Empathy Map What does she THINK FEEL What

Empathy Map What does she THINK & FEEL? What does she what really counts major preoccupations worries & aspirations HEAR? what friends say what boss says what influencers say What does she SEE? environment friends what the market offers What does she SAY & DO? attitude in public appearance behavior toward others PAIN GAIN fears frustrations obstacles wants/needs measures of success obstacles

What does she THINK & FEEL? what really counts -Family -Trust -Enjoying Everyday worries & aspirations -Financial Security -Finding Correct Career Path -Forming Lasting Relationships major preoccupations -Lunch with Friends -Crafting -Dancing

What does she SEE? Environment -Apartment -Public Parks -Dive Bars what the market offers -Nightlife Events -On Trend Appareal -Weekend Get Aways Friends -27 thru 35 age range -Upper Middle Class -Career Focused

What does she HEAR? what friends say -Relationship/Career Complaints -Event Plans -Gossip what influencers say -Lifestyle blog links -Trip plans -Upcoming Events what boss says -Life of the office -Can’t stay focused -Vocal Team Member

What does she SAY & DO? attitude in public -Cheery -Ready with a question -Excitable behavior toward others -Full of advice -Remains engaged -Stand off-ish towards strangers appearance -Put together - Trendy - Urbanite

PAIN fears -Relationship Success -Financial Stability -Betrayed by friends obstacles -Lack of time/money -Uncertain of true wants -Close knit, small social network frustrations -Others can’t keep up -Seen as overbearing -friends don’t consider my feelings

wants/needs • Ability to afford active GAIN social life • Remain close with friends • Maintain urban lifestyle • Bigger apartment Obstacles • Finding well paying fulfilling employment • Doesn’t want to be perceived as overbearing measures of success • Not having to say No because of budget • Constant engagement with friends