EFFECTIVITY BATUHAN FAHRAN 2009503031 Dokuz Eylul University Industrial

EFFECTIVITY BATUHAN FAHRAN 2009503031 Dokuz Eylul University Industrial Engineering Department

CONTENT n n n 1. 2. 3. n What Is Effectivity Measuring Effectivity Types Of Effectivity Management Effectivity Organizational Effectivity Personal Effectivity The Difference Between Effectivity&Effeciency

What Is Effectivity? n Effectivity means the capability of producing an effect, and is most frequently used in connection with the degree to which something is capable of producing a specific, desired effect.

Definition of effectivity in various fields n n In mathematics, effective is sometimes used as a synonym of algorithmically computable In heat transfer, effectivity is a measure of the performance of a heat exchanger when using the NTU method.

n n In medicine, effectivity relates to how well a treatment works in practice, as opposed to efficacy, which measures how well it works in clinical trials or laboratory studies In human–computer interaction, effectivity is defined as “the accuracy and completeness of users’ tasks while using a system

n In management, effectivity relates to getting the right things done. Peter Drucker reminds us that effectivity is an important discipline which “can be learned and must be earned

n In physics, an effective theory is, similar to a phenomenological theory, a framework intended to explain certain (observed) effects without the claim that theory correctly models the underlying (unobserved) processes. An example is an effective field theory that "pretends" that certain effects are caused by a field even if it is known that this is not actually the case. In a way, any theory of Physics is fundamentally an effective theory, since there is no meaningful distinction of observables and reality within the scope of Physics

BUT GENERALLY… n Effectivity is ‘doing the right thing’. ‘Doing the right thing’ means conducting the right activities and applying the best strategies for competitive advantage. From a process viewpoint it is producing the required outputs and outcomes, in other words meeting objectives

MEASURING EFFECTIVITY n Organizational leaders can't comprehend the extent to which their organizations and processes are efficient, effective, and flexible unless they know how to measure these things. Measures of efficiency, effectivity, and flexibility are of great interest to all stakeholders: process owners, internal and external customers and suppliers, and executives. Inefficient processes are costly in terms of dollars, waste, rework, delays, resource utilization, and so on. Ineffective processes are costly as well because they don't do what they are supposed to do. Processes that are not capable of rapid adaptation (flexibility and innovation) are costly because they are not capable of rapidly responding to customers' needs in terms of customization and rapid decision-making. The greatest risk is that stake-holder loyalty will diminish.

MEASURING EFFECTIVITY n In order to measure processes in terms of efficiency, effectivity, and capability of rapid adaptations, people should ask themselves what, who, when, where, and how questions.

Here are some effectivity measures: n n n How well the output of the process meets the requirements of the end user or customer How well the output of the sub process meets the requirements of the next phase in the process (internal customers) How well the inputs from the external suppliers meet the requirements of the process

Types Of Effectivity n n n Management Effectivity Organizational Effectivity Personal Effectivity

Management Effectivity Conflict Management Leadership Consideration Motivation Delegation Return On Investment Execution

Management Effectivity n n n In management, the ultimate measure of management's performance is the metric of management effectivity which includes: Conflict management, or how well management is able to utilize confrontation and collaboration skills; management's ability to be flexible and appeal to common interests. Consideration, or how well managers seek to understand appreciate others' values; and not merely as a means to a business goal.

Management Effectivity n n n Delegation, or how well management gives assignments and communicates instructions to members of the organization Execution, or how well management's plans are carried out by members of the organization Leadership, or how effectively management communicates and translates the vision and strategy of the organization to the members

Management Effectivity n n Motivation, how management attempts to understand the needs of others and inspires them to perform. Motivation focuses on how performance is rewarded rather than how failure is punished Return on Investment, how well management utilize the resources ( financial, physical and human) of the organization to bring an acceptable return to shareholders.

Organizational Effectivity n Organizational effectivity is the concept of how effective an organization is in achieving the outcomes the organization intends to produce. The idea of organizational effectivity is especially important for non-profit organizations as most people who donate money to non-profit organizations and charities are interested in knowing whether the organization is effective in accomplishing its goals.

Personal Effectivity n Personal effectivity is a branch of the dealing with success, goals, and related concepts. Personal effectiveness integrates some ideas from “the power of positive thinking” and Positive Psychology but in general it is distinct from the New Thought Movement. A primary differentiating factor is that Personal Effectiveness proponents generally take a more systematic approach including a number of factors beside simple positive thinking. Some proponents take an approach with similarities to business process management techniques. Others may take a holistic spiritual and physical wellness approach.

Effectivity And Efficiency n The words efficiency and effectivity are often considered synonyms, along with terms like competency, productivity, and proficiency. However, in more formal management discussions, the words efficiency and effectivity take on very different meanings. In the context of process reengineering, Lon Roberts defines efficiency as “to the degree of economy with which the process consumes resources —especially time and money, ” while he defines effectivity as “how well the process actually accomplishes its intended purpose. ” Another way to look at it is this: efficiency is doing things right, and effectivity is doing the right things.

Effectivity&Efficiency EFFECTIVITY n Effectivity is about doing the EFFICIENCY n right things n n n Effectivity focuses on the end. Effectivity involves thinking long term. Effectivity is a good measure for Dynamic, changing environments Efficiency means doing the things right n Efficiency focuses on the process n n Efficiency is restricted to the present state Efficiency can be used for fixed, stable environments as a measure