Education for the MICE Industry Ellie Government School

Education for the MICE Industry 張采崴 曾沛琳 吳佳錚 吳 婕 陳禹村 Ellie

Government School • Bureau of Employment and vocational training • Ministry of Economic Affairs/Taiwan External Trade Development Council • Course schedule/Faculty • Students • Taiwanese Company • Foreign Company

Bureau of Employment and Vocational Training 行政院勞委會職訓局 n n n MICE Class Training for first time job seekers Fees Course schedule Time: 1/5~4/26 gov. tw/ http: //www. tyvtc.

MEET TAIWAN 經濟部台灣會展人才培育與認證計畫 Ministry of Economic Affairs/Taiwan External Trade Development Council n n Basic Certification Advanced Certification Course schedule and fees A series of books http: //mice. iti. org. tw/

Training in Schools n n n Most students are from departments of tourism Faculty consists of full-time teachers & part-time teachers with practical experiences Curriculum: theory, practice, and skills of MICE

Qualities of MICE staff n n n outgoing Planning & management skills Fluency in foreign languages

Unique Institutions for MICE Chung Hua University I-Shou University executes offers first MICE Program in integrated project supported by E-United Group Taiwan in 2007

When education is put into practice…

Related services for MICE n n CONTACT Travel Agency EASTPOINT Entertainment EVERGREAT International System CO. EVERGREEN International Convention Center

Personnel and Training n n No requirement on major Personality and passion Theory-oriented education, little hands-on experience Lacking training in language and skills for promotion

Imporant questions n WHAT are the staffs’ background? Mostly from Leisure management and Food& Beverage management departments.

n n ANY professional trainings provide by the company? Yes, through outsourcing or interior training. ANY specific staff team organized for conventions? Mostly not, because MICE is still new.

n E. g. International Convention Center (Chung Yung-Fa Foundation) Professional facilities & services Combination of accommodation & food

Exhibition/Meeting Organizer Area n n n BOSSTAR International CO. TAIWAN Convention and Exhibition Association VISIONARY International Consulting CO.

Relation between business & school education School education Japan 1. Not enough 2. Lack experience Hong Kong 1. Not enough 2. Lack experience 3. English ability China 1. Foreign language US 1. Not enough 2. Lack experience Germany 1. Needs educated people

Training Program Foreign companies Training Program Japan In-house training Hong Kong Well-organized training for 3 yrs Acquiring experience quickly China No training! (not efficient) US No training! Learn by experience Germany Provide additional training Self-learning

The Specific Skills Forigen 　Companies are Looking For n Ability to speak several languages English is just a plus n Excellent knowledge of other cultures To understand customer's expectations n True interest in the MICE business For more efficiency

CONCLUSION Because of the gap between the educational system and companies' needs : n Employees with key skills are scarce n Growth of MICE business in 　　 Taiwan slowed