Educating for Careers Conference March 2017 Global Business

Educating for Careers Conference March 2017

Global Business Academy A CPA Lighthouse Academy Greeting Card Project Valley High School – Santa Ana, California Mark Bartholio, English Teacher Candida Celaya, Business Teacher Albert Madrid, Social Studies Teacher Elisa Nardulli, Business Partner Heather Risk, Math Teacher Benjamin Vazquez, Social Studies Teacher

Who Are We? High School Inc. is a partnership between the Santa Ana Unified School District, Valley High School, and the Santa Ana Chamber of Commerce. It is the only district school that has an independent governing board with a business majority. This governing body ensures that students develop work skills through a real-world, competency-based curriculum. The Global Business Academy is one of six academies within High School, Inc. , an innovative, market-driven educational program that is guided by principles that provide students the skills demanded by the local marketplace.

SIX ACADEMIES Culinary Arts & Hospitality Healthcare Automotive & Transportation New Media Global Business Engineering, Manufacturing & Construction

Global Business Academy Objective / Mission: To engage students in a fun, team-building, highly collaborative, business-oriented learning project that is easily executed in the classroom environment

The Greeting Card Company The Global Business Academy sophomore students from two classroom periods form companies (aka teams) to create, market, and distribute greeting cards. The card themes, the target market, the design, the method of production, materials used, sales, inventory, and product distribution decisions will be left solely up to each company (team). Collectively, we want to encourage the students to be creative thinkers and learn about business while they develop and explore ways for their new company to be successful and profitable.

Project Objectives Students learn: l How to prepare and complete a resume l How to complete a job application l How to interview for a job l How to “dress for success” l The basic structure of a company l The basic components of a business plan l Public speaking skills

Project Progression l l l Reviewing Corporate Structure of Company Choosing Corporate Positions Writing Resumes Completing Job Applications Dressing for Success How to Interview Properly Interviewing for Positions within Company Building a Business Plan—company name, logo, product design, financial plan, marketing plan Creating a Marketing Board Quick Challenge I: Marketing to Students via Surveys Public Speaking Quick Challenge II: Presentation of Company to Students Quick Challenge III: Presentation of Business Plan Marketing Product Final Assessment: Summarize project and personal experience and skills learned

Corporate Structure CEO President Sales Manager Marketing & Advertising Manager Sales Specialists Vice President Customer Service Manager Marketing & Advertising Specialists Graphics & Art Department Manager Customer Service Specialists Human Resources Manager Graphic Designers Finance Manager Human Resource Specialists Operations Manager Budget Analysts Operations Specialists

Job Descriptions Chief Executive Officer (CEO) - In charge of entire company operation, ensures creation of vision and mission. President- Develops sales plan and goals, establishes customer service standards. Responsible for all creative/graphics development and design. Responsible for the Sales, Customer Service and Graphics/Art Departments. These Department Managers report directly to President. Vice President- Responsible for the Human Resource management, creating budget and profit goals. Responsible for inventory goals. Responsible for Human Resources, Finance, and Operations Departments. These Department Managers report directly to Vice-President. Sales Manager- Responsible for team of Account Executives. Builds and maintains relationship with vendors and customers. Marketing/Advertising Manager-Responsible for team of marketing/advertising specialists. Manages all company marketing and advertising functions. Customer Service Manager- Responsible for customer service specialists. Manages all customer service issues. Oversees quality control of product. Human Resources Manager- Oversees all HR Management issues. Develops the members of the company. Responsible for all personnel issues. Responsible for all HR specialists. Finance Manager-Creates budget, controls expenses, and develops profit/loss plans and statements. Responsible for Budget Analysts. Operations Manager-Oversees inventory control, manages product flow, ensures that operations of company run smoothly.

Job Descriptions-Continued Sales Specialists- Conduct sales presentations, follow up on accounts, meet sales goals, and meet business development goals. Graphic Designers- Responsible for creation of all artwork design. Marketing/Ad Specialists- Create marketing ads/campaigns, flyers, media, website development, public awareness presentation. Customer Service Specialists- Take orders, process orders, handle complaints and customer service issues, oversee quality control HR Specialists- Work with all departments leads on human resources management issues. Budget Analysts- Assist finance manager in handling day-to-day finances. Operations Specialists- Responsible for overseeing all production of greeting cards and distribution.

