EERE Web Coordinators Meeting July 20 2017 U

EERE Web Coordinators Meeting July 20, 2017 U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY

Agenda • Around the room – Alex • Energy Saver branding – Allison Casey • Communication Standards updates -- Elizabeth Spencer • Granicus (Gov. Delivery) Template – Elizabeth Spencer • DOE Web Council updates -- Alex or Adrienne U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 2

Agenda • Around the room – Alex • Energy Saver branding – Allison Casey • Communication Standards updates -- Elizabeth Spencer • Granicus (Gov. Delivery) Template – Elizabeth Spencer • DOE Web Council updates -- Alex or Adrienne U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 3

Why Energy Saver Rebranded • Outdated, hard-to-identify brand • Wanted imagery that is more representative of Energy Saver goals: – Consumer-friendly, – Low-barrier – Helps consumers and homeowners save money by saving energy U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 4

Energy Saver Rebranding U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 5

Energy Saver Rebranding U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 6

Energy Saver Rebranding – Identity Variations U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 7

Energy Saver Rebranding – Identity Variations U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 8

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 9

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 10

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 11

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 12

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 13

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 14

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 15

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 16

Energy Saver Rebranding – Identity Guidelines U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 17

Energy Saver Social Media U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 18

Energy Saver Blog & Social Media • Have consumer content to promote? Consider Energy Saver! – Blog – Facebook – Twitter • Contacts: – Allison Casey: allison. casey@nrel. gov – Alexis Powers: alexis. powers@nrel. gov (Blog) – Monica Arevalo: monica. arevalo@nrel. gov (Social) U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 19

Agenda • Around the room – Alex • Energy Saver branding – Allison Casey • Communication Standards updates -- Elizabeth Spencer • Granicus (Gov. Delivery) Template – Elizabeth Spencer • DOE Web Council updates -- Alex or Adrienne U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 20

Communication Standards Updates We’ve updated the Energy. gov Content Management section on Communication Standards! Image Standards energy. gov/eere/communicationstandards/graphics-andimage-standards-web Page Types energy. gov/eere/communicationstandards/energygovcontent-management-system-page-types Paragraph Types energy. gov/eere/communicationstandards/energygovcontent-management-system-paragraph-module-types U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 21

Communication Standards Updates Newsletter Standards energy. gov/eere/communicationstandards/emaildistribution-list-and-govdelivery-requirements-and-bestpractices Which includes: • The new template • Creating emails • HTML call-to-action buttons • Instructions for A/B testing. U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 22

Agenda • Around the room – Alex • Energy Saver branding – Allison Casey • Communication Standards updates -- Elizabeth Spencer • Granicus (Gov. Delivery) Template – Elizabeth Spencer • DOE Web Council updates -- Alex or Adrienne U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 23

The New Gov. Delivery Template We’re going to talk about how to use: • Preheader Text • The “View in Browser” link. U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 24

What is Preheader Text? Video: Energy Saver, Storms, and Small Businesses EERE Weekly Digest of Clean Energy News ENERGY. GOV Office of Energy Efficiency & Renewable Energy june 30, 2017 How Do Wind Turbines…. U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY Energy Department Announces up to $4 Million for Geothermal Deep Direct Use Feasibility… DOE announced up to $4 million in funding for six geothermal Deep Direct-Use research projects. 25

What is Preheader Text? Preheader text should be: • A short summary of the content of the email • A “teaser” that gives the reader incentive to open the email • Not very long—just one short sentence. Preheader text should NOT be: • The name of the office • The title of the email • Generic text that could be used in any email. U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 26

What is Preheader Text? • Preheader text is optional, and you can delete it if you want to! • …But understand what it is and how it could be helpful before you decide to never use it! • You also don’t need to link it anywhere (although it’s linked by default. ) U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 27

Using the “View in Browser” Link • This link DOESN’T GO ANYWHERE by default! • You have to link it somewhere! U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 28

Using the “View in Browser” Link Where can you link it to? • If the content of the email is duplicated on the website, link there. • Gov. Delivery automatically creates HTML copies of your emails. If you replace the link with: <a href="[[VIEW_THIS_URL]]">View in browser</a> … that link will work after you send the email live. • Or just delete it. It’s optional! U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 29

Using the “View in Browser” Link But DON’T: • Leave it alone. It won’t be a broken link—but it won’t go anywhere, either. • Link to unrelated content, like a research page that’s on the same topic as the email. U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 30

The New Gov. Delivery Template Questions? Contact elizabeth. spencer@nrel. gov U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 31

Agenda • Around the room – Alex • Energy Saver branding – Allison Casey • Communication Standards updates -- Elizabeth Spencer • Granicus (Gov. Delivery) Template – Elizabeth Spencer • DOE Web Council updates -- Alex or Adrienne U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 32

Questions? Next meeting: August 17, 2017 1: 00 -2: 00 EST 11: 00 -12: 00 MST Golden: X 300 & HQ: 5 E-069 U. S. DEPARTMENT OF ENERGY OFFICE OF ENERGY EFFICIENCY & RENEWABLE ENERGY 33