Elements of Art Design part 2 Elements of

Elements of Art & Design - part 2

Elements of Art and Design 1. Line 4. Texture 2. Mass 5. Light 3. Color 6. Space

ATTRIBUTES OF COLOR Hue Value Hue is the pure color. The generic name of the color. Relative lightness or darkness of a color.

Remember, color is a powerful branding tool What would the Google logo be without it?

What is the color of your brand?

Use Blue if… Your brand attributes communicate: trust, loyalty, reliability, relaxation, peace

What famous candy brand used the color BLUE to revitalize an aging product?

Use Red… to communicate: heat, passion, fire, anger, danger

This globally recognized brand’s RED color can be seen on vending machines, billboards and ads everywhere…

Use Green… to communicate: growth, life, nature

What brand boasts weekly sales of millions of bright GREEN bottles filled with fresh-smelling hair care products?

Use Yellow if… Your brand attributes communicate: energy, happiness, joy, light, hope, caution

New York City is often associated with YELLOW thanks to over 12, 000 of these…

The Psychology of Color video

Do you have a favorite color?

Responses to color are both culturally conditioned and personal.

“I have tried to express with red and green the terrible passions of human nature. ” – Vincent Van Gogh The Night at a Cafe, Van Gogh, Arles, 1888

Interesting facts about RED: Approximately 77% of flags in the world include red. Red is the international color for stop. The history of languages reveals that red is the first color after black and white. (All languages have words for black and white. If a third hue exists, it is red. )

The Meaning of RED: In India and Nepal, brides wear red saris. In Japan, a red kimono symbolizes happiness and good luck.

What does RED mean in your culture?

Global Color Survey Hue Test

TEXTURE Texture refers to surface quality – a perception of smooth or rough, flat or bumpy, fine or coarse. Prayer Mat, Mona Hatoum, 1995

VISUAL TEXTURE & PATTERN Pattern is any decorative, repetitive motif or design. Visual texture refers to the illusion of the surface’s texture. It is what tactile texture looks like (on a 2 D surface). Ex: textures you see in a photograph are visual textures.

SPACE 3 -D Space: Sculpture, Architecture, Installation Art An illusion of depth on a 2 D surface can be created using a variety of different methods. (Ex: overlap & placement) Maharaja Ranjit Singh, ca. 1835 -40. Victoria and Albert Museum, London