Resume Writing Students use Resume Builder in Microsoft Word to create their personalized resume Resume includes: l Name l Objective l Education l Skills l Languages l Work experience l Volunteer experience l Awards received l Extracurricular activities l Interests and activities l References

Completing a Job Application

Preparing for Interviewing Tips Dress for Success Be clean, neat, and wear appropriate clothing Attitude Be confident, upbeat, friendly, and don’t forget to smile The Hand Shake Palm in palm Not too light and not too tight, just right Eye Contact Sincerity, passion and be present Social Media Being connected to social media can be good and bad Employers are now checking your online presence Be careful what you say or post

Interviewing for Positions Interview questions: l l l l Tell me about yourself. What are your strengths? Your weaknesses? Why do you want to work here? Why did you apply for this particular position? Tell me about your ability to work under pressure. Are you a team player? What has been your greatest accomplishment? How would your friends describe you? How do you define success? How do you motivate people? Where do you see yourself in 5 years? Why should we hire you? Who is your role model?

The Interview “Score Sheet”

Company Positions After the interviews are held, the positions are chosen by teachers and business partners

Creating the Business Plan One Page Business Plan by Jim Horan = Idea = What We Do = What We Plan to Accomplish = How We Will Meet Our Objectives

Creating the Marketing Board Encouraging creativity – students design their own logo, then personalize a marketing board with the company mission statement and a photo of the company “employees”. Also, a rough draft of the greeting cards they plan to sell can be included (cards are usually printed later).

Quick Challenge I Marketing to Students via Surveys The challenge is to obtain the most market surveys from fellow students during their lunch period Sample Survey Questions: (allow the students come up with their own) Where do you normally purchase greeting cards? What is your favorite type of card to purchase? (Birthday, Christmas, Graduation, Mother’s Day, Halloween, Thanksgiving, Valentine’s, Thank You, Get Well, Wedding, etc. ) How much to do spend on average for a card? Do you like to buy one card at a time? Do you ever buy cards as a set of 6 or 12 for discounted price? Do you like blank cards that have interesting, inspiring graphics on the card? Do you prefer cards that are printed on recycled paper? Do you ever buy cards that require extra postage? Do you like cards with illustrations of animals or nature on the front? Do you prefer cards that are comical? What illustrations on cards to you like?

Public Speaking Exercise Toastmasters International’s Tips for Public Speaking l l l l l Know your material Practice, practice Know the audience Move around and gesture appropriately Relax and smile Visualize yourself giving your speech Realize that people want you to succeed Don’t apologize Concentrate on the message—not the medium

Quick Challenge II Public Speaking - Company Presentations l Conduct challenge before an audience (other students and teachers) l Each company will make a 5 -minute presentation that requires 3 students per company/team to state the following: ¡Their name ¡The company name ¡One reason why consumers (students, general public) should by their cards

Quick Challenge II Public Speaking - Company Presentations

Quick Challenge III Bringing the Business Plan and Public Speaking Skills Together l Each company is required to answer a set of 9 questions l The students decide in what manner their company will present, e. g. , one speaker per question or several per question l The presentation is made before a panel of educators/business partners

Quick Challenge III Public Speaking - Business Plan Presentations Scorecard (Page 1)

Quick Challenge III Public Speaking - Business Plan Presentations Scorecard (Page 2)

Developing / Marketing / Selling l Students design 2 -3 cards, the type and style determined by their business plan and survey l The designs are converted to jpg format and given to a graphic designer (business partner volunteer) for enhancement l The final proofs are given to a local printing company who has agreed to print the cards at cost l Each company/team orders 100 cards of each type of card l They sell their cards to other students, family, friends, teachers and businesses, following their marketing plan l The proceeds are used to pay the cost of printing and the remaining amount is used for donations to a non-profit or for scholarships to the California Business Venture during the summer

Final Challenge Videotaped Oral Presentations We asked the students to answer these two questions while being videotaped: l 1) From your experience in the project this year, tell us what you feel are the most important aspects of building a new business. l 2) How do you think you can use what you learned in the project in your life, now and in the future?

Final Assessment Individual Credit (Grade) for Project The students are required to write an essay answering the same two questions presented in their oral presentation l From your experience in the project this year, tell us what you feel are most important aspects of building a new business. l How do you think you can use what you learned in the project in your now and in the future? Each student’s participation (or lack thereof) in the year-long project also determines his/her final grade

Questions? Thank you! For more information regarding High School Inc. , please contact: Carlos Mejia, Valley HS - HSI Focus Coordinator or Shaylin Johnson, Program Director Valley High School Santa Ana, CA 92704 (714) 241 -6410