Elite Nutrition for Modern Pets their Pet Parents

Elite Nutrition for Modern Pets & their Pet Parents www. pureluxepetfood. com

PURELUXE Pet Food is designed for Modern Pets & their Pet Parents We use targeted, holistic nutrition and deliver it within a luxurious package Who is a Modern Pet? • Lives in Urban Environment { Citi-fied } with • Reduced Yard Space if any at all • Reduced opportunities to relieve self throughout the day • Experience Separation Anxiety and Eats out of Boredom • Exposed to indoor pollution unseen nor thought of by pet parents • Runs/walks on concrete side walks and paths • Often can experience excessive Gas or Bad Breath • At risk of becoming overweight • Has pet parent(s) who treat them like part of the family Who is a Modern Pet Parent? • Anyone who has a dog/cat and treats them as a child {humanizes them} • Reads & Socializes about their child-pets with the hope to provide them with what is best for their health • Seriously Pampers their pet with not only love but products and services • Conflicted by a busy lifestyle with work and social obligations that limits time spent with their pet {Guilt – enough attention nor exercise} Why Modern Pets & Pet Parents Love PURELUXE? • Package sophistication that is visually appealing with a feeling of Trust and Quality • The easiest open & shut seal-closure on the market - pet parents’ # 1 after purchase favorite attribute • What you see is what you get {package bullet points} – factory verified ALL IN ONE Nutrition • Their pets love the taste, and they feel secure that they are feeding a brand that has integrity and ethics • Once understand how Quality is not created equal the Value for the money is well spent to have peace of mind a happy pet

ELITE NUTRITION for Dogs Made w/ Fresh Salmon & Split Peas ELITE NUTRITION for Small Breed Adults Made w/ Fresh Turkey, Split Peas & Salmon Wild Caught Salmon Coconut Oils & Salmon For Silky Soft Skin 5 Star Based Nutrition Small Kibble size perfect For smaller dogs Coconut & Salmon fats Hi Omega 3 & 9 Fatty Acids Glucosamine & Chondroitin Benefits 4 lb and 24 lb Bag Sizes ELITE NUTRITION for Dogs Made w/ Fresh Turkey ELITE NUTRITION for Healthy Activity Dogs Puppies, Show Dog, Nursing or Pregnant Mothers Made with Fresh Turkey & Salmon Highest levels of Omega 3 & 9 for Turkey Formula Rich in Omega 3 & Omega 9 Heart & Energy Health Leading levels of pre & Probiotics for digestion EPA & DHA for Brain Development Targeted Nutrition with No chicken protein 4 lb and 24 lb Bag Sizes Proper nutrition for Bone & Muscle Growth 4 lb and 24 lb Bag Sizes ELITE NUTRITION for Dogs Made w/ Fresh Lamb & Chickpeas Most Hypoallergenic formula ELITE NUTRITION for Healthy Weight Dogs, Senior or Overweight or, Dogs Made w/ Turkey, Salmon & Lentils Low –Fat formula Great for Labs Superior Gut Health with Specialized Probiotics Anit-inflammatory Properties w/ Hi Omega 3 Proper nutrition for Bone & Muscle Maintenance Cooling Starches for Aide in skin care 4 lb and 24 lb Bag Sizes

ELITE NUTRITION for Kittens Made with Chicken, Chickpeas & Salmon ELITE NUTRITION for indoor Cats Made with Salmon & Split Peas ELITE NUTRITION for Adult Cats Made with Turkey üVariety of Formulas in 3. 3 lb & 11 lb sizes üFresh Meats {Turkey, Chicken, Salmon} üExcellent Taste Preference üEasy Litter box Clean up {Posh Poo} üHigh Amount of Coconut Oil {Skin & Energy} üHi Amount of Cranberries {UTI support} üOmega 3 Fatty Acids {Skin & Hair Health} üTasco brand Kelp ( üAdded Taurine for Heart Health ELITE NUTRITION for Healthy Weight Cats Made with Turkey, Turkey Meal & Salmon üAdded Pre & Probiotics 80 million CFU/lb ELITE NUTRITION for Finicky Cats Made with Chicken

How do we deliver Elite Nutrition? -- through Targeted & Holistic Ingredients! • Working with the Best Factory in North America • Working with Top Animal Nutritionists & Selecting the Best Sustainable Raw Ingredients • Understanding & Utilizing {in proper proportions} specialized holistic ingredients ALL INCLUSIVE of… But EXCLUSIVE of… Fresh Meat 1 st Grains Low Glycemic Gluten Protein Rotation Options GMO Ingredients Active Probiotics 100 million cfu/lb (industry leading) Chinese Sourced Ingredients Specialized Super foods Chicken Protein in Dog diets Potato or Tapioca starches Hi levels of Omega 3’s (industry leading) Coconut & Cranberries Taurine & L-Carnitine Transparency in Nutrition Just the Facts!

