EMC Symmetrix VMAX Series with Enginuity Virtualize Your

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EMC Symmetrix VMAX Series with Enginuity Virtualize Your Entire Environment Leveraging the World’s Most

EMC Symmetrix VMAX Series with Enginuity Virtualize Your Entire Environment Leveraging the World’s Most Trusted Storage Platform © Copyright 2009 EMC Corporation. All rights reserved. 1

Transitioning to a Private Cloud How do I guarantee predictable service levels? How do

Transitioning to a Private Cloud How do I guarantee predictable service levels? How do I ensure applications are “always-on”? How do I efficiently manage virtualization at scale? Physical Data Center What if you could virtualize all of your applications and deliver IT services with predictable performance and availability? © Copyright 2009 EMC Corporation. All rights reserved. Private Cloud 2

Why EMC Symmetrix VMAX Series? Purpose-built for virtual environments – Combines high-end capabilities with

Why EMC Symmetrix VMAX Series? Purpose-built for virtual environments – Combines high-end capabilities with unmatched levels of scale, “ease of, ” and automation to virtualize the entire environment Lowest cost of ownership – Reduce costs and deliver higher service levels through scale-out and tiering Automatically optimize performance – Fully Automated Storage Tiering (FAST) automatically optimizes performance to meet service level requirements Unprecedented performance and scale The world’s most trusted storage platform – Start small and scale out resources to provide performance on demand with predictable service levels Unmatched application availability – Achieve “always on” availability to eliminate outages and improve service delivery © Copyright 2009 EMC Corporation. All rights reserved. 3

Virtual Matrix Architecture Revolutionizes High-End Storage Capabilities A high-availability Symmetrix director pair provides the

Virtual Matrix Architecture Revolutionizes High-End Storage Capabilities A high-availability Symmetrix director pair provides the base configuration Virtual Matrix architecture enables CPU, memory, disks, and host ports to be shared across all directors Additional Symmetrix director pairs can be added to scale out system resources © Copyright 2009 EMC Corporation. All rights reserved. 4

Symmetrix VMAX Virtual Matrix Architecture High-Availability Symmetrix Director Pair Up to 128 ports per

Symmetrix VMAX Virtual Matrix Architecture High-Availability Symmetrix Director Pair Up to 128 ports per system, two hotpluggable modules per director Back-end connections for Flash, Fibre Channel, and SATA disks (up to 128 ports, 2, 400 disks, 2. 1 PB) Four Quad-core Intel processors at 2. 33 GHz per core (16 cores per engine) Global mirrored memory and redundant CPU complexes that can be accessed and shared across Symmetrix engines Virtual Matrix interface connects and shares resources, providing massive scalability in a single system Up to eight engines per Symmetrix system © Copyright 2009 EMC Corporation. All rights reserved. 5

Symmetrix VMAX Tiered Storage Platform Symmetrix VMAX: World’s Most Scalable High-End Storage Array VMAX

Symmetrix VMAX Tiered Storage Platform Symmetrix VMAX: World’s Most Scalable High-End Storage Array VMAX SE: High-End Entry Point 48 to 360 disks Single VMAX Engine FICON, Fibre Channel, i. SCSI, Gigabit Ethernet connectivity 8 Gb/s Fibre Channel, FICON and Fibre Channel SRDF Up to 128 GB global memory Single-phase power option 96 to 2, 400 disks, up to 2 PB—three times more usable capacity One to eight VMAX engines Up to 1 TB global memory Twice the host ports— Fibre Channel, i. SCSI, Gigabit Ethernet, FICON connectivity (up to 128 ports*) 8 Gb/s Fibre Channel, FICON and Fibre Channel SRDF Twice the back-end connections for Flash, Fibre Channel, and SATA drives (up to 128 ports) Quad-core 2. 3 GHz processors to provide more than twice the IOPS Virtual Matrix architecture connects and shares resources across engines, providing massive scalability Single-phase power option CAPACITY AND PERFORMANCE SCALABILITY *Combinations may be limited or restricted based on configuration © Copyright 2009 EMC Corporation. All rights reserved. 6

