Educational Technology Conference Scott Compeau SUBMIT Educational Technology
Educational Technology Conference Scott Compeau SUBMIT
Educational Technology Conference Funders? This conference is made possible because of the Can. Code grant through Actua.
Speaker Series Overview Remember to sign up this evening for a specific session!
Diffusion of Innovation Everett M. Rogers SUBMIT
Diffusion of Innovation - Four main elements The Innovation Communication USERNAME: Innovation PASSWORD: ****** SUBMIT Time Social System
Educational Technology Conference What is it? Celebrating innovative strategies for using technology to support teaching and learning. Schedule in your folder Sign-up for a session Feedback forms are valuable
The Innovation What is it? An innovation is an idea, practice, or object that is perceived as new by an individual. 1 Most new ideas are technological 2 “Innovation” and “technology” are common synonyms 3 Usually have some degree benefit to adopter's
Characteristics of Innovations Complexity Compatibility 2 Relative Advantage 3 Trailability 4 1 Observability 5
COMMUNICATION Transfer of Idea's Similar beliefs, education, status, or interests Diffusion of Idea‘s Similar on other variables but different in regards to the innovation Scientific research? Most individuals do not accept an innovation based on scientific research, they depend on information from those who have previously used it. Communication involving face-to-face exchange is an effective method for persuading an individual to accept a new idea.
Time 1 2 Innovativeness Innovative decision process
Time: Innovativeness Timeline which an individual adopts new ideas compared to other members of a system. Five classifications of members within a social system
Time: Members of a social system Early Majority Early Adopters Adopts innovation when benefits are apparent Innovators Eagar to try the latest, greatest innovations Adopts innovation when little risk of failure Late Majority Adopt innovation to conform to the norm Laggards Skeptical the innovation will be successful Haters! Not one of Roger’s adaptor types but this group can disrupt innovation and refuse to conform.
Time: The Innovation – Decision Process Innovation - decision process The time it takes a person to implement or reject an innovation Five step process
Five steps in the innovation-decision process Implement Persuasion Knowledge Decision Confirm
The social system Social structure of the system affects innovation’s diffusion Innovation is communicated through channels over time within a social system. It is a type of communication, in that the messages are concerned with new ideas. Diffusion is a kind of social change. The process by which alteration occurs in the structure and function of a social system. Structure Opinion Leadership Change Agent
- Slides: 15