EDRA European DIY Retail Association Moscow John W

EDRA European DIY Retail Association Moscow John W. Herbert, General Secretary European DIY Retail Association – EDRA 30 May 2013

EDRA • Founded in 2002 by FMB and BHB • Global Home Improvement Network, GHIN, founded in 2010 • Became an independent association on 2 nd December 2009 • Built on 3 pillars: Networking Communication Lobbying • General Meeting • Representation in • European DIY Panel Brussels • Store visits • Project Group Meetings • Member of • Intern. buying groups • EDRA Newsletter Euro. Commerce • Study tours • EDRA Website • Lobbying on legislation: • Contact to home centres worldwide • Home/Garden Centre Environment / CSR Conferences Moscow 30 May 2013

EDRA today Members: 113 Home centres world wide 6 Country Associations Operating in 49 countries Members sales € 137 Billion Members stores 13 800 Members employees 814 000 Moscow 30 May 2013

EDRA Members 2013 Moscow 30 May 2013

EDRA Members 2013 Operating in 49 Countries 24 countries of origin Australia Austria Belgium Chile Denmark Estonia Finland France Germany Iceland Ireland Italy The Netherlands Norway Peru Russia Spain Slovenia Sweden Switzerland Turkey United Kingdom Ukraine United States Albania Argentina Australia Austria Belgium Bosnia Brazil Bulgaria Canada Chile China Colombia Croatia Cyprus Czech Republic Denmark Finland France Germany Greece Hungary Iceland Ireland Italy Latvia Lithuania Luxembourg Macedonia Mexico Morocco Netherlands New Zealand Norway Peru Poland Portugal Romania Russia Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey Ukraine United Kingdom United States Estonia Moscow 30 May 2013

EDRA & GHIN Board Members Régis Degelcke Group Adeo France Ian Cheshire Ray Colman Martin Essl Kingfisher UK Woodie’s DIY Ltd Ireland bau. Max AG Austria Global Home Improvement Network Moscow Sergio Giroldi Carl Otto Løvenskiold Erwin Van Osta Rinat Muhametvaleev OBI AG Germany Løvenskiold Vækerø AS Norway Hubo Belgium & President Bricoalliance Trest SCM/Stroyarsenal 30 May 2013

What does EDRA represent? The Home Improvement World Market is estimated at: Source: EDRA Moscow 30 May 2013

DIY & Home Improvement Market Sales by Continent 2011 In Euros (bn) % North America 318 45. 9 Europe 230 26. 5 Asia, Pacific 228 26. 4 Central & South America 72 0. 9 Africa, Middle East 20 0. 3 868 100 Total Source: EDRA Moscow 30 May 2013

DIY Sales and Share of the World DIY Market 2011 Source: EDRA Moscow 30 May 2013

European DIY Market 2011 = EUR 230 bn Scandinavia: 14. 5 bn Russia: 12 bn Ireland: 2. 3 bn Benelux: 12. 4 bn United Kingdom: 42 bn Poland: 8 bn Germany: 46 bn Ukraine: 2 bn Czech Rep: 4 bn France: 38 bn Austria: 4. 5 bn Switzerland: 6 bn Portugal: 3 bn Spain: 16 bn Moscow Hungary: 1. 2 bn Slovenia: 0. 5 bn Balkans: 1. 1 bn Romania: 2. 3 bn Bulgaria: 0. 5 bn Turkey: 10 bn Cypress: 0. 5 bn Italy: 22 bn Greece: 3. 5 bn Source: EDRA 30 May 2013

Trends Moscow 30 May 2013

Trends in Europe Multimedia Changing the face of retailing Stores are online with - Product lines - Interactive tools - Shopping - Advise Centre - Customer interaction Moscow 30 May 2013

Trends in Europe Sustainability “One World” Companies that do not take social and environmental responsibility seriously will not succeed in tomorrow‘s market place. On these issues a company must communicate exactly what it is doing for the community. Moscow 30 May 2013

Trends in Europe Less is more – move to better quality products Moscow 30 May 2013

Trends in Europe • Strong Brands become stronger • Own Label Brands become stronger - In the future there will be no alternatives Moscow 30 May 2013

Retail Brands Moscow 30 May 2013

Future 2013 ? 2014 ? 2020 ? Moscow 30 May 2013

Thank you ! John W. Herbert An der Rechtschule 1 -3 D-50667 Cologne Phone: +49 (0) 221 2705 9555 Mail: herbert@edra-online. org Moscow 30 May 2013