Reduce cost and deliver higher service levels through scale-out and automated tiering © Copyright

Reduce cost and deliver higher service levels through scale-out and automated tiering © Copyright 2009 EMC Corporation. All rights reserved. 7

Today’s Data Centers are Transitioning to the Virtual Environment Physical/Legacy Environment Transition to Virtual

Today’s Data Centers are Transitioning to the Virtual Environment Physical/Legacy Environment Transition to Virtual Environment Reduce capital and operational expenditures Increase flexibility to be more responsive to the business Improve service levels From Managing Infrastructure Technology To Providing Infrastructure Services Trade-off between cost and functionality Provide right level of service at the right cost Manage physical devices Manage policies High availability for critical Tier 1 applications Nondisruptive operations across all tiers © Copyright 2009 EMC Corporation. All rights reserved. 8

Storage Tiering Today Get the right data to the right place Device Activity Report

Storage Tiering Today Get the right data to the right place Device Activity Report Flash drive targets? Flash V-LUN Faster application performance Fibre Channel SATA targets? V-LUN SATA © Copyright 2009 EMC Corporation. All rights reserved. Lower storage costs and less energy 9

FAST (Fully Automated Storage Tiering) Makes it Easy Get the right data to the

FAST (Fully Automated Storage Tiering) Makes it Easy Get the right data to the right place …at the right time FAST Flash Fibre Channel SATA © Copyright 2009 EMC Corporation. All rights reserved. Pool storage resources Define policy Apply to application 10

Symmetrix VMAX Lowering Costs with Tiering and FAST 20% lower system acquisition cost $

Symmetrix VMAX Lowering Costs with Tiering and FAST 20% lower system acquisition cost $ Total Cost Enginuity FAST Suite Enginuity Two Engine VMAX 100 TB raw All Fibre Channel Tiered storage 702 x 146 GB 15 K (includes spares) 17 x 200 GB Flash 149 x 146 GB 15 K 82 x 1 TB SATA (includes spares) 43% lower operating cost Power and Cooling Management Maintenance System Cost Three-Year Op. Ex No FAST No tiering FAST with Flash, Fibre Channel, SATA © Copyright 2009 EMC Corporation. All rights reserved. 11

FAST: Automatically Optimizes Application Performance FAST elements Storage type: A shared storage resource with

FAST: Automatically Optimizes Application Performance FAST elements Storage type: A shared storage resource with common characteristics FAST Policies: Policies that manage data placement and movement across storage types Storage Group: A logical grouping of devices for common management Storage Type 1 FAST Policies Platinum 25% 200 GB Flash RAID 5 (3+1) 50% Type 2 25% 146 GB 15 K FC RAID 1 Type 3 1 TB SATA RAID 6 (14+2) © Copyright 2009 EMC Corporation. All rights reserved. Storage Groups Silver Exchange_SG Oracle_SG 25% 75% Development_SG 12

Symmetrix VMAX FAST: Easy to Set Up, Easy to Manage EMC Symmetrix Management Console:

Symmetrix VMAX FAST: Easy to Set Up, Easy to Manage EMC Symmetrix Management Console: EMC Ionix Control. Center: automated discovery and reporting simple management wizard Create storage type Define policy Apply to application Automatically discover storage types Advanced reporting and analysis Capacity planning and chargeback Œ Ž © Copyright 2009 EMC Corporation. All rights reserved. 13

Symmetrix VMAX FAST: How Does It Work? Automation that dynamically monitors and relocates volumes/LUNs

Symmetrix VMAX FAST: How Does It Work? Automation that dynamically monitors and relocates volumes/LUNs based on performance needs Monitors I/O activity at the volume/LUN level Identifies candidates for relocation Flash Automates migration during user-defined windows – Moves “hot” volumes/LUNs to Flash drives – Moves “cold” volumes/LUNs to SATA drives Fibre Channel SATA Automatically moves LUNs to the right storage type for improved performance and cost savings © Copyright 2009 EMC Corporation. All rights reserved. 14

