Eighth Edition Communicating For Results 11 Informative Presentations

11 Opening Quotation Iacocca & Novak, Iacocca, Bantam, 1986, p. 16 Copyright © 2008

Reuters/CORBIS EXXON Valdez Oil Spill EXXON: Case Study Answer the following questions: --What specific

Informative Presentations: Overview Copyright © 2008 Wadsworth / Ch. 9

Oral Presentations Basic types included in this text are. . . Informative presentation An

Oral Presentations Basic types included in this text are. . . Informative presentation Persuasive

High-Quality Presentations Include the following characteristics. . . Present true, honest, fair information Avoid

Tools to Aid Understanding Definition A clear, explicit statement of what something is, accompanied

Tools to Aid Understanding Definition Description A tool that paints a vivid, detailed picture

Tools to Aid Understanding Definition Description Explanation A statement that describes the relationship between

Tools to Aid Understanding Definition Description Explanation Narration A story about real or imagined

Informative Preparation Copyright © 2008 Wadsworth / Ch. 9

Basic Presentation Outline Introduction Body Conclusion © Jason Harris I. Main Point A. B.

Informative Presentations Preparation steps include. . . Analyze listeners Determine general topic Write exact

Analyzing Listeners Outside the organization, determine. . . Specific type of group Goal or

Analyzing Listeners Inside the organization, determine. . . How many people? Attendance by choice?

Identify General Topic Select a topic that. . . Fits requirements of assignment Will

Exact Purpose Write your purpose in a simple sentence beginning with. . . After

Expand Ideas Into Outline Basic outlining rules include. . . Include two or more

Expand Ideas Into Storyboards include. . . Separate storyboard for each step Title or

Methods of Organization For informative speeches. . . Topical Main points are related ideas,

Methods of Organization For informative speeches. . . Topical Chronological Main points arranged by

Methods of Organization For informative speeches. . . Topical Chronological Spatial (Geographic) Main points

Methods of Organization For informative speeches. . . Topical Chronological Spatial (Geographic) Causal Main

11 Awareness Check Organization Patterns. . . Check answers at back of book Copyright

Prepare Introduction An introduction contains four main steps. . . Capture attention of listeners

Prepare Conclusion A conclusion contains two main steps. . . Summary Closing thought or

Informative Delivery Methods Copyright © 2008 Wadsworth / Ch. 9

Practice Presentation Practice using speaking notes and visual aids. . . Prepare speaking notes

Delivery Methods include. . . Speaking from memory Extemporaneous speaking Speaking from visuals Speaking

11 The End Copyright © 2008 Wadsworth / Ch. 11

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Reuters/CORBIS EXXON Valdez Oil Spill EXXON: Case Study Answer the following questions: --What specific things damaged EXXON’s image & credibility? --How was CEO Rawl’s presentation perceived by the public? --What should Rawl have done differently? Copyright © 2008 Wadsworth / Ch. 11

Oral Presentations Basic types included in this text are. . . Informative presentation An oral briefing or report that promotes understanding of an idea or body of related facts. For example: Image Source Limited/Index Stock Imagery --Volunteer opportunities in the Metroplex --Potential advantages of a company blog Copyright © 2008 Wadsworth / Ch. 11

Oral Presentations Basic types included in this text are. . . Informative presentation Persuasive presentation A deliberate attempt to influence opinions, behaviors, and choices. For example, Image Source Limited/Index Stock Imagery --Volunteer work is everyone’s duty --Company blogs should be restricted Copyright © 2008 Wadsworth / Ch. 11

High-Quality Presentations Include the following characteristics. . . Present true, honest, fair information Avoid embellishment or exaggeration Design graphics for accuracy Express ideas clearly Present objective facts Joel Gordon Use tact Copyright © 2008 Wadsworth / Ch. 11

Tools to Aid Understanding Definition A clear, explicit statement of what something is, accompanied by one or more of the following: --Comparison or contrast --Two or more examples --The etymology (origin or root meaning) --Synonym (similar meaning) or antonym (opposite meaning) --List of essential features Copyright © 2008 Wadsworth / Ch. 11

Tools to Aid Understanding Definition Description A tool that paints a vivid, detailed picture of the topic by using: --Concrete words (instead of dog, say “West Highland white terrier named Mischief”) --Figures of speech such as similes, metaphors & onomatopoeia (words that sound like their meaning) Copyright © 2008 Wadsworth / Ch. 11

Tools to Aid Understanding Definition Description Explanation A statement that describes the relationship between certain items: --Use with visuals & clear connecting words --For complex topics (begin with “big picture”) --If audience skeptical (begin with “lay” belief, then present the more accurate belief/theory) Copyright © 2008 Wadsworth / Ch. 11

Tools to Aid Understanding Definition Description Explanation Narration A story about real or imagined things, people, or events presented with: --Detail & enthusiasm --Probability (story is likely & easy to follow) --Fidelity (story rings true to listener experiences) Copyright © 2008 Wadsworth / Ch. 11

Informative Presentations Preparation steps include. . . Analyze listeners Determine general topic Write exact purpose in one sentence Plan body of presentation Prepare conclusion & intro Anne Dowie Practice with notes/visuals Copyright © 2008 Wadsworth / Ch. 11

Analyzing Listeners Outside the organization, determine. . . Specific type of group Goal or purpose of group Size of group Characteristics of group © Roger Persson Knowledge of group Copyright © 2008 Wadsworth / Ch. 11

Analyzing Listeners Inside the organization, determine. . . How many people? Attendance by choice? What do they know about topic? Who are they? What is their attitude? Digital Vision/Getty Images Do they know you? Copyright © 2008 Wadsworth / Ch. 11

Identify General Topic Select a topic that. . . Fits requirements of assignment Will benefit and interest your audience You already know a lot about © Jason Harris You are interested in Copyright © 2008 Wadsworth / Ch. 11

Exact Purpose Write your purpose in a simple sentence beginning with. . . After hearing my presentation, the audience will… Sample: “After hearing my presentation, my colleagues will realize that direct access to our new Xanus-2 computer will save time, save money & impress customers. ” Copyright © 2008 Wadsworth / Ch. 11

Expand Ideas Into Outline Basic outlining rules include. . . Include two or more items per level Capitalize first word in each level Indent each level Use standard numbering Use parallel wording Copyright © 2008 Wadsworth / Ch. 11

Expand Ideas Into Storyboards include. . . Separate storyboard for each step Title or thesis statement Sketch of planned visuals Supporting statements with sources Transition sentence at bottom Copyright © 2008 Wadsworth / Ch. 11

Methods of Organization For informative speeches. . . Topical Chronological Spatial (Geographic) Main points arranged by location in space (front to back, first to third floor, or north to south). Copyright © 2008 Wadsworth / Ch. 11

Methods of Organization For informative speeches. . . Topical Chronological Spatial (Geographic) Causal Main points indicate an effectcause or cause-effect relationship. Copyright © 2008 Wadsworth / Ch. 11

Prepare Introduction An introduction contains four main steps. . . Capture attention of listeners Motivate audience to listen Convince audience you are qualified Give thesis statement Copyright © 2008 Wadsworth / Ch. 11

Practice Presentation Practice using speaking notes and visual aids. . . Prepare speaking notes on note cards Practice presentation © Jason Harris Practice using visual aids Copyright © 2008 Wadsworth / Ch. 11

Delivery Methods include. . . Speaking from memory Extemporaneous speaking Speaking from visuals Speaking from manuscript Lon C. Diehl/Photo. Edit, Inc. Impromptu speaking Copyright © 2008 Wadsworth / Ch. 11