Elements and Principals of Design Fashion Design Design

Elements and Principals of Design Fashion Design

Design • Elements – – – Lines Shape Space Texture Pattern • Principles – – – Balance Proportion Emphasis Rhythm Harmony

Shape and Size • Frame – Skeletal size • Size ratio – Compare areas of the body. – Waist divides body • Geometric shape – – – Triangle Inverted triangle Rectangle Hour glass Apple

Lines • Line Types – Straight – Curved – Zig. Zag • Line Directions – Vertical (up and down) – Horizontal (side ways) – Diagonal

How Designers Use Lines • Straight – Crisp, formal look – Business • Curved – Movement – Softness • Zig Zag – Constantly changing direction – excitement

Lines and Illusion • Vertical – More height – Less width • Horizontal – More width – Less height • Wide lines – Vertical • Added width – Horizontal • Added height

Shape • Shape is the outline • Also called silhouette • Tubular – Rectangular – Adds height and thinness • Bell • Natural – Fit body close – Good average body – Cut height • Full – Look larger

Texture • Surface characteristics • Soft and Clingy – Hug body – Show off irregularities • Moderately crisp fabrics – Conceal body shapes • Extra-crisp fabrics – Make body look larger • Nubby and Bulky Fabrics – Add dimension – Make a person look larger • Dull fabrics – Look smaller • Shiny fabrics

Space • Just as important at silhouette. • Lines usually divide the spaces of a garment or outfit • Too many spaces can make an outfit tiring, too little can be boring. • The more spaces there are, it attracts more attention to that area.

Pattern • • • Stripes Plaids Geometrics Floral Scenic Borders • Small pattern: – decreases apparent size • Large pattern: – Increases apparent size

Balance Symmetrical Asymmetrical • Same on both sides • Formal or tailored look • Different on each side • More casual • Cost more to make

Proportion • How separate parts of a garment relate to each other and to the whole in size.

Emphasis • Draw attention to a certain area.

Rhythm • Visual that carries the eye through a regular pattern produced by the design elements • Repetition: repeating pattern – Ex: stripes, polka dots • Radiation: lines or patterns flow from a central location – Ex: tie dye, flowers • Gradation: gradual change in color or size

Harmony • Everything works together to create a wonderful outfit.

Ticket out the Door • Answer the following questions on a separate sheet of paper in which you turn in. 1. Make a list of five problems in body shape and size that people might want to address with clothing illusions. Describe in writing what you, as a fashion consultant, would suggest for each person. Include drawing when appropriate.