Tiered Storage Consolidation with Symmetrix VMAX Before • DMX-4500 configured with 213 TB raw

Tiered Storage Consolidation with Symmetrix VMAX Before • DMX-4500 configured with 213 TB raw – – 561 x 73 GB 15 K Fibre Channel RAID 1 682 x 146 GB 10 K Fibre Channel RAID 5 (7+1) 110 x 300 GB 10 K Fibre Channel RAID 5 (7+1) 87 X 500 GB 7. 2 K SATA RAID 5 (7+1) After • VMAX four-engine configured with 243 TB raw – – 13 x 200 GB Flash RAID 5 (3+1) 192 x 146 GB 15 K Fibre Channel RAID 5 (3+1) 148 x 400 GB 10 K Fibre Channel RAID 5 (7+1) 164 x 1, 000 GB SATA RAID 6 (6+2) KPIs 20% More performance 60% 1440 Disks 517 Disks 14% more GB 64% fewer disks More green 64% Fewer disks Financial Impact • Mission-critical applications previously on Fibre Channel, now on Flash – – Oracle Customer database People. Soft SAS Business-critical applications previously on Fibre Channel—now on Fibre Channel and SATA © Copyright 2009 EMC Corporation. All rights reserved. Technical/Operational Impact • Tiering in the box to optimize service levels and lower storage capacity and management costs • Improved applications performance – Faster storage provisioning – Increased I/O bandwidth – Improved data mobility with virtual LUN • Leverage FAST to further automate 15

What’s Next: Sub-LUN Optimization Targeted for 2 H 2010 ~5% is active ~95% is

What’s Next: Sub-LUN Optimization Targeted for 2 H 2010 ~5% is active ~95% is inactive Storage Pool Flash drives: optimize performance SATA: optimize cost and capacity Device Pool Allows most inactive data to move to SATA drives with no performance impact © Copyright 2009 EMC Corporation. All rights reserved. 16

Symmetrix VMAX Additional Enhancements Available with Enginuity 5874 Q 4 (2009) Service Release New

Symmetrix VMAX Additional Enhancements Available with Enginuity 5874 Q 4 (2009) Service Release New Q 4 2009 More capacity supported per VMAX Engine – Increased two-engine drive maximum from 480 to 1, 200 – Increased four-engine drive maximum from 1, 200 to 2, 400 8 Gb/s Fibre Channel, FICON, Fibre Channel SRDF Single-phase power option Additional enhancements – High-performance FICON (z. HPF) – Time. Finder/Snap and Time. Finder/Clone for thin SRDF/A devices – 600 GB, 450 GB, and 300 GB 10 K rpm 4 Gb/s Fibre Channel drives – Symmetrix Management Console and Solutions Enabler Virtual Appliance – Symmetrix Performance Analyzer 2. 0 § Real-time views, volume-level diagnostics, FAST support 12% more cost efficient © Copyright 2009 EMC Corporation. All rights reserved. 17

Management abstraction enables ease, speed, and automation © Copyright 2009 EMC Corporation. All rights

Management abstraction enables ease, speed, and automation © Copyright 2009 EMC Corporation. All rights reserved. 18

Simplify Management of Virtual Environments Management Abstraction Enables Ease, Speed, and Automation VMware infrastructure

Simplify Management of Virtual Environments Management Abstraction Enables Ease, Speed, and Automation VMware infrastructure Quickly provision resources on demand Distributed Resource Scheduler, VMotion Nondisruptive mobility of applications and data High Availability, v. Storage VMFS Policy-based load balancing across physical resources v. Center Server © Copyright 2009 EMC Corporation. All rights reserved. Centralized, automated management, reporting, and control Auto-provisioning, Virtual Provisioning FAST, Virtual LUNs Power. Path Ionix Control. Center and VMware v. Center Server Plug-in 19

