Elements Principles of Design Elements of Design Designers

Elements & Principles of Design

Elements of Design • Designers use the following Elements (parts) of Design • Colour • Value • Line • Shape • Form • Texture • Space

Colour • There are: • 3 Primary colors • 3 Secondary colors placed evenly around the basic color wheel.

Value • Is the lightness and darkness of a colour.

Line • Is a continuous mark. • It has five characteristics: • • • length width curvature depth texture

Shape • Is an enclosed line. • It has height and width and is usually considered flat… 2 -dimensional.

Form • It has height, width, and depth. • It is considered 3 -dimensional.

Texture • The feel of a surface. • There are two kinds: • Actual or real • Implied or fake

Space • It has two characteristics: • positive…the object • negative… the voided area surrounding the object.

Principles of Design (The arrangement of elements) • • • Balance Repetition Contrast Movement Emphasis Unity

Balance • Equilibrium • Elements are placed in the design in a way so they have equal weight. • There are two kinds – Symmetrical or formal balance which is objects centered – Asymmetrical or informal balance which is more objects on one side or off centered.

Balance

Contrast • The opposite or varied elements that make an art work interesting. • Such as colour, thick or thin lines, large or small shapes, rough or smooth texture, etc.

Contrast

Movement • The path our eyes follow in a design. • Usually it brings the viewer in, around, and through the piece.

Movement

Emphasis • Drawing attention to the main object. • All elements; like line, color, and shapes, direct your eye to the main point.

Emphasis

Unity • Oneness … makes all the elements and principles work together Also called Harmony

Unity