Pure. LUXE MORE IN DEPTH What do CITIFIED Pets have in common around the world? v. Waiting long hours to relieve themselves v. Predominantly walking or running on concrete v. Boredom or Separation Anxiety v. Toxin smelling anal glands v. Coach Potato to the Energizer Bunny Behavior v. Inflammation both internally & externally v. Exposure to indoor and outdoor pollution unknown to pet parents v. Chemical Sprays, Pesticides, Dyes, Chemicals in beds/carpet/products v. Car fumes, Restaurant exausts, Factory Smoke & even Noise Pollution v. Damaging Free Radicals from poor nutrition, stress, & environmental factors v. Reduced Energy due to poor nutrition, overeating, anxiety or boredom & environmental factors v. Bloated or Gassy { eating too fast, too much, foods rich with egg protein or lack of pre. Probiotics v. Bad Breathe v. Tear Stains v. Risk of Diabetes v. Exposure to Virus and Bacteria from playing/walking/boarding where multiple pets are located, lowered immune system from lack of nutrition or environmental factors

Non-Nutrition Highlights of Pureluxe Pet Food VISUAL APPEAL CONVENIENCE/ PREVENTION TASTE PERFORMANCE BEAUTIFUL PACKAGE DESIGN! Easy to Notice and Easy to Recognize equals more sales! APLIX CLOSURE [Easy Open - Easy Close] A pet parent’s favorite. A big relief from hard to seal zip lock closures. No more need for storage containers either! FIBER VENT - hidden vent that removes & returns airflow in package for Optimal Display Performance. Eliminates the need to puncture holes in the sides of the bag which can lead to bug infestation, smell and rancidity issues. STUDIES show a very high palatability rate for both dog and cat formulas. TARGETED NUTRITION COOK, DIGESTABILITY, & STOOL Performance. Proper cook leads to better taste and digestibility, which means more nutritional absorption for pets, less smell and easy clean up for you! TRANSPARENCY FACTORY and VENDOR Open Partnerships giving everyone the consumer confidence that you want and should receive.

TRANSPARENCY IN ACTION Go to Pureluxepetfood. com and scroll to the bottom of any page you will see this section below. Put the date code as printed on your package of pet food as show in the example. You will be prompted to check mark Confidentiality Agreement, followed by a print out of the Pureluxe Promise Along with specific test results from Laboratories on the production run we will be sharing reports, labs, certifications, or other pertinent information related to our transparency in action – that only the brand owners’ receive and never disclose for fear of their consumers finding out that they are deceptive. Actual Lab Results from Laboratory Actual Certifications, Labs, and Authentication documents to review

C. J. Foods, Inc. HQ Pure. LUXE Contract Manufacturer Extroidinairre

Comprehensive Quality Assurance Program Recognized as THE BEST co-packer in N. America No self-promoted brands Do not self-mill products (no need to cheat the system) Refuse customers due to lack of ethics in formulation Superior Ratings in all facilities by the American Institute of Baking (AIB) Top 5% of all human food facilities Organic Certification USDA / APHIS certification for Europe and Australia Documented foods safety, sanitation, and product recall programs (Extreme Traceability) GFSI (SQF) Certification Toxin Testing (all dry flour blends), Salmonella Testing on every lot # [ specific to run on bags per size and not general production batch ]

“Pure. LUXE is the Perfect food for your Privileged Pet” Ø Visually Appealing Package with a Specialized Closure Ø Excellent Taste Preference Utilizing Targeted Nutrition for Citified Pets Ø All-in-ONE Brand PLUS Unparalleled Transparency www. pureluxepetfood. com Phone: 404 -400 -2691 496 Glen Iris Drive NE Atlanta, GA 30308 jdavis@pureluxepetfood. com Cell – 404 -935 -8201