Easy, Quick, and Automated Storage Provisioning for Virtual Servers with a Single Action Traditional

Easy, Quick, and Automated Storage Provisioning for Virtual Servers with a Single Action Traditional Mapping and Masking Auto-provisioning Groups HBA HBA HBA Port A HBA HBA HBA DEV DEV Port B Port C HBA HBA Port D HBA DEV DEV DEV 40 Individual Masking Operations 5 ESX servers x 2 HBAs x 4 storage ports Port A HBA DEV DEV Port B Port C HBA DEV Port D HBA Single Setup to Build and Associate Groups ~160 clicks to complete 15 clicks to complete Includes initial configuration and repeated for every change or add Simplifies initial configurations and all future changes and additions © Copyright 2009 EMC Corporation. All rights reserved. 20

Easy, Quick, and Automated Storage Provisioning Auto-provisioning Groups Simplifies Initial Configurations and All Future

Easy, Quick, and Automated Storage Provisioning Auto-provisioning Groups Simplifies Initial Configurations and All Future Changes and Additions 1 3 5 2 4 6 1 2 Create Initiator Group Add/Remove Initiator © Copyright 2009 EMC Corporation. All rights reserved. 3 4 Create Port Group Add/Remove Port 5 6 Create Storage Group Add/Remove Device 21

Space-Efficient, Easy-to-Manage Capacity Symmetrix Virtual Provisioning provides spaceefficient, easy-to-manage capacity on demand Improves storage

Space-Efficient, Easy-to-Manage Capacity Symmetrix Virtual Provisioning provides spaceefficient, easy-to-manage capacity on demand Improves storage utilization ESX 1 10 TB ESX 2 10 TB ESX 3 10 TB Reduces storage provisioning complexity and overhead 4 TB 3 TB Physical allocation Automation to easily grow and reclaim storage “Drain” physical devices to shrink storage pools Common Storage Pool Create four-times larger volumes (up to 240 GB) Virtually provision all tiers and RAID levels © Copyright 2009 EMC Corporation. All rights reserved. 22

Symmetrix VMAX Virtual Provisioning Enhancements Devices Migrate between thick and thin volumes Pool –

Symmetrix VMAX Virtual Provisioning Enhancements Devices Migrate between thick and thin volumes Pool – Time. Finder/Clone supports migration between standard and virtually provisioned environments Before 1101 0000 0101 0000 1101 0101 1101 0000 0000 0101 Maximize capacity utilization when migrating to thin volumes After 1101 0101 0101 1101 Before After – Virtual Provisioning now reclaims allocated storage when migrating from thick to thin – Always reclaims more space and reclaims faster than HDS Better manage capacity with automatic rebalancing – When growing pools…and shrinking pools © Copyright 2009 EMC Corporation. All rights reserved. 23

Symmetrix VMAX Management Efficiencies Provision Capacity with Fewer Steps Number of Clicks 0 131

Symmetrix VMAX Management Efficiencies Provision Capacity with Fewer Steps Number of Clicks 0 131 244 495 Hitachi USP V 7 10 Symmetrix 15 80% Less Time 50 Time to Provision (Min. ) 96% Fewer Clicks 1, 000 Provision Capacity in Less Time 0 VMAX 8. 5 15 22 5 Hitachi USP V Symmetrix VMAX 2 2 Test Case Create pool, add 10 TB of storage, and enable pool Create 158 thin volumes and associate to a pool Map thin volumes to 32 ports © Copyright 2009 EMC Corporation. All rights reserved. Create thin volumes Create and enable pool Map devices to 32 ports 24

Ionix Control. Center 6. 1 End-to-End Visibility and Control Ionix Control. Center for Automated

