EDUC 600 Inquiry Methods Qualitative Research Mini Project

Defined Themes Theme 1 Words with clearly defined connotation POSITIVE NEGATIVE “I could see

Defined Themes Theme 3 Words with opposite meaning "Well, you might have never thought

Sample coding § Combination of categories with similar characteristics; ( words with positive connotation+

Conclusions made • Themes are distributed unevenly across the texts depending on speaker’s: -

Reflection on the TED talks Main idea is not cle ar Related to my

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EDUC 600 Inquiry Methods Qualitative Research Mini Project October 22, 2015 How do TED-talk speakers use words with emotional coloring to deliver their message to the audience? Altyn Baigazina Dilshat Kalshabek, Yuliya Reznichenko NUGSE

Defined Themes Theme 1 Words with clearly defined connotation POSITIVE NEGATIVE “I could see birds, red tulips and a rainbow” (Seitkulov, 2013). “There are so many companies shutting down, bankrupts, layoffs and panic around the world” (Seitkulov, 2013). Theme 2 Words with emphasis Emphasizing the level of… "I began with the most scandalous thing in philosophypersonality of Nietzsche" (Naurzbaeva, 2010). Emphasizing the amount of… “All of us with our own ideas, thoughts, are going to the truth” (Naurzbaeva, 2010).

Defined Themes Theme 3 Words with opposite meaning "Well, you might have never thought that your disadvantages are your uniqueness" (Seitkulov, 2013). Theme 4 Words used to express opinion METAPHORIC PHRASE “…dead spaces, where people do not use even the half of…” (Korobejnikov, 2012). DEFINITION “…human is a measurement of everything…” (Getmanchuk, &Vilkovisskaya, 2013). ) EVALUATION "An interesting example of how to overcome it comes from… (Getmanchuk, &Vilkovisskaya, 2013).

Sample coding § Combination of categories with similar characteristics; ( words with positive connotation+ words with negative connotation; stressing the degree/ level+ stressing the amount) § Excluding categories that do not represent the research question; (using repetitions: gradations: exaggerations) § Words that do not belong to defined categories: (Using repetitions, transition from + to -)

Conclusions made • Themes are distributed unevenly across the texts depending on speaker’s: - background - profession - level of language mastery - presenting strategies used • Unlisted category - persuasive phrases (you know, you see, you understand)

Reflection on the TED talks Main idea is not cle ar Related to my life Triggered emotions Thought-provokin g questions Complicated langua ge used Too much personal storytelling Lack of strong valid argument. Authors impose their ideas

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