Emotional Design Why Computer Scientists Should Care Don

Emotional Design: Why Computer Scientists Should Care Don Norman Northwestern University Nielsen Norman Group

Short Term Memory 1 2 3 4 5

C Subtract 30 Divide in half

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Affect in Robots & Machines 4. Emotional Robots Today 5. Emotions & Product Design

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Affect in Robots & Machines 4. Emotional Robots Today

Andrew Ortony, Don Norman, Bill Revelle. The role of affect and proto-affect in effective functioning. In J. -M. Fellous & M. A. Arbib (Eds. ), Who Needs Emotions? The Brain Meets the Machine New York: Oxford University Press.

Reflective Behavioral Visceral

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Affect in Robots & Machines 4. Emotional Robots Today

Fear and Anger by R. S. Connett http: //www. vomitus. com and http: //www. rsconnett. com.

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Affect in Robots & Machines 4. Emotional Robots 5. Determining Human Emotion

IBM SYSTEMS JOURNAL, VOL 42, NO 1, 2003

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Existing Robots 4. Robots Today 5. Emotions & Product Design

1. Theory of Emotion 2. Emotional Expression as Social Communication 3. Existing Robots 4. Robots Today 5. Emotions & Product Design

Visceral

Behavioral

Reflective

Emotional Design: Why Computer Scientists Should Care Don Norman Northwestern University Nielsen Norman Group