Elements of Design Shape Elements of Design Elements

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Elements of Design Shape

Elements of Design Shape

Elements of Design �Elements of Design are what we arrange according to the Principles

Elements of Design �Elements of Design are what we arrange according to the Principles of Design. �They are the content or design components. �We are going to go over the formal elements first. �Formal elements are abstract in nature. �Other elements of design (not formal) could include illustrations, photography, borders, backgrounds,

Elements of Design �Tangible elements �Conditional (physically elements defined (embellishments or used to define

Elements of Design �Tangible elements �Conditional (physically elements defined (embellishments or used to define presence): the tangible ◦ shape elements): ◦ space ◦ line ◦ texture ◦ typography ◦ ◦ color value size volume

Shape �Can be a figure or form. �Possess width and length. �If depth is

Shape �Can be a figure or form. �Possess width and length. �If depth is portrayed it is called a form. �Are described in many ways – geometric or organic; figurative, mechanical or natural; etc. �Different types of shape can portray different messages.

Geometric Shapes �Shapes that you interact with in Geometry. �Circle, square, rectangle, triangle, ellipse,

Geometric Shapes �Shapes that you interact with in Geometry. �Circle, square, rectangle, triangle, ellipse, polygon, star and combinations of those. �Are very defined, sometimes harsh, angular, organized, mathematical, clear.

Organic Shapes �Shapes that aren’t Geometric! �Think of water, clouds, plants. �Organic shapes are

Organic Shapes �Shapes that aren’t Geometric! �Think of water, clouds, plants. �Organic shapes are usually curved and somewhat undefined. �Relate tranquility, smoothness, natural, soft, relaxed.

Another Way to Sort Shapes �Shapes and forms could also be divided up like:

Another Way to Sort Shapes �Shapes and forms could also be divided up like: ◦ Basic Geometric (square, triangle, circle) ◦ Complex Geometric (star, plus sign, arrow, arch) ◦ Structured Freeform (created from straight and curved lines) ◦ Random Freeform (random and organic) ◦ Literal Freeform (recognizable letterforms, Icons and graphic images)

Geometric Shapes �For now, we are going to work mostly with geometric shapes. �Designers

Geometric Shapes �For now, we are going to work mostly with geometric shapes. �Designers use geometric shapes as the foundation for logos, patterns, illustrations, etc. �It is easy for a viewer to recognize and identify with a geometric shape.

Principles and Elements �The elements of design are arranged in a piece according to

Principles and Elements �The elements of design are arranged in a piece according to the principles of design. �Another principle of design is Repetition. �Repetition is exactly what it sounds like – you repeat the element. �Repetition helps create Unity (another Principle).

Element of Design: Pattern �Today we are going to use a shape and repetition

Element of Design: Pattern �Today we are going to use a shape and repetition to create another Element of Design: Pattern. �Patterns are used to add richness and depth to designs and other works of art.

Element of Design: Pattern �They can be used as backdrops for text, icons, illustrations,

Element of Design: Pattern �They can be used as backdrops for text, icons, illustrations, photographs, etc. as long as they do not overwhelm the other items. �Instead of leaving something blank, fill it with a pattern.

Pattern Exercise �You will be using the Shape Tool in Photoshop to create six

Pattern Exercise �You will be using the Shape Tool in Photoshop to create six patterns, as described in the following slides. �Size: 10” by 10” �Resolution: 150 ppi �Use Save for the Web to get them down to about 100 k. �Put in a folder, all named for the pattern it is for. �Submit folder to S: drive, name folder your last name.

Pattern Exercise �SIMPLE: ◦ A pattern using a single shape YOU MADE, spaced out

Pattern Exercise �SIMPLE: ◦ A pattern using a single shape YOU MADE, spaced out evenly over the composition. Two colors – one for the background and one for the shape. �ROTATE: ◦ A pattern using a single shape YOU MADE (different from SIMPLE design shape) that is rotated and repeated. Try to intertwine the shapes to make a more complex design. Two colors.

Pattern Exercise �THEME: ◦ A pattern with a theme, such as stars and moons.

Pattern Exercise �THEME: ◦ A pattern with a theme, such as stars and moons. Minimum two shapes. Maximum two colors. �COLOR: ◦ A pattern using one shape and four colors. �MULTIPLES: ◦ A pattern using three shapes and four colors. �DEPTH: ◦ A pattern using one shape, repeated, rotated, overlapped and using the opacity control to create depth. � Exercise found in Design Basics Index, by Jim Krause.