Email marketing types Transactional emails T Transactional emails
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Email marketing types Transactional emails T Transactional emails are usually triggered based on a customer's action with a company. D Direct emails Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog) http: //yourfreetemplates. com
Advantages and disadvantages Advantages • Significantly cheaper and faster • Use ESP to gather information about the behavior of the recipients • Almost half of American Internet users check or send email on a typical day Disadvantages Comparison to traditional mail Email marketing • As of mid-2016 email deliverability is still an issue for legitimate marketers. • Consumers receive on average about 90 emails per day • Email marketing does not violate spam laws http: //yourfreetemplates. com
Legal requirements Australia The Australian Spam Act The defines Australian the. Spam term Act defines the term unsolicited electronic unsolicitedstates electronic messages, how messages, states how unsubscribe functions must work for commercial must work and for commercial messages, gives other messages, and gives key information. other key information. Canada European Union United States The "Canada Anti-Spam Law" requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance The GDPR in 2018 imposed -in particular, users' right to access information held about them; and the right to have all such information deleted at their request. CAN-SPAM Act of 2003 regulates commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. http: //yourfreetemplates. com
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