Effective Legitimate Progressive 1 ALA Mission Our mission

Effective Legitimate Progressive 1

ALA Mission • Our mission is to promote, protect and enhance the military resale and quality of life benefits on behalf of our members and the military community Effective Legitimate Progressive 2

ALA Initiatives Update • New Web Page is Up-continuous improvement • EB recognized-distribution continues to grow • Changing BOD dynamics-Association By-Laws have been rewritten-New slate of officers to be named • Government Relations Program Recognized and Responsive • Business model is maturing-operations remain lean and mean • Need to focus on results and ROI Effective Legitimate Progressive 3

Industry Support • Military Resale Programs deliver over $11 B in benefitsa 9: 1 ROI • $8 B at the register • Cost avoidance to Do. D (COLA) • $600 M in infrastructure improvements • Employment for 30 K family members • Contributions to MWR • Retention (Recruit Troops/Retain families) Effective Legitimate Progressive 4

MESSAGE AND OPPORTUNITIES • Military Resale Programs are efficient/effective and valued • Cost has remained constant while other programs have grown exponentially • Sound stewardship, exemplary leadership, a desire to transform • System leverages best aspects of private sector with solid government performance • Results must continue to show value and usage Effective Legitimate Progressive 5

Industry Support is Key • Military Resale vendor representatives provide nearly $500 M in direct and indirect support for operations • It is imperative these business partners be provided with secure and unimpeded access to resale facilities • Base security is a critical component of command responsibility. . . but… Why should Industry be required to pay to get on to a base ? Effective Legitimate Progressive 6

Base Access • ALA’s Goal is Simple: • One card for all installations • Available and affordable Effective Legitimate Progressive 7

Unmatched Partnership Opportunities • Networking opportunities with Resale Leadership • Ability to make a difference through the partnership councils (Commissary, Exchange, MWR) • Ability to participate in the Congressional Caucus • Ability to have a positive impact on military quality of life • If you are in this channel and do not belong to the ALA … …you are not meeting your potential ! Effective Legitimate Progressive 8