • Multiple small/big points to emphasis, to help the viewer’s eye travel throughout the composition. Emphasis & Focal Point

Principle of Composition • Rule of thirds: The subject is placed in one of

Principle of Composition • Rule of thirds: The subject is placed in one of the intersections. • Golden Section: used to describe aesthetically pleasing proportioning within a piece. Emphasis & Focal Point

References • http: //arthistory. about. com/cs/glossaries/g/c_contr ast. htm. Book Name and author • http:

References • http: //arthistory. about. com/cs/glossaries/g/c_contr ast. htm. Book Name and author • http: //www. sophia. org/tutorials/design-in-artemphasis-variety-and-unity http: //www. youtube. com/watch? v=_Ot. IOo. VJ 60 o • http: //sunywcc 2 ddesign. com/ • http: //beafunmum. com/2010/09/rule-of-thirdsphotographing-kids-tip-2/ Emphasis & Focal Point

Review • Focal point is the emphasis on the subject matter. • Strategies to

Review • Focal point is the emphasis on the subject matter. • Strategies to achieve it: Principle of contrast Convergent or leading lines Use of isolation Placement Principle of composition Emphasis & Focal Point