ELEMENTS OF ART AND THE PRINCIPLES OF DESIGN

Creating Visuals � Creating a visual is a process that requires artistic ability, creative

Balance � The way shapes are arranged. When shapes are balanced, they create a

Color � Color is made up of hue (tint), intensity, and value. Hue or

Composition � The bringing together of parts or elements to form a whole; the

Contrast � “Newfoundland Houses” – Glenn Pardy The perceptual effect of the proximity of

Emphasis � Drawing attention to something by use of color, size, or placement.

Focal Point � The main element, or area of interest, of a composition; what

Line � The basic unit of any image that has both length and direction.

Message � Any thought, idea, or information, whether expressed in plain or secret language.

Mood � The atmosphere or feeling created by a literary work. What is the

Perspective � A system for creating an illusion of depth or threedimensional space on

Proportion � The comparative size relationship of parts to a whole and to one

Scale � The size or apparent size of an object seen in relation to

Tone � Expresses the author’s attitude towards his or her subject. What is the

Final Notes � Visual Artists use many tools to create their art – some

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ELEMENTS OF ART AND THE PRINCIPLES OF DESIGN

Creating Visuals � Creating a visual is a process that requires artistic ability, creative design, and critical thought. Consider the image to the right, what makes this visual interesting?

Balance � The way shapes are arranged. When shapes are balanced, they create a feeling of order and harmony. When shapes are not balanced they create tension.

Color � Color is made up of hue (tint), intensity, and value. Hue or tint refers to the name of the color, ex. Dull. Value means the lightness of darkness of a color. Color is used to represent things the way they are, but also to create feeling. � What can we say about artist Christopher Pratt’s use of color in the following water color? � “ 49” – Christopher Pratt

Artist: Christopher Pratt “ 49”

Composition � The bringing together of parts or elements to form a whole; the structure, organization, or total form of a work of art.

Contrast � “Newfoundland Houses” – Glenn Pardy The perceptual effect of the proximity of very different colors; to compare as to point of the differences; set off against one another.

Emphasis � Drawing attention to something by use of color, size, or placement.

Focal Point � The main element, or area of interest, of a composition; what your eye is drawn to.

What is the focal point?

Line � The basic unit of any image that has both length and direction. Straight lines often suggest order. Jagged lines can suggest power, fear, or confusion. Curved lines may suggest motion or softness. Diagonal lines can suggest motion or tension.

Message � Any thought, idea, or information, whether expressed in plain or secret language. What’s the message of this editorial cartoon?

Mood � The atmosphere or feeling created by a literary work. What is the mood of this visual?

Perspective � A system for creating an illusion of depth or threedimensional space on a two dimensional surface. Linear perspective � Atmospheric perspective (hazy effect/detail/color value) � Isometric Perspective �

Use of Perspective

Proportion � The comparative size relationship of parts to a whole and to one another Size of Trees Size of trees Size of house

Scale � The size or apparent size of an object seen in relation to other objects, people, or its environment. How is scale used in this photograph?

Tone � Expresses the author’s attitude towards his or her subject. What is the tone of this visual?

What is the tone of this visual?

Final Notes � Visual Artists use many tools to create their art – some of which we just discussed � When viewing a visual: Be Critical, Ask questions, Imagine, Wonder � Look for messages, what does the artist want you to think? � A picture can say a thousand words.