Ionix Control. Center 6. 1 End-to-End Visibility and Control Ionix Control. Center for Automated Discovery and Reporting of Virtual Server Environments Virtual Servers End-to-end visibility and control Discover, visualize, and manage relationships Thin Devices Monitor, provision, and report on virtual servers Thin Pool Storage Resource Management Capabilities EMC Ionix Control. Center Show end-to-end mapping for virtual machines (VMs) and storage resources 3 clicks <1 minute N/A Get a summarized view of all VMs and storage resources 1 clicks <1 minute N/A Find orphaned storage 3 clicks <1 minute N/A © Copyright 2009 EMC Corporation. All rights reserved. Hitachi Hi. Command Device Manager HP Storage Essentials Suite 25

Ionix Control. Center for Simplified Management of Virtual Server Environments Automated management for mixed

Ionix Control. Center for Simplified Management of Virtual Server Environments Automated management for mixed storage environments End-to-end visibility and control for a single management screen Ability to discover, visualize, and manage storage to VM relationships Simplify the ability to monitor, provision, and report on virtual servers Ionix Control. Center 6. 1 Virtual Servers Thin Pool © Copyright 2009 EMC Corporation. All rights reserved. End-to-End Visibility and Control Thin Devices Automation reduces infrastructure reporting from hours to minutes 26

VMware-Based Storage Management with EMC Storage Viewer Plug-in for v. Center Server Provides integrated

VMware-Based Storage Management with EMC Storage Viewer Plug-in for v. Center Server Provides integrated view of storage in virtual environment Storage array discovery from a VMware environment Display path management information SRDF Storage Replication Adapter (SRA) integration Free download for EMC customers © Copyright 2009 EMC Corporation. All rights reserved. 27

Deliver 24 x 7 application availability © Copyright 2009 EMC Corporation. All rights reserved.

Deliver 24 x 7 application availability © Copyright 2009 EMC Corporation. All rights reserved. 28

With Symmetrix VMAX You Can… Achieve “always-on” availability to eliminate outages and improve service

With Symmetrix VMAX You Can… Achieve “always-on” availability to eliminate outages and improve service delivery to your users Deliver Five 9 s (99. 999%) availability to support mission-critical applications Virtual Matrix Support fully nondisruptive operations, including code and configuration changes Provide multi-site recovery and restart to prevent site and/or regional outages © Copyright 2009 EMC Corporation. All rights reserved. 29

Optimize Throughput for Virtualized Environments Native Path Management Power. Path/VE Multipathing Minimal Path Management

Optimize Throughput for Virtualized Environments Native Path Management Power. Path/VE Multipathing Minimal Path Management Enterprise Path Management ESX server Active channels Standby channels Storage ports VMware only Limited failover capability Basic load balancing © Copyright 2009 EMC Corporation. All rights reserved. ESX server Power. Path All channels are active and used to load balance Storage ports Fully heterogeneous including Microsoft Hyper-V, Linux Proactive failover management Constantly optimizes I/O paths based on changes in path loads 30

Deliver 24 x 7 Application Availability Nondisruptive operations for “always-on” application service level requirements

Deliver 24 x 7 Application Availability Nondisruptive operations for “always-on” application service level requirements Zero data loss asynchronous replication – New affordable SRDF capability delivers synchronous protection at asynchronous distances Automate protection for virtual server environments through VMware v. Center Site Recovery Manager integration and EMC Replication Manager support – Enables advanced SRDF protection capabilities for virtual environments Symmetrix: the world’s most trusted storage platform SRDF family—industry-leading remote replication Exclusive, three-site data replication with continuous protection New, cost-effective zero data loss extended distance protection © Copyright 2009 EMC Corporation. All rights reserved. 31

EMC Time. Finder Family Industry-leading local replication Highly integrated with all industry-leading applications, including…

