EKOLOGI MEDIA KOMUNIKASI Ekologi adalah cabang ilmu penge

EKOLOGI MEDIA KOMUNIKASI Ekologi adalah cabang ilmu penge tahuan yang mengkaji organisme dengan lingkungannya. Media, secara konseptual, dapat dianggap sebagai suatu organisme, dalam arti sesuatu yang "hidup dan berkembang" dalam suatu ruang, waktu, serta berinteraksi dengan lingkungannya. ym/ekolmed 1

MEDIA DAN WAKTU 1 • ELECTRONIC AUDIOVISUAL RECORD ING, TRANSMISSION, AND REPRO DUCTION CONVEY INFORMATION UNCHANGED FROM ITS ORIGINAL, WHILE IMMENSELY LENGTHENING ITS REACH IN TIME AND SPACE. (Nelson Foote) ym/ekolmed 2

MEDIA DAN WAKTU 2 • BECAUSE TELEVISON ENABLES US TO BE THERE, ANYWHERE, INSTANTLY, PRECISELY, BECAUSE IT FILLS THE INSTANT PRESENT MOMENT WITH EXPERIENCE SO ENGROSS ING AND OVERWHELMING, IT DULLS OUR SENSE OF THE PAST. (Daniel J. Boorstein) • ALL TIMES AND SPACES ARE HERE AND NOW IN AN IMMEDIATE CONFRONTATION. (Mc. Luhan) ym/ekolmed 3

MEDIA DAN RUANG • TODAY THE WORLD HAS SHRUNK IN THE WASH WITH SPEEDED UP INFORMATION MOVEMENT FROM ALL DIRECTIONS. WE HAVE COME TO LIVE IN A GLOBAL VILLAGE. (Mc. Luhan) • ELECTRONIC MEDIA HAVE CREATED A GLOBAL VILLAGE WHERE ALL WALLS BETWEEN PEOPLES, ARTS, CULTURES COME TUMBLING DOWN. (Carpenter) • TELEVISION NOT ONLY USE PUBLICLY HELD SPACE (I. E. AIRWAVE AND CABLES), BUT THE PSYCHOLOGICAL SPACE IT INHABITS IN OUR COLLECTIVE INTELLIGENCE. (Schamberg) ym/ekolmed 4

KETERLIBATAN MEDIA 1 · LITERACY AND ITS ATTENDANT TECH NOLOGY PROMOTED DETACHMENT AND OBJECTIVITY. ELECTRIC CIRCUITRY HAS THE OPPOSITE EFFECT; IT INVOLVES IN DEPTH. IT MERGES INDIVIDUAL AND ENVIRONMENT (Carpenter) ym/ekolmed 5

KETERLIBATAN MEDIA 2 · OUR NEW ENVIRONMENT [INFORMATION ENVIRONMENT] COMPELS COMMITMENT AND PARTICIPATION. WE HAVE BECOME IRREVOCABLY INVOLVED WITH, AND RESPONSIBLE FOR, EACH OTHER (Mc. Luhan) · IF THE MEDIUM IS OF HIGH DEFINITION, PARTICIPATION IS LOW. IF THE MEDIUM IS OF LOW INTENSITY, THE PARTICIPATION IS HIGH (Mc. Luhan) ym/ekolmed 6

MEDIA DAN MASYARAKAT 1 · JUST AS THE PRINTING PRESS DEMO CRATIZED LEARNING, SO THE TELEVISION SET HAS DEMOCRATIZED EXPERIENCE (Daniel J. Boorstin) · VIDEO, BY ITS VERY NATURE IS A CULTURAL BARBITURATE (Jack Gould) · THROUGH TELEVISION WE REALIZE THAT WE ARE ALL ONE, ALL OVER THE WORLD (Clark) ym/ekolmed 7

MEDIA DAN MASYARAKAT 2 · MANY ADMIRABLE FEATURES OF AMERICAN LIFE TODAY THE NEW POIGNANCE OF OUR CONSCIENCE, THE WONDROUS UNIVER SALIZING OF OUR EXPERIENCES, THE SHARING OF EXOTIC, THE REMOTE, THE UNEXPECTED COME FROM TELEVISION (Boorstin) ym/ekolmed 8

MEDIA DAN BELAJAR 1 · TODAY IN OUR CITIES, MOST LEARNING OCCURS OUTSIDE THE CLASSROOM. THE SHEER QUANTITY OF INFORMATION CONVEYED BY PRESS FILM MAGAZINES TV RADIO FAR EXCEEDS THE QUANTITY OF INFORMATION CONVEYED BY SCHOOL INSTRUCTION AND TEXTS. (Mc. Luhan) • IT'S MISLEADING TO SUPPOSE THERE'S ANY BASIC DIFFERENCE BETWEEN EDU CATION AND ENTERTAINMENT (Mc. Luhan) ym/ekolmed 9

MEDIA DAN BELAJAR 2 · EVERY MINUTE OF TELEVISION PROGRAMM ING COMMERCIALS, ENTERTAINMENT, NEWS TEACHES US SOMETHING (Johnson) • ·IT TURNS OUT THAT TV IS A POWERFUL EDUCATIONAL MEDIUM EVEN WHEN IT ISN'T TRYING TO BE, EVEN WHEN IT'S ONLY TRYING TO ENTERTAIN (Schlosser) • ·THE MEDIUM. OR PROCESS, OF OUT TIME ELECTRIC TECHNOLOGY IS RESHAPING AND RE STRUCTURING PATTERNS OF SOCIAL INTERDEPENDENCE AND EVERY ASPECT OF OUR PERSONAL LIFE (Mc. Luhan) ym/ekolmed 10

MEDIA DAN BELAJAR 3 • BY THE TIME A CHILD ENTERS KINDER GARTEN HE OR SHE HAS ALREADY SPENT MORE HOURS LEARNING ABOUT THE WORLD IN FRONT OF THE TELEVISION SET THEN HE WILL SPENT IN A COLLEGE CLASSROOM GETTING A BACHELOR'S DEGREE AND A MASTER'S DEGREE (Hilliard) • THESE MEDIA [MODERN MEDIA OF COMMU NICATIONS] ACT AS SOCIAL, CULTURAL, AND EDUCATIONAL FORCES IN AND OUT OF SCHOOL. THEY AFFECT THE ROLE AND STATURE OF BOTH TEACHERS AND STUDENTS (Haney & Ullmer) ym/ekolmed 11

MEDIA DAN BELAJAR 4 • THERE’S A NUMBER OF INTERACTION BETWEEN LEARNING AND MEDIA. ALL OF US CAN LEARN WITH MEDIA, THROUGH MEDIA, ABOUT MEDIA, USING MEDIA, THE ROLE OF MEDIA, THE POWER OF MEDIA, AND THE EFFECT OF MEDIA. (Miarso) ym/ekolmed 12

Isnterstnig ? Aoccdrnig to a rscheearch at Cmabirdge Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a taotl mses and you can still raed wouthit porlbem. Tish is bcuseae the huann mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh ? ym/ekolmed 13

Marenik ? Brdasaraken pinetelian di Unarvastis Cmabirdge, saol latek huruf dlaam sautu kata tadik majnedi saol. Stau hal yang pinteng aladah bawha huruf paterma dan tirekhar ada pada tampet yang sama; huruf yang lian dapat abmur-adul, tatepi anda misah dapat mabemca tapna malasah. Hal ini desabikban kenara pakarin sorsaeneg tadik mabemca taip huruf, milekanan kata dan kimalat kusaleruhen. Habet bakun ? ym/ekolmed 14