Effective Legitimate Progressive 1 The Year in Review

Effective Legitimate Progressive 1

The Year in Review Educate , Promote and Defend - Resale efficiencies are a benchmark for government - Revised Hearing format supports increased awareness - Decisive intervention when programs are threatened - Taking on the “tough” issues Effective Legitimate Progressive 2

The Year in Review Partnership Initiatives - Store Level Training - Patron Awareness - Logistics - Vendor Compliance - Category Review Analysis - Social Media Effective Legitimate Progressive 3

Future Opportunities Face the facts - Unyielding budget pressure continues - 60% of authorized patrons opt out - Outside retailers have targeted the military - Pressure on meeting formats and travel - The tough issues will remain tough issues Effective Legitimate Progressive 4

Future Opportunities The “Call to Action” requires strategy and agility - In the world of communication…content may be KING but distribution is the EMPEROR - Must enable the association’s retail power - Must develop alternate communication and training platforms - Must have more solution oriented forums Effective Legitimate Progressive 5

Value of the Benefits Three pillars of the value proposition - Reciprocating for dedicated service with “valued” quality of life programs - Supporting the military with cost effective benefits with a high return in the retention of quality people - Provide a powerful engine to revitalize the American Economy through commerce and jobs Effective Legitimate Progressive 6

Looking for Messengers The next time you have a sales/office call, spend 5 minutes talking about the ALA - It is about protecting these benefits and improving quality of life for the troops - It is about a unique partnership with a focus of win-win - It is collaboration at its best! The ALA has been around for 90 years because it works! Effective Legitimate Progressive 7

Movie Here Effective Legitimate Progressive 8

If you are in this channel and you do not belong to the ALA…. what are you in it for? Effective Legitimate Progressive 9