EMC Time. Finder Family Industry-leading local replication Highly integrated with all industry-leading applications, including… – – – Oracle Microsoft VMware SAP IBM Highly recommended with the SRDF family to enhance application availability for disaster restart requirements Overall best functionality when compared to other major array-based local replication products Time. Finder Family Time. Finder/Clone Ultra-functional, highperformance copies Time. Finder/Snap Economical, space-saving copies Time. Finder/Clone Emulation Enables use of existing Time. Finder/Mirror scripts Time. Finder/CG Consistency Groups Time. Finder/EIM Exchange Integration Module option Time. Finder/SIM SQL Integration Module option Tens of thousands of licenses shipped Most breadth and depth for array-based local replication © Copyright 2009 EMC Corporation. All rights reserved. 32

EMC Symmetrix Remote Data Facility (SRDF) Family Industry-leading remote replication Protects against local and

EMC Symmetrix Remote Data Facility (SRDF) Family Industry-leading remote replication Protects against local and regional disruptions Increases application availability by reducing downtime Minimizes/eliminates performance impact on applications and hosts Independent of hosts and operating systems, applications, and databases Improves recovery point and recovery time objectives (RPOs and RTOs) with automated restart solutions Mission-critical proven with numerous testimonials and references Tens of thousands of licenses shipped SRDF Family SRDF/S Synchronous for zero data exposure SRDF/Star Multi-site replication option SRDF/CE Cluster Enabler option SRDF/AR SRDF/A Asynchronous for extended distances SRDF/DM Efficient Symmetrix-to. Symmetrix data mobility Automated Replication option SRDF/CG Consistency Groups Cascaded SRDF and SRDF/EDP Extended Distance Protection Concurrent SRDF Concurrent EMC offers choice and flexibility to meet any service level requirement © Copyright 2009 EMC Corporation. All rights reserved. 33

Symmetrix VMAX with VMware Microsoft application consolidation SQL Server Exchange Share. Point VMware v.

Symmetrix VMAX with VMware Microsoft application consolidation SQL Server Exchange Share. Point VMware v. Sphere 4. 0 Reference Architecture to consolidate Microsoft Exchange, SQL Server, Share. Point Server workloads 40% more performance with a smaller Symmetrix VMAX configuration requiring less power and delivering more IOPS for your money 90% faster provisioning with Auto-provisioning Groups, allowing VMs and storage to be provisioned in minutes 75% reduction in initial storage allocation with Virtual Provisioning for improved utilization and capacity on demand 40% higher I/O throughput during peak workloads with Power. Path/VE for consistent, predictable performance across VMs © Copyright 2009 EMC Corporation. All rights reserved. 34

Top Reasons… Why EMC Symmetrix VMAX vs. Competition? EMC HDS IBM 2 PB 986

Top Reasons… Why EMC Symmetrix VMAX vs. Competition? EMC HDS IBM 2 PB 986 TB 340 TB Virtual Provisioning is free Fully Automated Storage Tiering (FAST) Space Reclamation reclaims more space faster Nondisruptive data migration (VLUN) and highly scalable within array • Up to 16 sessions of 1, 024 volumes can be moved simultaneously Usable capacity Unmatched application availability at the lowest cost (SRDF/EDP) Second-generation Flash drives (200 GB and 400 GB at 4 Gb/s speeds) Management automation is simplified with wizards and tasks Virtual environment ready—broadest storage management portfolio • Symmetrix Management Console and Solutions Enabler Virtual Appliance • Storage Viewer • Ionix Control. Center Auto-provisioning Groups simplifies provisioning in virtual environments Proven Solutions for applications (VMware, Oracle, Microsoft, SAP) Symmetrix Performance Analyzer—real-time performance monitoring © Copyright 2009 EMC Corporation. All rights reserved. 35

Why Symmetrix VMAX Series? Purpose-built for virtual environments Lowest cost of ownership Automatically optimize

Why Symmetrix VMAX Series? Purpose-built for virtual environments Lowest cost of ownership Automatically optimize performance Unprecedented performance and scale Unmatched application availability The world’s most trusted storage platform © Copyright 2009 EMC Corporation. All rights reserved. 36