Electronic Stability Control ESC by Glen Nicholson Vehicle

Electronic Stability Control (ESC) by Glen Nicholson

Vehicle crashes are the leading cause of death among young people of every age from 2 -33. World Health Organization

“More than one million people die and 2 million are injured in traffic crashes worldwide and the global annual economic cost of road crashes is nearly $600 billion. ” Nicole Nason, Administrator, National Highway Traffic Safety Administration

In Canada “the economic and social consequences of road crashes are estimated to be $25 billion a year. ” Dr. David Bowering Chief Medical Health Officer Northern Health Crossroads Report - 2005

“The road transport system and its stakeholders have. . . unintentionally generated one of the largest health catastrophes ever seen in the history of mankind. ” Dr. Claes Tingvall Chairman, European New Car Assessment Program Director, Swedish Road Administration

“Motor vehicle crashes…eat up more than 20% of Northern Health’s total direct health care costs. ” Dr. David Bowering Chief Medical Health Officer Northern Health Crossroads Report - 2005

PASSIVE SAFETY DEVICES. . . help you survive crashes: • • • Seat Belts Head Restraints Air Bags Collapsible Steering Columns Reinforced Passenger Cell

The best crash…. . . is one that never happens.

ACTIVE SAFETY DEVICES. . . help you avoid crashing: • • Winter Tires High Intensity Lights Anti-Lock Braking Systems (“ABS”) Electronic Stability Control (“ESC”)

ESC is a computerized vehicle system that improves vehicle handling by instantly detecting and preventing skids.

When ESC detects skidding, it automatically brakes individual wheels to counter understeer or oversteer… …in 1/25 th of a second!

ESC PREVENTS • 40% of single vehicle crashes • 43% of all crash fatalities • 56% of single vehicle fatalities • 80% of rollover fatalities Insurance Institute of Highway Safety - 2006

ESC saves lives FATALITIES BC CANADA 2005 Fatalities 460 2923 ESC could save 197 1256 ESC could save 43%

SAFETY DEVICES LIVES SAVED Seatbelts 1, 457 ESC 1, 256* Side Door Beams 994 Steering Columns 266 Front Air Bags 247 *ESC could prevent 43% of 2923 fatalities

ESC Cost Manufacturer - $111 Retail - from $450

ESC is optional or standard on over half of new vehicle models sold in Canada *2006

Common Names of ESC Generic - Electronic Stability Control (ESC) • • Electronic Stability Program (ESP) - Audi, VW, Saab, Daimler, Chrysler Vehicle Stability Control (VSC) - Toyota, Lexus Vehicle Stability Assist (VSA) - Honda, Acura Advance Trac - Ford, Lincoln Stabili. Trak - General Motors, Saturn Vehicle Dynamic(s) Control (VDC) - Subaru, Nissan Dynamic Stability Control (DSC) - Mazda, BMW, Rover Dynamic Stability and Traction Control (DSTC) - Volvo

Canadian awareness of ESC • 60% had never heard of ESC. • Only 5% owned vehicles with ESC. • Only 1 % mentioned ESC as a safety feature. Rudin-Brown Survey - 2006

New vehicle purchases of ESC Sweden 93% Germany 78% Denmark 78% Australia 48% United Kingdom 47% United States 46% Canada 37%

ESC Studies • Transport Canada • Insurance Institute of Highway Safety (US) • National Highway Traffic Safety Administration (US) • Pacific Institute for Research and Evaluation (US) • University of Iowa (US) • University of Michigan Transportation Research Institute (US) • Transport Research Foundation (UK) • Monash University (Australia and New Zealand) • University of Cologne Institute for Transport Economics (Germany) • GDV Institute for Vehicle Safety (German Insurers) • Swedish National Road Administration (Sweden) • Institute of Transport Economics (Norway) • Laboratoire d'Accidentologie, de Biomécanique (France) • Toyota Motor Corporation (Japan) • …and many others

ESC Endorsements • Transport Canada • Canadian Automobile Association • BC Automobile Association • Canada Safety Council • Canadian Association of Road Safety Professionals • BC Forest Safety Council - Trucksafe • BC Safety Council • Road. Health • Insurance Corporation of BC • BC Wildlife Collision Prevention Program • United Nations • National Highway Traffic Safety Administration (US) • Insurance Institute for Highway Safety (US) • Federation Internationale de l’Automobile (Europe) • Swedish National Road Administration • UK Department of Transport • Australian New Car Assessment Program • Consumers Union (US) • …and many others

ESC Websites • Choose ESC • Transport Canada • Canadian Automobile Association • Canadian Association of Road Safety Professionals • BC Automobile Association • BC Safety Council • Wildlife Collision Prevention Program • Insurance Corporation of BC • Insurance Institute for Highway Safety • Wikipedia

ESC Laws • Quebec (2006) - dangerous goods carriers • United States (2009 -2012) - all passengers vehicles • United Nations Global Technical Regulations (2008) • Victoria, Australia (2010) proposed - all cars • Canada (2012) proposed - all cars

“Each new car that is sold without ESC is a lost opportunity to save lives and reduce suffering. ” Viviane Reding Commissioner, European Commission

• Vehicles - dangerous health hazard • ESC - extraordinarily cost-effective solution • ESC must be promoted: • Awareness • Incentives • Law

www. chooseesc. eu stability@telus. net