ELECTRONIC COMMERCE Online Services ELECTRONIC COMMERCE Electronic commerce

ELECTRONIC COMMERCE Online Services

ELECTRONIC COMMERCE Electronic commerce is the buying and selling of products and services electronically over the Internet.

Electronic Commerce Terminology • • Mobile commerce (m-commerce) Business-to-consumer (B 2 C) electronic commerce Business-to-business (B 2 B) electronic commerce Electronic commerce venue

M-commerce Business transactions using web-enabled cell phones or handheld computers

Business-to-consumer (B 2 C) electronic commerce Businesses using the Internet to sell products and services to consumers and receive payments

Business-to-business (B 2 B) electronic commerce Companies using the Internet to conduct business activities with other companies

Electronic commerce venue Website where business activities or transactions occur

Advantages of Online Shopping • • Convenience Greater selection More product information Ease of comparison shopping

Evaluating Online Shopping Sites • Clear selling terms. Make sure you can find, read, and easily understand the terms of sale. • Product selection. The site should provide a satisfactory degree of information about a product being offered. • Easy purchases. The directions for purchasing items at a site should be simple to follow. • Customer service. A good online shopping site should provide a high level of customer service.

B 2 C Shopping Sites • • • Clothing L. L. Bean – Lands’ End The Gap Department Stores • Nordstrom • Macy’s Bloomingdale’s Travel Expedia Travelocity Orbitz Automobiles – Autopedia – Auto. Trader – Cars. Direct